sec b group 9_polarizing brands
TRANSCRIPT
- 1. Make the Most of A Polarizing Brand Group 9 Rupika Malhotra Amrita Singh Ravi Dhoot Mohit Kataria Ratika PGP30046 PGP30067 PGP30074 PGP30318 PGP30334
- 2. INTRODUCTION THROUGH A VIDEO
- 3. Polarizing brand?
- 4. HOW DO I MEASURE IT? - Brand Dispersion Ratings: Lovers/Haters Standard deviation
- 5. What To Do Then?
- 6. Placate The Haters
- 7. S A L M A N K H A N
- 8. DAMAGE CONTROL
- 9. WHAT DOES SALMAN KHAN MEAN TODAY?
- 10. Poke The Haters
- 11. Junta Maaf Nahi Karegi? Good..!
- 12. Amplifying a Polarizing Attribute
- 13. ...She was suffering from an acute case of Darsheel Safari..
- 14. AND THEN COMES
- 15. IF YOU MEAN BUSINESS
- 16. SOME MORE BUSINESS
- 17. What if your brand is not Polarizing ?
- 18. Drive a wedge in the market
- 19. YORKIE CHOCOLATE BAR https://www.youtube.com/watch?v=QcjlzSod0CE
- 20. ITS NOT FOR GIRLS Market segment: Boys Strongly appealing for this segment, generates strong dislike by other segments Number of dislikes are more as compared to likes
- 21. Launch a Provocative Ad
- 22. vs
- 23. https://www.youtube.com/watch?v=Ckzsh9SpUAQ Stay Ahead with The Hindu This Ad shows : TOI is for Bollywood trivia If you want to stay ahead read The Hindu
- 24. https://www.youtube.com/watch?v=iANLUhJdeuA Appeals to one segment Disliked by other segments
- 25. Q&A
- 26. Thank You