Secondary Audience Secondary Audience ResearchResearchGraham Burton suggested that an audience could be split Graham Burton suggested that an audience could be split

into two groups; their social grouping and their media into two groups; their social grouping and their media grouping. Media grouping relates to things such as the grouping. Media grouping relates to things such as the

radio stations the target audience listen to and the radio stations the target audience listen to and the newspapers they read, whereas, social grouping relates newspapers they read, whereas, social grouping relates to things such as the age and gender of the audience. to things such as the age and gender of the audience.

Secondary Audience Secondary Audience ResearchResearchFor our product, we have come to the conclusion that the For our product, we have come to the conclusion that the social grouping of our audience would be mainly females, social grouping of our audience would be mainly females,

aged between 14 and 17, of any ethnicity. The media aged between 14 and 17, of any ethnicity. The media grouping of our target audience will be people who listen grouping of our target audience will be people who listen to radio stations such as Kerrang! and XFM and who read to radio stations such as Kerrang! and XFM and who read

newspapers such as The Guardian.newspapers such as The Guardian.

Secondary Audience Secondary Audience ResearchResearch

Hartley expanded on Burtons theory by adding seven Hartley expanded on Burtons theory by adding seven factors. These factors were self, meaning aspirations that factors. These factors were self, meaning aspirations that

you may have, gender, age group, family, class, nation you may have, gender, age group, family, class, nation and ethnicity. and ethnicity.

Secondary Audience Secondary Audience ResearchResearch

A couple of these headings apply to our product; gender A couple of these headings apply to our product; gender and age group. As this is a band made up of three boys, and age group. As this is a band made up of three boys,

the main target audience will be females, however, some the main target audience will be females, however, some parts of the promotion will hint at the male audience as parts of the promotion will hint at the male audience as

well. Also, the target audience and the featured band will well. Also, the target audience and the featured band will be of a similar age, the band being slightly older, as many be of a similar age, the band being slightly older, as many people believe that you can be influenced and look up to people believe that you can be influenced and look up to people who are both famous and slightly older than you.people who are both famous and slightly older than you.

Secondary Audience Secondary Audience ResearchResearchFiske added a further 5 factors to this theory; education, Fiske added a further 5 factors to this theory; education, religion, political allegiance, region and urban vs. rural. religion, political allegiance, region and urban vs. rural. Although many of these factors would not apply to our Although many of these factors would not apply to our

product, we believe that the idea behind urban vs. rural product, we believe that the idea behind urban vs. rural may as this section is all about image and, in a way, may as this section is all about image and, in a way,

fashion. fashion.

Secondary Audience Secondary Audience ResearchResearch

As this band is within a music genre that has recently As this band is within a music genre that has recently become very popular, the music video would be more likely become very popular, the music video would be more likely to be successful if the band themselves are seen to be up to be successful if the band themselves are seen to be up

to date with fashion and style etc.to date with fashion and style etc.

Secondary Audience Secondary Audience ResearchResearchAnd lastly, Abraham Maslow believed that we all have the And lastly, Abraham Maslow believed that we all have the same eight basic needs to survive and, therefore, if your same eight basic needs to survive and, therefore, if your

product targets these you will have more chance of product targets these you will have more chance of success. For example, esteem, the need to feel good success. For example, esteem, the need to feel good

about yourself, can be received from reading a woman's about yourself, can be received from reading a woman's gossip magazine as these feature images of celebrities gossip magazine as these feature images of celebrities

looking at their worst. looking at their worst.

Secondary Audience Secondary Audience ResearchResearch

For our product, the need would be feeling the need to For our product, the need would be feeling the need to belong to a group, or affiliation, and the solution to this belong to a group, or affiliation, and the solution to this would be watching the music video or purchasing the would be watching the music video or purchasing the

album as this will give the person something to discuss album as this will give the person something to discuss with others, therefore meaning that they can feel like they with others, therefore meaning that they can feel like they

belong.belong.