secondary retail trade area demographic...

Prepared forCallaway Chamber of CommerceJune 2016

SECONDARY RETAIL TRADE AREADEMOGRAPHIC PROFILEFulton, Missouri

2

Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

Missouri, United States, North America

0 mi 10 20 30

SECONDARY RETAIL TRADE AREAFulton, Missouri

Callaway Chamber of Commerce | 510 Market Street | Fulton, Missouri 65251 | [email protected] | www.callawaychamber.com

BRUCE HACKMAN, ECONOMIC DEVELOPMENT DIRECTORCONTACT

FULTON

3

DESCRIPTION DATA %

Population

2021 Projection 174,091

2016 Estimate 168,651

2010 Census 161,119

2000 Census 145,077

Growth 2016 - 2021 3.23%

Growth 2010 - 2016 4.67%

Growth 2000 - 2010 11.06%

2016 Est. Population by Single-Classification Race 168,651

White Alone 136,078 80.69%

Black or African American Alone 19,332 11.46%

Amer. Indian and Alaska Native Alone 713 0.42%

Asian Alone 4,866 2.89%

Native Hawaiian and Other Pac. Isl. Alone 131 0.08%

Some Other Race Alone 2,102 1.25%

Two or More Races 5,428 3.22%

2016 Est. Population by Hispanic or Latino Origin 168,651

Not Hispanic or Latino 162,241 96.20%

Hispanic or Latino 6,410 3.80%

Mexican 4,242 66.18%

Puerto Rican 464 7.24%

Cuban 204 3.18%

All Other Hispanic or Latino 1,500 23.40%

DESCRIPTION DATA %

2016 Est. Hisp. or Latino Pop by Single-Class. Race 6,410

White Alone 3,498 54.57%

Black or African American Alone 290 4.52%

American Indian and Alaska Native Alone 105 1.64%

Asian Alone 44 0.68%

Native Hawaiian and Other Pacific Islander Alone 13 0.20%

Some Other Race Alone 1,825 28.47%

Two or More Races 636 9.92%

2016 Est. Pop by Race, Asian Alone, by Category 4,866

Chinese, except Taiwanese 1,466 30.12%

Filipino 595 12.23%

Japanese 106 2.19%

Asian Indian 932 19.16%

Korean 590 12.13%

Vietnamese 477 9.81%

Cambodian 251 5.15%

Hmong 51 1.05%

Laotian 0 0.00%

Thai 136 2.80%

All Other Asian Races Including 2+ Category 261 5.37%

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEFulton, Missouri

4

DESCRIPTION DATA %

2016 Est. Population by Ancestry 168,651

Arab 377 0.22%

Czech 384 0.23%

Danish 220 0.13%

Dutch 1,185 0.70%

English 11,404 6.76%

French (except Basque) 2,464 1.46%

French Canadian 708 0.42%

German 38,047 22.56%

Greek 251 0.15%

Hungarian 216 0.13%

Irish 12,229 7.25%

Italian 4,035 2.39%

Lithuanian 111 0.07%

United States or American 11,089 6.57%

Norwegian 877 0.52%

Polish 1,437 0.85%

Portuguese 74 0.04%

Russian 546 0.32%

Scottish 1,862 1.10%

Scotch-Irish 1,745 1.03%

Slovak 76 0.05%

Subsaharan African 1,632 0.97%

Swedish 1,221 0.72%

Swiss 539 0.32%

Ukrainian 7 0.00%

Welsh 574 0.34%

West Indian (except Hisp. groups) 256 0.15%

Other ancestries 40,324 23.91%

Ancestry Unclassified 34,763 20.61%

DESCRIPTION DATA %

2016 Est. Pop Age 5+ by Language Spoken At Home 158,334

Speak Only English at Home 148,463 93.77%

Speak Asian/Pac. Isl. Lang. at Home 2,944 1.86%

Speak IndoEuropean Language at Home 2,697 1.70%

Speak Spanish at Home 3,398 2.15%

Speak Other Language at Home 833 0.53%


5

DESCRIPTION DATA %

2016 Est. Population by Sex 168,651

Male 82,245 48.77%

Female 86,406 51.23%

2016 Est. Population by Age 168,651

Age 0 - 4 10,317 6.12%

Age 5 - 9 10,410 6.17%

Age 10 - 14 9,710 5.76%

Age 15 - 17 5,885 3.49%

Age 18 - 20 13,169 7.81%

Age 21 - 24 14,363 8.52%

Age 25 - 34 26,135 15.50%

Age 35 - 44 20,684 12.26%

Age 45 - 54 18,678 11.07%

Age 55 - 64 18,647 11.06%

Age 65 - 74 12,045 7.14%

Age 75 - 84 5,743 3.41%

Age 85 and over 2,865 1.70%

Age 16 and over 136,306 80.82%

Age 18 and over 132,329 78.46%

Age 21 and over 119,160 70.65%

Age 65 and over 20,653 12.25%

2016 Est. Median Age 32.8

2016 Est. Average Age 36.3


6

DESCRIPTION DATA %

2016 Est. Female Population by Age 86,406

Age 0 - 4 5,087 5.89%

Age 5 - 9 5,128 5.93%

Age 10 - 14 4,695 5.43%

Age 15 - 17 2,926 3.39%

Age 18 - 20 7,195 8.33%

Age 21 - 24 7,377 8.54%

Age 25 - 34 12,808 14.82%

Age 35 - 44 10,198 11.80%

Age 45 - 54 9,432 10.92%

Age 55 - 64 9,844 11.39%

Age 65 - 74 6,370 7.37%

Age 75 - 84 3,372 3.90%

Age 85 and over 1,972 2.28%

2016 Est. Median Age, Female 33.4

2016 Est. Average Age, Female 37.1


DESCRIPTION DATA %

2016 Est. Male Population by Age 82,245

Age 0 - 4 5,230 6.36%

Age 5 - 9 5,282 6.42%

Age 10 - 14 5,015 6.10%

Age 15 - 17 2,959 3.60%

Age 18 - 20 5,973 7.26%

Age 21 - 24 6,986 8.49%

Age 25 - 34 13,327 16.20%

Age 35 - 44 10,486 12.75%

Age 45 - 54 9,245 11.24%

Age 55 - 64 8,803 10.70%

Age 65 - 74 5,675 6.90%

Age 75 - 84 2,371 2.88%

Age 85 and over 893 1.09%

2016 Est. Median Age, Male 32.3

2016 Est. Average Age, Male 35.4

7

DESCRIPTION DATA %

2016 Est. Pop Age 15+ by Marital Status 138,214

Total, Never Married 58,468 42.30%

Males, Never Married 29,958 21.68%

Females, Never Married 28,510 20.63%

Married, Spouse present 52,219 37.78%

Married, Spouse absent 4,751 3.44%

Widowed 6,658 4.82%

Males Widowed 1,137 0.82%

Females Widowed 5,521 3.99%

Divorced 16,118 11.66%

Males Divorced 6,593 4.77%

Females Divorced 9,525 6.89%

2016 Est. Pop Age 25+ by Edu. Attainment 104,798

Less than 9th grade 3,265 3.12%

Some High School, no diploma 6,206 5.92%

High School Graduate (or GED) 27,725 26.46%

Some College, no degree 21,799 20.80%

Associate Degree 7,108 6.78%

Bachelor’s Degree 23,917 22.82%

Master’s Degree 9,393 8.96%

Professional School Degree 2,369 2.26%

Doctorate Degree 3,015 2.88%

2016 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 3,102

No High School Diploma 826 26.61%

High School Graduate 774 24.94%

Some College or Associate’s Degree 624 20.11%

Bachelor’s Degree or Higher 879 28.33%


8

DESCRIPTION DATA %

Households


2016 Estimate 67,214

2010 Census 63,784

2000 Census 55,529

Growth 2016 - 2021 3.76%

Growth 2010 - 2016 5.38%

Growth 2000 - 2010 14.87%

2016 Est. Households by Household Type 67,214

Family Households 38,105 56.69%

Nonfamily Households 29,109 43.31%

2016 Est. Group Quarters Population 13,570

2016 HHs by Ethnicity, Hispanic/Latino 1,869

DESCRIPTION DATA %

2016 Est. Households by HH Income 67,214

Income < $15,000 11,281 16.78%

Income $15,000 - $24,999 7,669 11.41%

Income $25,000 - $34,999 6,983 10.39%

Income $35,000 - $49,999 10,598 15.77%

Income $50,000 - $74,999 12,152 18.08%

Income $75,000 - $99,999 7,476 11.12%

Income $100,000 - $124,999 4,460 6.64%

Income $125,000 - $149,999 2,359 3.51%

Income $150,000 - $199,999 2,328 3.46%

Income $200,000 - $249,999 879 1.31%

Income $250,000 - $499,999 822 1.22%

Income $500,000+ 207 0.31%

2016 Est. Average Household Income $61,207

2016 Est. Median Household Income $45,862

2016 Median HH Inc. by Single-Class. Race or Eth.

White Alone $48,333

Black or African American Alone $27,042

American Indian and Alaska Native Alone $30,450

Asian Alone $40,314

Native Hawaiian and Other Pacific Islander Alone $31,636

Some Other Race Alone $47,035

Two or More Races $32,194

Hispanic or Latino $42,341

Not Hispanic or Latino $46,010


9

DESCRIPTION DATA %

2016 Est. Family HH Type by Presence of Own Child. 38,105

Married-Couple Family, own children 11,060 29.02%

Married-Couple Family, no own children 16,066 42.16%

Male Householder, own children 1,663 4.36%

Male Householder, no own children 1,176 3.09%

Female Householder, own children 5,214 13.68%

Female Householder, no own children 2,926 7.68%

2016 Est. Households by Household Size 67,214

1-person 22,185 33.01%

2-person 22,151 32.96%

3-person 10,481 15.59%

4-person 7,562 11.25%

5-person 3,080 4.58%

6-person 1,192 1.77%

7-or-more-person 563 0.84%

2016 Est. Average Household Size 2.31

2016 Est. Households by Presence of People Under 18 67,214

Households with 1 or More People under Age 18: 19,676 29.27%

Married-Couple Family 11,652 59.22%

Other Family, Male Householder 1,860 9.45%

Other Family, Female Householder 5,875 29.86%

Nonfamily, Male Householder 208 1.06%

Nonfamily, Female Householder 81 0.41%


DESCRIPTION DATA %

Households with No People under Age 18: 47,538 70.73%

Married-Couple Family 15,478 32.56%

Other Family, Male Householder 982 2.07%

Other Family, Female Householder 2,265 4.76%

Nonfamily, Male Householder 13,669 28.75%

Nonfamily, Female Householder 15,144 31.86%

2016 Est. Households by Number of Vehicles 67,214

No Vehicles 4,770 7.10%

1 Vehicle 25,978 38.65%

2 Vehicles 24,600 36.60%

3 Vehicles 8,200 12.20%

4 Vehicles 2,689 4.00%

5 or more Vehicles 977 1.45%

2016 Est. Average Number of Vehicles 1.7

10

DESCRIPTION DATA %

Family Households


2016 Estimate 38,105

2010 Census 36,088

2000 Census 32,557

Growth 2016 - 2021 3.94%

Growth 2010 - 2016 5.59%

Growth 2000 - 2010 10.85%

2016 Est. Families by Poverty Status 38,105

2016 Families at or Above Poverty 33,604 88.19%

2016 Families at or Above Poverty with Children 15,159 39.78%

2016 Families Below Poverty 4,501 11.81%

2016 Families Below Poverty with Children 3,754 9.85%

2016 Est. Pop Age 16+ by Employment Status 136,306

In Armed Forces 112 0.08%

Civilian - Employed 83,258 61.08%

Civilian - Unemployed 4,894 3.59%

Not in Labor Force 48,042 35.25%

2016 Est. Civ. Employed Pop 16+ by Class of Worker 84,023

For-Profit Private Workers 49,668 59.11%

Non-Profit Private Workers 7,750 9.22%

Local Government Workers 4,519 5.38%

State Government Workers 15,619 18.59%

Federal Government Workers 1,818 2.16%

Self-Employed Workers 4,376 5.21%

Unpaid Family Workers 272 0.32%


DESCRIPTION DATA %

2016 Est. Civ. Employed Pop 16+ by Occupation 84,023

Architect/Engineer 1,035 1.23%

Arts/Entertainment/Sports 1,533 1.82%

Building Grounds Maintenance 3,815 4.54%

Business/Financial Operations 4,319 5.14%

Community/Social Services 1,689 2.01%

Computer/Mathematical 2,517 3.00%

Construction/Extraction 2,863 3.41%

Education/Training/Library 7,420 8.83%

Farming/Fishing/Forestry 640 0.76%

Food Prep/Serving 7,334 8.73%

Health Practitioner/Technician 5,378 6.40%

Healthcare Support 1,730 2.06%

Maintenance Repair 1,580 1.88%

Legal 933 1.11%

Life/Physical/Social Science 1,327 1.58%

Management 7,278 8.66%

Office/Admin. Support 12,584 14.98%

Production 3,501 4.17%

Protective Services 2,057 2.45%

Sales/Related 7,439 8.85%

Personal Care/Service 2,697 3.21%

Transportation/Moving 4,353 5.18%

2016 Est. Pop 16+ by Occupation Classification 84,023

Blue Collar 12,298 14.64%

White Collar 53,453 63.62%

Service and Farm 18,272 21.75%

11


DESCRIPTION DATA %

2016 Est. Workers Age 16+ by Transp. to Work 82,539

Drove Alone 64,145 77.72%

Car Pooled 9,041 10.95%

Public Transportation 477 0.58%

Walked 4,219 5.11%

Bicycle 897 1.09%

Other Means 1,146 1.39%

Worked at Home 2,612 3.16%

2016 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 38,309

15 - 29 Minutes 29,956

30 - 44 Minutes 7,763

45 - 59 Minutes 2,248

60 or more Minutes 1,432

2016 Est. Avg Travel Time to Work in Minutes 19.00

2016 Est. Occupied Housing Units by Tenure 67,214

Owner Occupied 37,809 56.25%

Renter Occupied 29,405 43.75%

2016 Owner Occ. HUs: Avg. Length of Residence 15.1

2016 Renter Occ. HUs: Avg. Length of Residence 6.8

DESCRIPTION DATA %

2016 Est. Owner-Occupied Housing Units by Value 37,809

Value Less than $20,000 1,877 4.96%

Value $20,000 - $39,999 676 1.79%

Value $40,000 - $59,999 974 2.57%

Value $60,000 - $79,999 1,993 5.27%

Value $80,000 - $99,999 3,657 9.67%

Value $100,000 - $149,999 10,156 26.86%

Value $150,000 - $199,999 7,427 19.64%

Value $200,000 - $299,999 6,892 18.23%

Value $300,000 - $399,999 1,994 5.27%

Value $400,000 - $499,999 936 2.48%

Value $500,000 - $749,999 836 2.21%

Value $750,000 - $999,999 209 0.55%

Value $1,000,000 or more 182 0.48%

2016 Est. Median All Owner-Occupied Housing Value $147,892

2016 Est. Housing Units by Units in Structure 74,039

1 Unit Attached 3,062 4.14%

1 Unit Detached 44,053 59.50%

2 Units 5,306 7.17%

3 or 4 Units 5,288 7.14%

5 to 19 Units 8,810 11.90%

20 to 49 Units 1,269 1.71%

50 or More Units 1,905 2.57%

Mobile Home or Trailer 4,331 5.85%

Boat, RV, Van, etc. 15 0.02%

12


DESCRIPTION DATA %

2016 Est. Housing Units by Year Structure Built 74,039

Housing Units Built 2010 or later 4,607 6.22%

Housing Units Built 2000 to 2009 13,419 18.12%







Housing Unit Built 1939 or Earlier 6,532 8.82%

2016 Est. Median Year Structure Built 1982

13

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

14

ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2015/2016, ESRI 2015, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

secondary retail trade area demographic...

Documents