secondary sensoriality
DESCRIPTION
by prof. Derrick de Kerckhove (University of Toronto), presented at New Media Days, Katowice 2008, www.dninowychmediow.plTRANSCRIPT
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Towards a Secondary sensoriality
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Sensory confusion created by literacy
•Try to say the color that you see, not the name that you read•YELLOW, GREEN, RED, BLACK, ORANGE, GREEN, BLUE, RED, PURPLE, BLUE, GREEN, ORANGE
•The analytic side of the brain conflicts with the visuo-spatial side
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Left/right biases
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Literacy conditionning space orientation
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The Medium is the MessageVirtual means caught somewhere between the
Objective and the Subjective See the virtual 3D image between mind and machine
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For some people, it is easier with this
stereogram…
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“I wouldn’t have seen it if I hadn’t believed it”
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The story of art in 3 slides1. The alphabetic abstraction
Sensory revolution
Reconfigura-tion and specialization of the senses
The birth of the artistic function
The 9 muse
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The story of art in 3 slides
2. From the Baroque to Modernism
• Acceleration by the printing press
• The “re”-naissance• Obsessive perspectivitism in time and in space
• Man, measure of all things
• The mechanical metaphor
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The story of art in 3 slides
3. From Post-Modernism to Neo-Baroque • Implosive
• Policultural• Politemporal• Global• Distributed perceptual environments
• A delight in illusion
• Back to the body
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Character of the Neo-Baroque
• Delights in illusion
• Fluid• Multimedia• Implosive• Policultural• Politemporal• Global
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Continuous externalization
of the mind from the
«Magic Lantern » to television
• Screenology• Three screens• Reversal of perspective
• Penetration of the screen
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An early tendency towards providing the total surround
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Quasi penetration of the screen
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Immersed in the
machine, a tactile
environment
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From visual to tactile
“Electricity is touch”Marshall McLuhan
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“Electricity is touch” (Marshall McLuhan)
• The extension(s) of our skin = the skin of our extensions
• The hand in the mind (mouse and pointer)
• Number is touch (sampling, statistics)
Mark Ngui
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The “point-of-being” is electricity’s answer to the point-
of-view imposed by literacy
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The Reality of the Imaginary
= the externalization of the
mind on the screen
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The « Objectiv
e Imaginary
»
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Mental Objects (MO) and Digital Objects (DO)
• Jean-Pierre Changeux’s theory of mental objects
• Three categories:• Percepts• Memory images• Concepts
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Comparative properties of MO and DO
• Synaptic connections• On demand• Organic electricity• Constructed • Front of the mind• Instant modification
in real time• Morphed • Combined • Scalable
• tags• On demand• Technological electricity• Rendered• Front of the screen• Modifiable in almost real
time• Morphed• Sampled• Scalable
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Digital Objects– Evoked– Based on weak currents of electricity– Reticular
• They are made by different configurations of perceptual, iconic and conceptual networks
• Trames e poligons are equivalent to simulations of concepts (as the written word or symbol is to all human utterances)
• Rendering is the job of the sensory (multi-media) memory (iconic) that adds flesh and colour to the sticks
• Scalable and capable of shortcuts and generalizations
• And created specifically to be tagged and interconnected
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La dimension, l’aspect et le niveau d’interactivité
de chaque site est fonction des conditions
locales
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Breaking the visual dominance of the modernist era
• Cezanne eliminating perspective
• Impressionism: the experience of the sitter instead of the sitter
• Cubism returning form to its origins
• Bringing the hand into the scene
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The meaning of « trompe-l’œil »
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…versus 3D
The reversal of perspectiveThe “end of theory”
Multimedia: the recovery of the other senses into the image
VR: wearing the image as an extension of the skin
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Virtualization
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Internet Zero (I0)
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From surface to hypersurface via
interface• From icon to button (Eidos vs “actor”/verb)
• The interval is filling up (end of neutral space)
• Digitization (0/1 = scd)
• The return of the senses in communication
• Hypersurface (= ALL THE SENSES CONVERGING INTO A SINGLE ONE)
MarcosNovak: Transarchitecture
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The Augmented Body
• Loss of boundaries
• Restructing of sensory life
• Cyborgism (neo-romanticism)
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The body electric
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Steve Mann sends what his eyetap sees to the web…
permanently
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Whatever he is looking at goes on line for anyone to
see
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Stelarc connects his
CNS to someone
else’s via the www
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Warwick implants sensors for
contextual cues from the environme
nt
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Recent artistic experiments
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Rafael Lozano-Hemmer
Relational Architecture
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Alzado Vertical: el Zocalo in Mexico City (Rafael Lozano-Hemmer)
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Tunnel sous l’Atlantique
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Maurice Benayoun
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Cosmopolis (Maurice Benayoun)
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Cosmopolis (Maurice Benayoun)
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Floatables of Usman Haque
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Floatables (Usman Haque)
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No man’s data
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Courbet-PicassoStelarc
Volcanic theory of art
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HOMEOPATHY
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Homeopathic Theory
Poison (vaccine)
Instantaneous circulation in the global nervous system
Provokes a defense reaction in the system
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How do tags work?
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hypertinence
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RFID
• Carlo Infante
• Piero Fantastichini (il grande muro di stelle)
• Giuseppe Stampone
• Maurice Benayoun
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© ©
Chip 40x40cm, particolare del Grande Muro di stelle
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Muro di stelle, 2006
2metri x2
© ©
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In the electric age, we wear all mankind as our
skin
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Collaborative Exploration: Consider These You
2 Examples
Doppelgänger
Merged Identity
Medical IDs
Avatar
No Identity Lifecaste
r
Digital Identity
Ubiquidentity
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And in a ‘global image economy’ … 92% of girls want to change at least one aspect of their bodies