secretariat for external relations 09-09-2010. mission the mission of the secretariat for external...
DESCRIPTION
Organizational Structure SECRETARIAT FOR EXTERNAL RELATIONS DEPARTMENT OF STRATEGIC COMMUNICATIONS AND IMAGE DEPARTMENT OF INTERNATIONAL AFFAIRS DEPARTMENT OF CULTURAL AFFAIRS DEPARTMENT OF PRESSTRANSCRIPT
Secretariat for External Relations
09-09-2010
Mission
The mission of the Secretariat for External Relations (SER) is to disseminate the role of the Organization as the institution for promoting democratic governance, sustainable development, multidimensional security, and respect for human rights in the Hemisphere; and to contribute to the strengthening of the Organization’s institutional image.
In keeping with its objectives, the SER performs functions aimed at developing and implementing communication strategies and strengthening the image of the Organization; develop and disseminate a uniform message based on the Organization’s priorities; strengthening ties with international and hemispheric agencies and institutions to coordinate policy; foster cooperation with the host country, as well as with observer countries and multilateral organizations; broadening and disseminating information on the cultural heritage of the Americas; coordinating fundraising for programs and projects with donors and partners; and promoting the participation of civil society in matters related to OAS priorities.
Organizational Structure
SECRETARIAT FOR EXTERNAL RELATIONS
DEPARTMENT OFSTRATEGIC
COMMUNICATIONSAND IMAGE
DEPARTMENT OFINTERNATIONAL
AFFAIRS
DEPARTMENTOF CULTURAL
AFFAIRS
DEPARTMENTOF
PRESS
What do we do?
Build support for the Organization by enhancing awareness, generating a positive perception, promoting engagement of key actors and mobilizing resources for the implementation of the mandates and core programs of the Organization
Our plan
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4
3
Mobilize Resources
Engage key Actors
Generate a Positive Perception
Enhance Awareness
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21
3
Enhance Awareness
• Overall low visibility• Relatively unknown to broader
audiences• Intense competition for attention
from Actors• Complex Role of a multilateral • Limited Resources for External
Relations
ALLIGNED MESSAGE• First Institutional Image Strategy in
60 years• Re-launched the website• First annual report on a thematic
basis• Improved promotional materials• Regular lectures, presentations and
Policy Roundtables• Cultural exhibitions focused on OAS
mandates and programs • Better Press outreach• Newsletter & revamp of Americas
Magazine• Creation of OAS Caucus/Regular
contact/US Congressional Outreach
Challenges
Actions TakenINCREASE AWARENESS
1
Barack Obama, Latin America and the Caribbean, and the OASBy Michael Shifter
Enhance Awareness - Plan
Promote OAS values through Americas Magazine/Museum/Centennial
Create deeper understanding – recognition of OAS initiatives and priorities - inside and outside the Organization/ Build greater media presence for OAS - traditional and new media
Coordinate support of hemisphere’s civil society / Take advantageof existing audience of Lectures and OAS Policy Roundtables
Outreach to Think Tanks, Foundations and the Private Sector
Bring the OAS to major cities through exhibit and speakersINCREASE AWARENESS
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Outreach to other levels of government and ministries; and use of network of national
offices
Generating a Positive Perception
Challenges
Actions Taken
IMPROVE PERCEPTION
• OAS capacity to show results
• OAS is sometimes defined by its detractors
• Move OAS from a defensive position to a proactive platform that creates a better understanding and appreciation of the good work OAS does behind the scenes.
• More focused message on five pillars
• Greater transparency in engaging important
audiences
• Greater transparency in administrative processes
• Focus distribution of OAS reports
• Design and show programs with key Actors
• Clear and concise annual reports
• New key OAS publications (Electoral Handbook, JSWG Documents, Centennial issue of Americas Magazine)
• Think tank and Latino community outreach
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Promoting DemocracyDefending Human RightsEnsuring a Multidimensional Approach to SecurityFostering Integral DevelopmentSupport Inter-American Legal Cooperation
Generating a Positive Perception - Plan
Foster collaboration and coordination among all OAS departments to have a consistent external message –
Promote development results through a programmatic approach
Support departments in leveraging their initiatives and good work/ Building greater media presence
for expert and projects/New institutional engagement with Think Tanks
IMPROVE PERCEPTION
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Build a sustained, integrated campaign that leverages OAS’ strengths, convening power and program expertise —
With support of PEC and Secretariats, identify and proactively communicate success stories
Engage Key Actors
ENGAGE STEAKHOLDERSChallenges
Actions Taken
•Too many single activities not result oriented
•Lack of programmatic focus
•Multiple voices
•No concise map of existing and new actors
•Consolidating arrangements with key Actors
•Create EOM Fund
•MOU with Canada, Spain, EU and with other key donor agencies
•OAS Caucus created in 2009 and continuous follow up
•OAS coordination with JSWG, Tripartite Committee other institutional partners
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BROOKINGS
U.S Chamber of Commerce
PRIVATE SECTORPRIVATE SECTORPARTNERSHIPS THROUGHPARTNERSHIPS THROUGH
WASHINGTON, April 2009- The Secretary General of the Organization of American States, José Miguel Insulza, met today with US Congressman Gregory Meeks (D-NY) to discuss the launching of
the Organization of American States Congressional Caucus at the US Congress.
Engage Key Actors - Plan
Leverage our convening power to organize activities to promote OAS principles
Building a campaign around the priorities of the organizations as set by the Member States
Strong and high-level Private Sector engagement/
In-depth stakeholder mapping exercise (including advocates, allies, critics and neutrals)ENGAGE
Actors
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Our General Constituencies
Private SectorIndividuals
Philanthropic FoundationsOther Institutions that Provide Development Assistance
Member States & AgenciesPermanent Observers & Agencies
JSWG
Civil Society Media
Think Tanks/AcademiaCultural Organizations
Mobilize Resources
MOBILIZE RESOURCES
Challenges
Actions Taken
•Worldwide financial crisis
•Shift in global development priorities
•Decentralized cooperation
•Competition for resources
• New standards for measuring results
• Massive campaign for Haiti in partnership with PADF
• Raise 300K for Centennial Campaign from Private Sector
• H2L2 – Base assessment study ready for building needs and
opportunities
• Increased Board Members of Affiliates (Museum and Trust) (by number and participation)
• OAS Online donations
• Advocacy with Member States to increase quotas and link to inflation
• New MOUs in the works
• Cooperanet – Regional Donor Coordination
• South-South and triangular Coperation
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Washington D.C - PADF, the natural disaster relief arm of the Organization of American States, has more than 150 people working Haiti on economic development,
disaster mitigation and protecting human rights.
Washington D.C – Chevron, NTN24 and AES support the
OAS Centennial Campaign with 225K
Washington D.C -January 21, 2010 OAS HOSTS FUNDRAISER EVENT FOR HAITI
Mobilize Resources - Plan
Support the General Secretariats’ efforts to secure funding for Member States priorities and initiatives
Stronger private sector and foundations involvement/Friends of OAS
Local offices to develop specific Resource Mobilization Strategy
Development of resource Mobilization including Capital CampaignMOBILIZE
RESOURCES
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Develop mechanisms to ensure proper coordination of OAS donors including results- based reporting
Resources we count on to achieve this
SECRETARIAT SECRETARIAT FOR FOR
EXTERNAL RELATIONSEXTERNAL RELATIONS
PRESS DEPARTMENT
DEPARTMENT OFSTRATEGIC COMMUNICATIONS
AND INSTITUTIONAL IMAGE
DEPARTMENT OFINTERNATIONAL
AFFAIRS
DEPARTMENT OFCULTURAL AFFAIRS
Budget 2010-2011
Budget 2010-2011
Posts
Budget 2010-20112011 Projected Sources of Financing by Fund (All Funds)