secrets to creating kick-ass content (stress-free)

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Post on 22-Jan-2018

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Arduous

Overwhelming

Gut-wrenching

Teeth-clenching

Headache inducing

Frustrating

Stressful

Taxing

Tedious

QUICK POLL

Don’t

know

what

to post

Don’t know where to post

Don’t have

time to post

Increased

Greater

More

Increase in

Fill

What’s Your…

Have You Got A…

Then You Can…

Who is your

Ideal Client?

Do some

RESEARCH!

Visit LinkedIn…

Visit LinkedIn…

Visit Facebook…

Search Facebook…

Discover their

Needs, Wants,

Fears &

Frustrations

Brainstorm

topics that

would appeal to

your ideal client

Yearly Topic PlannerNov Dec Jan Feb

Mar April May June

July Aug Sept Oct

Monthly Topic Content Calendar

Monday Tuesday Wednesday Thursday Friday Weekend

Week 1 MotivationQuote

Tip C.T.A Tip Aspiration Mix

Week 2

Week 3

Week 4

Week 5

What types of posts get

most engagement?

Entertainment+

Education=

Edu-tainment

Posts with images

Text based posts

Native video

Quality content

Long-form posts

Links

Great Image Resources

Pexels.com (free)

Unsplash.com (free)

Gratisography.com (free + small fee)

Deathtothestockphoto.com (free)

Pixabay.com (free)

Styledstock.com (free)

And of course…Canva.com (free)

Curate Content

40% Your

Content

60% Other’s Content

Where to find content?

FB Pages / Groups

LinkedIn

Pinterest

Online magazines

Online newspapers

Relevant Websites

YouTube etc

Podcasts

Slideshare

Findarticles.com

Amazon.com

Some of my personal fav sites for content curation are…

Smh.com.au/small-business

Slideshare.net (owned by LinkedIn)

Pinterest – for quotes and infographs

Forbes.com / Inc.com / Entrepreneur.com

Mashable.com / Socialmediaexaminer.com

youtube.com/user/americanexpressOPEN

Kbbtv.com.au – Kochie’s Business Builders

Time Saving Tools

Where to post?

B2C & B2B

Do some testing

Do some testing

(**US Time)

Same post on LinkedIn…

Do some testing

Need some help with your

marketing strategy?

Book Your

Power Call

Today

Bit.ly/JMCalendar

Questions

&

Answers