Group Presentation

On

Socio-Economic Class(SEC)

“D Class”

Group-4

SECTION D IN URBAN POPULATION

SECTION D AVERAGE MONTHLY HOUSEHOLD INCOMES OF URBAN SEC’S

UrbanSectionClass

Number of families (million )

% of total urban population

Number of individuals in these families (million)

% of Total Urban Individuals

Average of Individuals per family

SEC- D 18.05 23% 73.98 22% 4.10

Economic Status

Averagemonthly household income

Average per capita monthly Householdincome

Average per capita MHI as ratio of urban average

Average earning members in the household

SEC- D 5112 1235 0.6 1.2

Distribution of Monthly

Household Incomes of Urban SEC’s

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SEC- A SEC- B SEC- C SEC- D SEC- E

Above Rs. 25,000

Rs. 12,500to Rs.25,000

Up to Rs. 12000

Educational level and Occupation

Hse/sse & above- CWE

Graduate& above - other family member

Hse/sse & above - other family members

Salaried employee-CWE

Self employed-CWE

SEC- D 20% 3% 29% 8% 2%

Business Owners-CWE

Shop Owners Traders/Skilled/Unskilled workers-CWE

Employed-Other members

Students-Other members

Housewives-Other members

Graduate& above - CWE

1% 90% 21% 33% 32% 1%

Top 5 Priorities of “D” SEC’s

Aspect of Life Topmost

Priorities

Money 22%

Education 21%

Parents 21%

Job Stability 10%

Family 10%

Top 10 Necessities of “D” SEC’s

Item Absolute Necessities

Mobile Phone 92%

Newspaper 68%

Clothes 63%

TV 59%

Music 56%

Good food 53%

Yoga 48%

Movies 45%

Radio 40%

Watch 37%

Top 10 Preferred Attributes While Buying Products/Services

Attributes Preferred by

Performance Quality 32%

Brand Image 25%

Reputation of the company 14%

Price 11%

Design and Looks 7%

Ease of Usage 6%

Ease of payment options available 4%

Recommended by Friends/Relatives/Colleagues

1%

Possibility of Buying Online 0.3%

Premium Features 0.0%

Ownership of Physical Assets

Specific Durable Assets Ownership SEC- D

Colour TV 75%

Fridge 23%

Washing Machine 7%

Air conditioner 0.3%

Microwave 0.4%

Mobile Phones 58%

Landline Phone 6%

Computer 1%

Laptop 0.3%

Music System 5%

Ipod, Portable MP3, Walkman 1%

VCD/DVD Player 25%

Ownership of Financial Assets

Specific Financial Asset Ownership

SEC- D

Bank account 55%

Debit Card 10%

Credit Card 1%

Fixed Deposits 6%

Life Insurance 21%

Medical Insurance 1%

Invested in Shares 1%

Mutual Funds 1%