section 1 g2

7/21/2019 Section 1 G2

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PROJECT REPORT

Course name: ORGANIZATION THEORY and PRACTICE

Organizational Analysis of u!ler AG

Group No: G2

Name of the Students

Harsh Kulkarni !"2

Ra#$opal %ala&hadruni !"'(

Ra)i *i#a+ Shukla !"'

Sa,hin Kulkarni !"'2

Sahana S !"'-

Sumeet .ishra !"!!

TER. / 2(0

T 1 P1 .1N1GE.ENT NSTT3TE4 .1NP15

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Contents

1&out the ,ompan+..............................................................................................2

%uhler6s road to su,,ess4 7Goals and Strate$+89.........................................................3

Or$aniation stru,ture.........................................................................................5

S;OT anal+sis....................................................................................................7

Compan+ *alues and &eliefs...................................................................................8

Or$aniational ,ulture in %uhler............................................................................9

Or$aniation Chan$e.........................................................................................10

Or$aniation en)ironment...................................................................................12

Referen,es........................................................................................................13

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1&out the ,ompan+

E"ery day# $illions of %eo%le use u!ler te&!nologies to satisfy t!eir $asi& needs for food#

mo$ility# or &ommuni&ation' (it! our industrial %ro&ess te&!nologies and solutions# )e ma*e a

signifi&ant &ontri$ution to feeding t!e )orld+s %o%ulation )!ile fo&using on food safety and

se&urity' Around ,-. of t!e )!eat !ar"ested )orld)ide is %ro&essed into flour on u!ler mills'

T!e &om%any+s &ontri$ution to t!e glo$al %rodu&tion and %ro&essing of ri&e# %asta# &!o&olate# and

$rea*fast &ereals is e/ually su$stantial' 0urt!ermore# u!ler is a leading solution %ro"ider of die

&asting# )et grinding# and surfa&e &oating te&!nologies# )it! a fo&us on a%%li&ations in t!e

automoti"e# o%ti&s# ele&troni&s# %rinting# %a&*aging# and glass te&!nologies' T!e solutions

%ro"ided to t!ese industries are &!ara&terized $y !ig! energy effi&ien&y and sustaina$le mo$ility'

As a leading te&!nology grou%# u!ler in"ests u% to -. of its turno"er in resear&! and

de"elo%ment e"ery year' u!ler is %roud of its 1)iss roots# )it! 23#,33 em%loyees at some 243sites generating sales of CH0 5'6 $illion' As a family7o)ned &om%any# u!ler feels %arti&ularly

&ommitted to sustaina$ility'

*ision of the ,ompan+9

7nno)ations for a &etter <orld89

A%%ro8imately !alf of u!ler9s sales re"enues are generated $y %rodu&ts t!at are less t!an fi"e

years old' 0or t!is reason# t!e &om%any in"ests an a"erage of four to fi"e %er&ent of all %rofits

annually in $asi& resear&! and a%%lied de"elo%ment' ore t!an ;-33 %atents stand testament to

u!ler9s inno"ati"e %o)er' Interdis&i%linary resear&! teams &om%rised of )ell o"er 533

em%loyees are &onstantly on t!e sear&! for ne) inno"ati"e solutions' (!ile t!e ma<ority of t!ese

are self7generated# many are also t!e result of &lose &olla$oration )it! our &lients as )ell as in

&oo%eration )it! numerous &olleges and resear&! institutes'

u!ler )or*s glo$ally in &on<un&tion )it! ot!er &om%anies# &olleges and reno)ned

institutes )it! its ongoing de"elo%ments as )ell as its im%ro"ements of e8isting %rodu&ts and

solutions' (or*ing &losely toget!er )it! resear&! and de"elo%ment institutes is an im%ortant

&ornerstone for t!e &om%any9s &ontinuing ad"an&ements'

Among ot!ers# u!ler &olla$orates )it! t!e follo)ing uni"ersities and resear&! institutes li*e

ETH Z=ri&! >1)itzerland?#@ni"ersity of 1t' Gallen >1)itzerland?# ansas 1tate @ni"ersity

>@1A?# And many more'

.ission of the ,ompan+

7Ensure a sustaina&le and independent de)elopment of %uhler Group <ith produ,ts4

pro,esses and ser)i,es <hi,h ,ontri&ute to a su&stantial impro)ement of =ualit+ of life89

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• 63. of glo$al ri&e %rodu&tion is &o"ered $y u!ler solutions' Ri&e is t!e sta%le foodstuff

for 6 $illion %eo%le

• ,3. of all &!o&olate is %rodu&ed in u!ler %lants' 4 million tons of &o&oa $eans are

!ar"ested e"ery year

• 43.of industrial made %asta is %rodu&ed using u!ler te&!nology

• ,-. of glo$al )!eat %rodu&tion is &o"ered $y u!ler milling solutions' 4'- $illion

Peo%le li"e on )!eat'

• ;-. of glo$al meat %ro&essing is &o"ered $y u!ler solutions' Numerous malt !ouses

and $re)eries $enefit from u!ler+s e8%erien&e

• -3. of all &ars )orld)ide features die &ast %arts from u!ler'

T!e mission statement does resonates )it! t!e "ision statement' All of t!ese a&!ie"ements

<ustify t!e im%ortan&e t!e &om%any %uts to t!e attainment of t!e mission statement'

%uhler6s road to su,,ess4 7Goals and Strate$+89

Sustaina&le Gro<th

(it! its solid e/uity $ase# u!ler aims to a&!ie"e sustaina$le annual sales gro)t! of at least ,

%er&ent' In order to se&ure its long7term "ia$ility# t!e Grou% is stri"ing for an a"erage EIT

margin of B %er&ent'

%alan,ed portfolio9

u!ler is a&ti"e in attra&ti"e segments of food and materials %ro&essing and is a s%e&ialist in

%ro&esses designed to transform ra) materials into "alua$le foods or engineering materials' In its

res%e&ti"e mar*ets# u!ler stri"es to !old a leading %osition >Num$er 2 or Num$er 5?'

Effi,ien,+ throu$h ser)i,es9

T!e e8tensi"e range of ser"i&es offered $y u!ler ensures t!at &ustomers &an o%erate t!eir

%rodu&tion %lants effi&iently t!roug!out t!e life &y&le of t!e e/ui%ment' T!is also allo)s

&ontinuous ad<ustment to &!anges in ra) materials or to ne) &onsumer needs'

n the re$ion / for the re$ion9

u!ler o%erates in o"er 243 &ountries )orld)ide t!roug! -3 of its o)n sales and ser"i&e

&om%anies and se"eral agen&ies' e"elo%ment efforts as )ell as %rodu&tion are tailored to t!e

needs of &ustomers in t!e "arious regions and are# )!ene"er %ossi$le# lo&alized'

"o,us on inno)ations9

A$out !alf of sales re"enue >turno"er? is generated )it! %rodu&ts t!at are less t!an fi"e years old'

u!ler s%ends an a"erage of a$out four to fi"e %er&ent of total annual sales on $asi& resear&! and

a%%li&ations de"elo%ment'

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Stron$ <orkfor,e &ase9

(orld)ide# u!ler ma*es &ontinuous and su$stantial efforts to de"elo% and strengt!en its lo&al

)or*for&e $ase' Outstanding &ommitment and e8&e%tional %erforman&e of em%loyees are

re)arded a&&ordingly' @nified leaders!i% %rin&i%les and strengt!ening of t!e &or%orate &ulture

are to% %riorities

All of t!ese strategies are &o!erent )it! t!e o"erall mission statement and )ill !el% t!e &om%any

a&!ie"ing its o$<e&ti"es stated in mission'

Porters "i)e "or,es anal+sis

Threat of ne< entrants >Relati)el+ 5o<?

• It+s "ery diffi&ult for a ne) entrant to start $usiness in t!e food %ro&essing and te&!nology

se&tor as t!e se&tor is $ot! &a%ital and la$or e8tensi"e'

• u!ler %ossess s%e&ialist *no)ledge in food %ro&essing and te&!nology se&tor t!roug! its

2-3 years of o%erations' It+s a $ig &!allenge for a ne) entrant to a&/uire t!e *no)!o)

and e8%ertise'

• As manufa&turing is integral %art of t!is se&tor# its ta*es time for a ne) entrant to en<oy

t!e &ost ad"antage and a&!ie"e e&onomies of s&ale'

Supplier Po<er >Hi$h?

• T!ere are a fe) num$er of su%%liers and t!ey do en<oy greater %o)er as many of t!e

&riti&al &om%onents are %ur&!ased# to name a fe)# motors# a&tuators# sensors# s%e&ial

alloys# ele&tri&al &om%onents>Dugs# &a$les# &o%%er $ars# &ontrol %anels# PC?# %ulleys#

$elts and many ot!ers' e%ending on t!ese su%%liers is &riti&al'• 1u%%liers also &ome into %i&tures )!ere )e need s%e&ialized manufa&turing &a%a$ilities'

T!e ni&!e te&!nology &an $e a&/uired to redu&e t!e e8tent of t!e su%%lier+s %o)er '

%u+er6s Po<er >Hi$h?

• u!ler+s &ustomer $ase is large and $uyers do en<oy a greater %o)er as u!ler+s

ma&!ines and ser"i&es are relati"ely &ostlier &om%ared to our &om%etitors' T!ere is a

larger room for negotiations' uyers are %ri&e sensiti"e and t!e differen&e t!e &om%etitors

offer is !uge'

• u!ler offers indi"idual ma&!ines as )ell as turn*ey solutions# t!e size of t!e order does

%lay a &ru&ial %art in generating re"enues'

Threat of su&stitution >5o<?

• T!e T!reat of su$stitutes is lo) as t!ere is no &om%arison $et)een u!ler+s %rodu&ts to

t!at of &om%etitors' Inno"ation &urtails t!e t!reat of su$stitution'

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Threat of ,ompetitors >*er+ 5o<?

• T!ere is "ery lo) t!reat of &om%etitors as u!ler is t!e mar*et leader in food %ro&essing

te&!nologies' T!e nearest &om%etitor 1ATAE is 23 times smaller &om%ared to u!ler+s

$usiness'

• T!e uality offered is of to% &lass and it+s t!e ma<or differentiating fa&tor &om%ared to&om%etitors'

• Customer do stay loyal as u!ler offers last mile solutions )it! its after sales ser"i&e

teams

• (it! u!ler &onstantly inno"ating# it+s &!allenging for &om%etitors to &at&! u% )it!

u!ler+s gro)t! %a&e'

As t!e $uyers+ %o)er is !ig!# Effi&ien&y t!roug! ser"i&es is %art of t!e strategy' As u!ler

$an*s on its inno"ation s%ree# t!e relati"e t!reat of entrants and t!reat of &om%etitors is

signifi&antly lo)'

Or$aniation stru,ture

u!ler is in $usiness o"er 2-3 years and !as $een t!roug! )orld !istory' T!e grou% !as

e"ol"ed o"er t!e years )it! a "ery dynami& stru&ture &onstantly ada%ting to t!e strategies as )ell

as to t!e en"ironment' O"er t!e years u!ler !as forayed into istin&ti"e %rodu&t mar*ets#

"entured into se"eral ne) %ro&ess te&!nologies and in itself !as $e&ome a mar*et leader )it! t!e

nearest &om%etitor $eing 23 times smaller' 1in&e it is a family o)ned $usiness# t!e %resent

stru&ture of u!ler !as $oard of dire&tors as t!e sole s!are!olders# an e8e&uti"e $oard

&om%rising of CEO# CTO# COO# FD !ead# Human resour&e !ead and C0O'

As you may *no) )it! u!ler o%erating in more t!an 243 &ountries# &onstantly e"ol"ing# t!e

organizational stru&ture initially $ran&!es out a&&ording to t!e geogra%!i&al s%read %rimarily' (e

!a"e ; regions namely# Nort! Ameri&a# 1out! Ameri&a# Euro%e# iddle East and Afri&a# Asia#

East Asia# 1out! Asia )!i&! &ater to t!e re/uirements and needs of all &ustomers' Ea&! region

!as its o)n regional !ead )!ose res%onsi$ility in&ludes t!e $usiness de"elo%ment# &ustomer

relations and o%erations' Ea&! region !as its o)n C0O# FD !ead# sales and ser"i&e teams#

%ro&urement team re%orting to t!e region !ead'

u!ler !as a "ery di"erse %ortfolio )!i&! is also its &ore &om%eten&y# around )!i&! t!e entire

strategy re"ol"es' T!e %ortfolios are re&ognized as res%e&ti"e $usiness areas )!i&! essentiallygenerates re"enue a&ross all t!e geogra%!i& di"isions' ased on t!e %rodu&ts# t!e *no)!o) and

t!e e8%ertise got o"er t!e years of o%erations# t!e %ortfolios are &arefully distinguis!ed into B

$usiness areas' T!ey are Grain Dogisti&s# 1orte8 and Ri&e# Consumer foods# Grinding and

dis%ersion# Grain illing# alue Nutrition# ie Casting# Dey$old o%ti&s'

T!ese B $usiness areas o%erate in all t!e ; regions inde%endently )it! some le"el of

&oordination' T!ere is one $usiness !ead )!o loo*s after t!e res%e&ti"e $usiness area a&ross all

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t!e regions# )!i&! $asi&ally means a regional $usiness area !ead re%orts to t!e region !ead as

)ell as t!e entire $usiness !ead' ual re%orting is "isi$ly seen in t!e stru&ture'

Ea&! $usiness area for e8am%le 1orte8 and Ri&e in sout! Asian region as its o)n organization

stru&ture' T!e stru&ture at t!e mid7le"els is of fun&tional grou%ing' Ta*ing res%onsi$ilities of

t!eir res%e&ti"e fun&tions' All t!e $usiness areas in any region &oordinate )it! t!e fun&tionalteams and &olle&ti"ely generates %rofit' In general a Hy$rid stru&ture is &learly "isi$le )!ere in

t!e %rodu&t di"ision and t!e fun&tional di"ision re%ort to t!e regional !ead

Or$aniation stru,ture ,han$e

Inno"ation is an&!ored in t!e E@e,uti)e %oard' Resear&! and de"elo%ment !as $een re%resented

at t!e le"el of t!e E8e&uti"e oard sin&e 5322'

u!ler ma*es t!e most of t!e e8%ertise a"aila$le in its e8tensi"e net)or* so t!at t!ey &an

&reate e"en $etter solutions for t!eir &ustomers' 0or e8am%le# u!ler !as found a )ay to unlo&*

em%loyees+ %otential )it! t!e %uhler nno)ation Challen$e' ut t!e &om%any goes furt!er t!an

t!at# in&luding uni"ersities# &ustomers# and %artners in t!eir de"elo%ment %ro<e&ts too' T!e

im%lementation of t!e o%en inno"ation a%%roa&! is uni/ue for an industrial &om%any'0rom gro)ing &ro%s to %ro&essing and selling# t!ere are so many different %arties

in"ol"ed t!at it )ould $e im%ossi$le for a single mar*et %arti&i%ant to de"elo% t!e sil)er &ullet

solution' Com%any needs effi&ient &oo%eration along t!e entire su%%ly &!ain' Inno"ation and life7

long &ustomer %artners!i%s !a"e made u!ler )!at it is today' T!is in"enti"e s%irit and long

term t!in*ing are also refle&ted in t!eir efforts )it! regard to open inno)ation'

1dditi)e manufa,turin$ methods su,h as -A printin$ !as a !uge im%a&t on t!e

$usiness' T!is te&!nology $rings un%re&edented %ossi$ilities for de"elo%ing# %rodu&ing# and

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ada%ting ma&!ines' It &ould $e used to %rodu&e s%are %arts lo&ally# or e"en to %rint out foods'

Anot!er *ey to%i& is t!e nternet of Thin$s

As t!ese as%e&ts %osed signifi&ant &!allenge# a ne) de%artment Corporate te,hnolo$+ )as

&reated' T!e &ru&ial tas* for t!e Cor%orate Te&!nology Grou% is to %re%are *ey te&!nologies so

t!at t!ey &an $e used in all areas of t!e &om%any' T!e Grou% is su%%orted in t!is regard $y t!e

ne)ly &reated Inno"ation Ad"isory oard (it! t!e &olle&ti"e )ealt! of e8%ertise on t!e $oard# it

)ill su%%ort u!ler+s inno"ati"e &a%a&ity in areas su&! as intelligent %ro&ess o%timization' T!is

also &alled for a &ultural &!ange'

S;OT anal+sisStren$ths9

• E8%erien&e of more t!an 2-3 years and %resen&e in more t!an 243 &ountries'

• T!e &om%any !olds glo$al leading mar*et %osition in te&!nology and met!ods

a' Produ&tion of %asta and &!o&olate# grain into flour and feed

$' ie Casting# (et Grinding# 1urfa&e Coating

&' Turn *ey %ro<e&ts )it! infrastru&ture su%%ort and last mile solutions

• Inno"ation7 !alf of t!e re"enues is generated from %rodu&t )!i&! are less t!an - years

old# )it! in"estments of 4. to -. of all %rofits annually'

;eakness

T!e &om%any does %ro"ide turn*ey solution $ut t!ere are a fe) unsatisfa&tory ma&!ines

in t!e line )!i&! ma*es t!e mill )ea*

• A dro% in Organi& gro)t! figures# $ut t!e ta*eo"er and a&/uisitions do ma*e u% t!e %rofit

•

A need to im%ort fe) of t!e &om%onents ne&essary for $uilding ma&!ines to t!e &ountries)!ere t!e manufa&turing of t!e same is not %ossi$le

• Hig! In"entory &arrying &osts su&! as trans%ort# insuran&e# storage and %a&*aging'

Opportunities

• Im%ro"ing on Organi& gro)t! figures )it! definite %lans and timelines'

• A&/uisitions and ta*eo"ers resulting in im%ro"ed sales and re"enue figures

• eing more &om%etiti"e )it! &ost and o"er!ead e8%enditures

• Entering into ne) mar*et segments li*e &otton# Toor al# Puffed ri&e

Threats

• T!e ris* of &urren&y e8&!ange flu&tuations

• Dots of regional %layers and $usinesses offering %ri&es as lo) as !alf of @HDER

&!arges t!ere $y losing mar*et s!are

• E8tremely regulated food %ro&essing se&tor>Pro&essing )it!out losing nutritional "alue?

• usiness de%endent on monsoon' Non a"aila$ility of ra) materials triggers lesser

demand for %ro&essing ma&!inery'

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As t!ere are signifi&ant o%%ortunities for u!ler to e8%and into ot!er une8%lored food

%ro&essing a"enues' (it! t!e strategies in %la&e# %otential &an $e ta%%ed'

Te,hnolo$+

u!ler o%erates large $at&! and mass %rodu&tion te&!nology# moderate te&!ni&al &om%le8ity#moderate &entralization# moderate formalization# moderate s%an# %ro%ortion of s*illed )or*for&e

is lo) as most of t!e )or* is re%etiti"e and mundane# manager to total em%loyee ratio is !ig! as

t!ere are more la$ors to monitor' u!ler !as me&!anisti& stru&ture# t!ere are &ertain !ig! talent

em%loyees )!o fo&us t!eir efforts on lean manufa&turing to im%ro"e /uality and &ut )aste' ig

$at&! size and &ustomized %rodu&t fle8i$ility' Hig! analyza$ility and !ig! "aria$ility $e&ause of

t!e di"erse %ortfolio and une8%e&ted &ir&umstan&es# e"er &!anging &ustomer needs and

re/uirements' Intensi"e te&!nology is &!ara&terized $y a )or* %ro&ess in )!i&! in%ut# &on"ersion

and out%ut a&ti"ities are inse%ara$le and re&i%ro&al interde%enden&e is all a$out a&ti"ities of all

%eo%le and all de%artments fully de%ending on ea&! ot!er

Compan+ *alues and &eliefs

Spirit of Ais,o)er+: Our desire to kno< more9

T!e intelligen&e and ent!usiasm to resol"e &om%le8 &!allenges %erfe&tly and ma*e ne)

dis&o"eries along t!e )ay ma*e us stand out from t!e &ro)d' no)ledge# engineering

%edigree# &ommitment and %erse"eran&e# as )ell as t!e &om%eten&ies t!at go !and in

!and )it! t!ese /ualities# &!ara&terize t!e %assion for resear&! t!at !as made u!ler an

outstanding and inno"ati"e te&!nology grou%# and t!at guarantees us a &lear &om%etiti"e

edge in t!e long term'

Bualit+ 5eadership: ;e ,an still $et e)en &etter9

If it9s made $y u!ler it !as to $e t!e $est' T!is ne"er7ending demand is $ased on /uality

leaders!i% t!at already e8ists or t!at u!ler must a&!ie"e in future' In )!i&!e"er area t!e

&om%any are in"ol"ed# u!ler fulfills t!is am$ition t!roug! /uantifia$le# trans%arent

/uality goals# and o%en dialogue )it! our &ustomers and %artners' T!is ena$les u!ler to

deli"er t!e %erforman&e )e %romise and t!ere$y en!an&e our &ustomers9 trust in us'

"o,us on Solutions: ;e also &uild ma,hines / amon$ other thin$s9

u!ler understands t!at a &ustomer9s %rofita$ility also !as an effe&t on t!e $usiness

%erforman&e' Com%any+s efforts are t!erefore fo&used on in&reasing our &ustomers9 le"els

of su&&ess' And $e&ause t!e &om%any al)ays a%%ly net)or*ed a%%roa&!es to &om%le8

%ro&esses# u!ler &an )or* in a solution7oriented )ay to ma*e im%ro"ements for &ustomers t!roug!out t!e "alue &!ain' T!is gi"es u!ler a &lear %erforman&e ad"antage

o"er straig!tfor)ard ma&!ine manufa&turers'

Glo&alist: ;here)er our ,ustomers are4 so are <e9

u!ler is a glo$al &or%oration )it! 1)iss origins' 1ize# a )orld)ide %resen&e and a

multi&ultural team )it! a strong lo&al %resen&e ma*e t!e &om%any a glo$al %layer and

gi"e t!e &om%any an ad"antage in terms of a"aila$ility on t!e )orld mar*et

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Or$aniational ,ulture in %uhler

Rites and Ceremonies

Rites and &eremonies are im%ortant for an organization to in&or%orate &ulture into its em%loyees'

At u!ler# t!ere are se"eral o&&asions during )!i&! e"eryone gat!ers for &ele$rating t!e

o&&asion' T!is !el%s in $ringing &oalition $et)een t!e management and t!e em%loyees' Also# t!e

ne) em%loyees &ome to *no) a$out t!e &om%any in a mu&! $etter )ay' T!is leads to reinfor&ing

t!e &ommitment to &ommon goals# t!is is a rig!t of integration'

• National safety day is $eing &ele$rated e"ery year on 4 t! ar&!' o&* drill is &ondu&ted

to train e"eryone a$out !o) to a&t during emergen&yJ a&&ident'

• Annual address ta*es %la&e in )!i&! t!e dire&tor addresses a$out t!e &om%any+s gro)t!

and future %ros%e&ts' Also# dire&tor ans)ers all t!e /uestions $eing as*ed $y t!e

em%loyees'

• is!)a*arma di"as !as !ig! "alues and regards in minds of )or*ers# on t!is day#

ma&!ines are )ors!i%%ed' 1)eets are distri$uted among t!e )or*ers and t!ey also

%ro"ide gifts'

S+m&ols

No indi"idual &a$ins for any em%loyee# t!is reinfor&es t!e &ultural "alues of o%en

&ommuni&ation# &olla$oration# &reati"ity and e/uality'

Stories and .+ths

uring one annual &onferen&e# )!ile e"ery$ody )as a%%roa&!ing t!e seminar !all in t!eir &ars#

t!e se&urity %ersonal didn+t sto% t!e dire&tor+s &ar for se&urity &!e&* so t!e dire&tor# !imself

ordered for t!e &!e&*ing of !is &ar' y telling t!is story# em%loyees em%!asize $ot! t!e

im%ortan&e of follo)ing t!e rules and t!e &riti&al &ontri$utions of e"ery em%loyee from t!e

$ottom to t!e to% of t!e organization'

Control S+stems

T!e Com%any+s in&enti"e $ased &om%ensation system and its fo&us is on inno"ation and sales'

Or$aniation Stru,ture

u!ler stru&ture refle&ts t!e em%!asis t!e de%artments %uts on em%o)ering and su%%orting

lo)er le"el em%loyees' anagers a%%re&iate any sort of &ontri$utions &oming from t!e la$or

to)ards for t!e im%ro"ement of t!e %rodu&tion %ro&ess' 1ome of t!e &ontri$utions are

in&enti"ized'

T!e &ulture %re"ailing in t!e organization is C51N &ulture' E8ternal en"ironment in&ludes

&ustomers and &om%etitors' Customer+s e8%e&tations )ill &!ange ra%idly' T!e %rodu&t

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re/uirements )ill &!ange ra%idly from t!e &ustomer "ie) %oint' Em%loyees are "ery )ell ta*en

&are $y t!e &om%any' eeting t!e needs of t!e em%loyees as t!e route to !ig! %erforman&e' T!e

Clan &ulture at u!ler !el%ed t!e &om%any to gro)'

Or$aniation Chan$e

Di*e e"ery ot!er &om%any# u!ler AG fa&es &!allenge in *ee%ing u% )it! &!anges in t!e

e8ternal en"ironment' T!ere is al)ays a room for ne) dis&o"eries# ne) in"entions and ne)

a%%roa&!es to &ome out of t!e standard )ays of doing t!ings' C!ange is t!us a signifi&ant as%e&t

)!i&! e"ery organization needs to *ee% a tra&* on' u!ler fo&usses on t!e &!anges in t!e ra%idlygro)ing e8ternal en"ironment in order to su&&eed in res%onding to t!e &!allenges of all times#

)!ile at t!e same time se&uring t!e organization+s future'

Constant innovation is an integral part of Buhler’s corporate culture and helps the company

stay one step ahead of its competition

7 Cal)in Grieder4 Group CEO4 %uhler 1G

At u!ler# inno"ation is defined as ta*ing ris*s' y ta*ing !ig! ris*s# toug!er entre%reneurial

de&isions &an $e made' It is all a$out !o) &olla$orati"e u!ler is )it! its &ustomers# a&ademi&s#

su%%liers and ot!er &om%anies# so as to *ee% u% )it! %a&e in t!e &!anging )orld'

T!e strategi& ty%es of &!ange in u!ler &an $e differentiated into te&!nology# %rodu&ts and

ser"i&es and &ultural &!anges'

Te,hnolo$+ ,han$es:

T!ese refer to t!e &!anges in t!e %rodu&tion %ro&esses t!at )ould en&ourage &om%eten&e'

T!ese &!anges in&lude )or* met!ods# e/ui%ment# s*ill $ased &!anges and )or*flo)' 1ome of t!e &!anges in te&!nology at u!ler are:

• a&uum de%osition te&!nology: e"elo%ment of ion7$eam s%uttering ena$les

smoot!er# denser# and zero7defe&t &oatings to $e %rodu&ed for different %re&isiono%ti&s a%%li&ations'

• Dost Core Pro&ess: A die &asting %ro&ess to %rodu&e geometri&ally &om%le8

&om%onents' T!e internal geometry is ma%%ed $y a salt &ore )!i&! is flus!ed outusing !ig!7%ressure )ater after molten aluminum !as $een &ast around it'

• Ne) te&!ni/ues in o%ti&al analysis and &!emistry: T!e redu&tion of my&oto8ins in

maize >&orn? using o%ti&al sorting &ontri$utes signifi&antly to o%timizing food safety

and redu&ing )aste %rodu&t'

Produ,ts and Ser)i,es:

• Congee# C!inese $rea*fast food'

u!ler em%loys e8trusion te&!nology to meet t!e C!inese mar*et re/uirements' T!is

in&ludes alignment of t!e in&reasing demand for sta%le foods )it! s%e&ifi& &ultural

features of t!e C!inese mar*et'

• Atta flour in Indian mar*et

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Ne) %ro&esses !a"e $een de"elo%ed in &olla$oration )it! lo&al Indian %artners' T!e

ne) HC Po)er ill and t!e PE1A ill are &a%a$le of re%la&ing &on"entional &!a**i

or stone mills )it!out &om%romising t!e s%e&ial %ro%erties of t!ese flours'

• 1anitary ryer in Ready to eat &ereal %a&*ets'

A result of u!ler+s initiati"e to &olla$orate )it! its &ustomers K &olle&ting in%ut from

many &om%anies# e"aluating t!eir re/uirements# aligning t!em# and %rodu&ing asingle solution for ne8t7generation dryers'

Strate$+ and Stru,ture Chan$es:

• Annual 1u%%lier Inno"ation C!allenge:

Esta$lis!ing &lose %artners!i%s !el%s to %ursue t!e %romising initiati"es' Em%loyees

&ontri$ute t!eir $usiness ideas' T!ese ideas )ere mainly fo&used on food se&urity#nutrition and a&&essi$ility to food in &ountries li*e India and Afri&a'

• (orld 0ood 1ystem Center:

At Zuri&!# t!e (01C )as &ofounded t!at %ro"ided a &ommon %latform to 66

%rofessors and industry e8%erts' arious s&enarios li*e future a"aila$ility of &ro%s andte&!nologi&al de"elo%ments in food "alue &!ain'

Cultural Chan$es:

• Em%loyee7dri"en ideas %ut into %ra&ti&e

- Isigayo K A small maize mill t!at %ro"ides sta$ility at t!e &ommunal le"el in

Afri&a'- Pargem K A %ro&essing solution for unlo&*ing t!e intrinsi& nutrition in %ulses

• Ada%ta$ility to regional re/uirements:

- T!e end %rodu&ts are aimed at satisfying t!e lo&al &ulture and tradition'

After im%lementing fe) initial ideas# t!ere are &!anges in t!e mindset of t!e em%loyees'

0urt!er' u!ler AG im%lements an am&ide@trous approa,h to<ards inno)ation' E8%loring t!e

ne) o%%ortunities and e8%loiting t!e &urrent &a%a$ilities are t!e t)o $uilding $lo&*s t!at u!ler em%loys in its )or* &ulture' T!e %latform is %ro"ided for en&ouragement of ne) ideas and

&reati"ity among t!e em%loyees' T!e ideas of em%loyees are "alued immensely and su%%ort !as

al)ays $een %ro"ided to turn su&! ideas into $usiness'One of t!e !ottest trends is open inno)ation4 )!i&! su%%orts idea generation from

&ustomers# strategi& %artners# su%%liers and ot!er outsiders' u!ler does not s!y a)ay itself from

t!is trend too' It dire&ts su&! ne) ideas into its %rodu&t and ser"i&e de"elo%ment %ro&esses'

Ha"ing &om%eted in t!e t)o 1u%%lier Partners!i% &!allenges# t!ere is al)ays a &ontinued effortto maintain an o%en &!allenge in areas t!at re/uire &olla$orati"e solutions'

T!e need for t!e &!ange arose from &ustomers as t!e u!ler understands t!e %ulse of t!e mar*et'T!is &!ange is im%lemented effe&ti"ely )it! ne&essary allo&ation of resour&es'

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Competiti)e ad)anta$e at %uhler

Inno"ation !as al)ays $een a *ey element at u!ler )!i&! %ro"ides a &om%etiti"e edgeo"er its &om%etitors' 0e) e8am%les t!at refle&t u!ler $eing a &om%etitor in t!e mar*et are

listed $elo):

• In 5324# nterpark : t!e )orld+s largest trade s!o) in t!e field of food %ro&essing

and %rodu&tion )as !eld in =sseldorfJGermany' It %ro"ided an ideal %latform for

u!ler to on&e again %ro"e t!e &om%etiti"e edge' In addition to te&!nologies# t!ere

)as "ested interest to)ards automoti"e solutions and glo$al &ustomer offerings'

• Grand Slam K its glo$al Customer 1er"i&e initiati"e K is to $e sele&ti"ely

strengt!ened $y t!e addition of some 233 de&entralized ser"i&e stations' In order to

furt!er $oost its &om%etiti"eness# t!e di"ision is also &ontinuing to in"est in its

em%loyees+ s*ills'

Or$aniation en)ironment

En"ironment in a $road sense is infinite and in&ludes e"eryt!ing outside t!e %ur"ie) of

any organization' ut t!is anyt!ing !as e"ery %otential to im%a&t t!e organization %artly or

)!olly' En"ironment %rote&tion in u!ler is an im%ortant $usiness mission' An en"ironmentalmanagement &on&e%t re/uires a systemati& &onsideration to $e gi"en to e&ologi&al as%e&ts'

%uhler <as one of the first S<iterland6s ,ompanies to ha)e &een SO '(( ,ertified >DD0?'

u!ler+s en"ironment &om%rises of t!e industry se&tor# ra) materials %ro&urement se&tor#

t!e mar*eting se&tor# t!e !uman resour&es se&tor t!at ma*e u% t!e tas* en"ironment'

T!e te&!nology and inno"ation se&tor is t!e ma<or se&tor in t!e General En"ironment

along )it! an eye on t!e go"ernment regulations# e&onomi& &onditions and finan&ial resour&esforming a *ey %art of it' u!ler also !as an International En"ironment for its "ariety of %rodu&ts

and ser"i&es'

Closeness to customers and a focus on customers are a long Buhler Tradition

7Cal"in Grieder

u!ler *ee%s itself a$reast )it! t!e &!anging en"ironment )it! its %rime fo&us on t!e&ustomers' A Grou% )ide %rogram is designed to offer "arious redefined ser"i&es to t!e &!anging

&ustomer needs' esides its !ig! inno"ation %o)er# u!ler+s $usiness su&&ess de%ends on its

glo$al %resen&e and its &loseness to its &ustomers'

u!ler offers a sim%le en"ironment to its &ustomers' Customers are su%%orted not only int!e !andling of t!eir orders# $ut t!ey also re&ei"e full su%%ort $efore and after t!e su%%ly andstart7u% of t!eir %rodu&tion %arts' T!e %ortfolio of ser"i&es e8tend u% to t!e %oint of automati&

remote monitoring and remote maintenan&e of a %lant all t!roug!out t!e year' ut in addition to

$eing e8%e&ted to run smoot!ly at &ustomers+ sites# u!ler7su%%lied %lants must also $e&ontinuously ad<usted to refle&t t!e de"elo%ment of ra) materials and &!anges in &onsumer

re/uirements' 0or t!is %ur%ose# u!ler !as set u% a team of so7&alled Plant Ao,tors' T!ese

e8%erien&ed %rofessionals ma*e regular on7site "isits to lo&al %lants' T!ey &!e&* t!e %lant and

e/ui%ment# ma*e ad<ustments to %ro&esses# and if re/uired team u% )it! &ustomers to im%ro"e

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e8isting %lants' T!is ty%i&ally in"ol"es issues su&! as energy &ost redu&tions# se%aration of

&ontaminants &aused $y en"ironmental influen&es# or t!e a&!ie"ement of a &onsistently !ig!

flour /uality )!en %ro&essing )!eat of "arying /uality'In addition to %rodu&t inno"ations# hi$h produ,ti)it+ is a &ru&ial su&&ess fa&tor for food

%rodu&ers and engineering materials manufa&turers' In order to a&!ie"e it# t!ey &an rely on a

)ide range of u!ler ser"i&es' T!e solution of &om%le8 finan&ing issues is t!eir s%e&ialty' utt!e e8%erts from t!e 0inan&ial 1er"i&es de%artment are a&ti"e not only in7!ouse' T!ey also

%ro"ide &ustomized finan&ing ser"i&es to u!ler &ustomers# )!o t!erefore $enefit from more

t!an <ust to%7not&! te&!nology solutions'

T!e resear&! la$oratories of t!e u!ler $usiness units are also a"aila$le to &ustomers'

Here t!ey &an test %lant and e/ui%ment on a &ommer&ial s&ale or "erify ne) %rodu&t

formulations' Confidentiality is t!e to% %riority' uilding glo$al relations!i%s is an im%ortantfeature )!i&! u!ler fo&usses on )it! utmost im%ortan&e' T!e esta$lis!ments of ty%!oon7%roof

in adagas&ar# adding "alue to t!e ri&e %asta at razil# resear&! de"elo%ments at 1yngenta are

fe) of t!e %ro<e&ts t!at en!an&e t!eir ,lient relationships $lo&all+ and !el% u!ler to !a"e a

,ompetiti)e ed$e' T!is is !o) u!ler mar*s its influen&es on its e8ternal resour&es' u!ler+s internal en)ironment fo,usses on its de)elopment of emplo+ees' A %uhler

learnin$ ,enter !as $een setu% to ser"e t!e %ur%ose' y offering $usiness7rele"ant training# t!e

u!ler Dearning Center &ontri$utes to t!e long7term su&&ess of t!e &om%any' T!is isa&&om%lis!ed $y strengt!ening &ommon "alues and $y %romoting management# leaders!i%# and

fun&tional &om%eten&ies' T!e u!ler Dearning Center is a &enter for all *inds of learning

>&lassroom# distan&e learning# et&'? )!ere $est7/uality training is offered' In addition to &ourses#

t!e Center also offers &oa&!ing# team de"elo%ment# &onfli&t management# et&'

Also a li&ensing system !as $een de"elo%ed )!i&! is lin*ed to t!e u!ler glo$al strategy

and t!us %ro"ide a ,ertifi,ation for spe,ifi, emplo+ees in their professional area' T!eseli&enses are defined in t!e areas of 1ales# 0inan&e# Customer &are# Deaders!i%# 0ulfillment and

Produ&t de"elo%ment' All u!ler em%loyees undergo indu&tion %rograms in )!i&! mu&! stress is

laid on t!e organizational &ulture and &ode of et!i&s' Along )it! t!e li&enses# u!ler %ro"idestraining on anti7&orru%tion# re&ent trends in Information and te&!nology# "arious glo$al

languages# met!odologi&al s*ills# %ersonal s*ills# leaders!i% de"elo%ment# fun&tional s*ills and

/uality7en"ironment7!ealt!7safety'

Referen,es

aft# R' >5324?' Understanding the Theory and Design of Organizations >22t! ed'?' Cin&innati#O!io: 1out!7(estern College Pu$lis!ing'

Home' 7 @HDERGRO@P'&om' >n'd'?' Retrie"ed 1e%tem$er 54# 532-'

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