section 1 signature usage - welcome to ingersoll rand ingersoll rand signature usage todd rockey...

Signature Usage

Section 1

November 2015

Signature Usage

Section 1

Trademark Usage 1.1 Corporate Signature 1.2 Corporate Signature and Tagline 1.3 Corporate Signature Lockups 1.4 Signature Color Application: Positive Reproduction 1.5 Signature Color Application: Reverse, Fill, and Overprint Reproduction 1.7 Color Applications: Visual Contrast and Legibility 1.8 Signature Minimum Sizing 1.9 Signature Clear Space 1.10 Signature Don‘ts

When a strategic brand name is used in the context of a communications document,

the first mention and all prominent occurrences get “™” or “®” displayed after it

depending on the classification of that particular brand. The Ingersoll Rand name or

other strategic brand names only display a “®” when used as strategic brands, do

not use a “®” when the name is referring to the corporate or business enterprise.

Trademark Usage

I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S

1.1 Ingersoll Rand Signature Usage


The Ingersoll Rand corporate signature comprises the Ingersoll Rand symbol and the Ingersoll Rand logotype. The size and position relationships shown above must be maintained at all times. Never use the symbol by itself, separate from the logotype.

Ingersoll Rand SymbolThe symbol is most often positioned to the left of the logotype, sharing a baseline. The symbol can also be positioned above the logotype, as specified in the following pages.

Ingersoll Rand LogotypeThe logotype is derived from the Lucida Sans typeface and has been custom italicized to complement the Ingersoll Rand symbol.

Never abbreviate Ingersoll Rand (example “IR“ ). Also, please note that while the hyphen has been removed from our communicative name, Ingersoll Rand, the company's full legal name is Ingersoll-Rand Company, and must be used as such in all legal documents and on copyright lines (hyphen included).

In any documents related to Ingersoll Rand's financial performance, or on corporate-level legal documents or copyright lines, use the full legal name of the corporation, Ingersoll-Rand plc.

Todd Rockey Design 280 Main Street, Little Falls New Jersey

Ingersoll Rand Symbol Ingersoll Rand Logotype

Registered Trademark Symbol

Appears everywhere except on signage applications.

The corporate signature is the Company's logo. It is the simplest and most direct expression of the company’s message, and therefore is applied to all corporate communications materials, including annual reports, corporate advertising, online applications, investor communications, HR, and recruitment programs.

The Ingersoll Rand signature evokes the notion of progress and drive through its forward movement and uniform rhythm.

The alignment and shared momentum of the symbol and logotype, along with consistent application of “Ingersoll Rand red,” supports the notion of collaboration. The subtle distinctiveness among letterforms speaks to both authenticity and imagination.

Corporate Signature

Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.



Corporate Signature and Tagline

Recommended Tagline Usage All Ingersoll Rand corporate brand communications material, such as annual reports, corporate advertising, websites, investor communications, HR, recruitment, and corporate PowerPoint presentations should include the tagline.

Trademark Never show the Ingersoll Rand corporate signature and tagline without the trademark symbol.

Never abbreviate Ingersoll Rand (example “IR“ ). Also, please note that while the hyphen has been removed from our communicative name, Ingersoll Rand, the company's full legal name is Ingersoll-Rand Company, and must be used as such in all legal documents and on copyright lines (hyphen included).

In any documents related to Ingersoll Rand's financial performance, or on corporate-level legal documents or copyright lines, use the full legal name of the corporation, Ingersoll-Rand plc.


Ingersoll Rand Corporate Tagline

Trademark

The registered trademark symbol (®) is never usedwhen the tagline in present. The trademark (™)must be present at all times.


This is the lockup of the Ingersoll Rand corporate signature with the Ingersoll Rand tagline. This unit is comprised of the symbol, the Ingersoll Rand word mark, and the Ingersoll Rand tagline. The size relationship shown here must be maintained in all its applications. These elements, the size ratio of each element to one another, and their position in relation to one another should never be altered, resized, redrawn or modified in any way.


I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D STodd Rockey Design 280 Main Street, Little Falls New Jersey

Corporate Signature LockupsStandard Corporate SignatureThis is the preferred version of the corporate signature. Use the signature on all Ingersoll Rand corporate communications, including annual reports, corporate advertising, websites, investor communications, HR, and recruitment materials.

Preferred Stacked SignatureThese versions of the signature should only be used when an application does not allow adequate space or scale for the standard (horizontal) signature.

Note: Never use corporate tagline with preferred stacked signature.

Standard Corporate Signature Standard Corporate Signature with Tagline

Preferred Stacked Signature

Alternate Stacked SignatureThis version of the signature should only be used when an application does not allow adequate space or scale for the preferred stacked signature.

Note: Never use corporate tagline with alternate stacked signature.

Alternate Stacked Signature




Pantone 485 Red and Pantone Cool Gray 11 Pantone 485 Red

Pantone Cool Gray 11Pantone 485 Red

Pantone Cool Gray 11

Black

Black

Xx

Shown above are acceptable color treatments for positive reproduction of Ingersoll Rand signatures. The primary color palette, shown at right, must be applied to the signature whenever possible.

Signature Color Application: Positive Reproduction

Corporate Signature

Corporate Signature with Tagline

Pantone 485 Pantone Cool Gray 11 Black



Pantone 485

Pantone 485

Pantone Cool Gray 3

Pantone Cool Gray 3

Pantone Cool Gray 3

Pantone Cool Gray 3

Pantone Cool Gray 9

Pantone Cool Gray 9

Reverse Knockout and fill Pantone 485 Red Overprint Black

Overprint BlackSymbol and Logotype: Knockout and fillPantone 485 RedTagline: Overprint Cool Gray 11

Reverse

Reverse

Reverse

Xx

Corporate Signature


Shown above are acceptable color treatments for reverse and overprint reproduction of Ingersoll Rand signatures. The primary color palette, shown at right, must be applied to the signature whenever possible.

Signature Color Application: Reverse, Fill, and Overprint Reproduction

Black White

Pantone 485 Pantone Cool Gray 9 Pantone Cool Gray 3

Pantone Cool Gray 11



Black

Black Black Black

Knockout and fill Cool Gray 3

Knockout and fill Cool Gray 3

Reverse

Reverse

Knockout and fill Pantone 485 Red

Symbol and Logotype: Knockout and fill Pantone 485 RedTagline: Knockout and fill Cool Gray 9

Black Black

Corporate Signature


Shown above are acceptable color treatments for reverse and overprint reproduction of Ingersoll Rand signatures. The primary color palette, shown at right, must be applied to the signature whenever possible.

Signature Color Application: Reverse, Fill, and Overprint Reproduction (continued)

Pantone 485 Pantone Cool Gray 9 Pantone Cool Gray 3

Black White



Color Applications: Visual Contrast and Legibility


Thermo King Blue

Club Car Gold

Ingersoll Rand Color Palette

Trane Red

Ingersoll Rand Red

Ingersoll Rand Gray

+ 20% Black+ 40% Black 25% Tint50% Tint

Avoid using lighter tints for Ingersoll Rand Red.

(use Ingersoll Rand Gray)

Lighter TintsDarker Shades

When placing the Ingersoll Rand signature on a color, the value of the background determines whether the signature is knocked out to white or overprinted in black. The above matrix illustrates acceptable signature application based on adequate contrast and legibility.



19mm

32mm 25mm

12mm

Signature Minimum Sizing

Minimum Sizing for Standard (horizontal) Signatures

Minimum reproduction sizes are provided to help maintain signature integrity and legibility. Reproducing signatures at sizes smaller than those recommended above is not acceptable.

Minimum Sizing for Stacked Signatures


Corporate Stacked Signature Alternate Stacked Signature

Corporate Signature, No Tagline



X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Signature Clear Space

Clear space specifications are provided to help maintain signature integrity and presence when placed in proximity to competing visual elements. Positioning text, graphic elements, or other logos within the recommended clear space is not acceptable (i.e. placing the logo within a sentence or phrase instead of just the name Ingersoll Rand).

Clear Space for Standard (horizontal) Signatures

Clear Space for Stacked Signatures

= X



Signature Don‘ts


Don’t use the symbolby itself

Don’t use the Ingersoll Randlogotype by itself

Don’t lock up segment, strategic business unit, or product names with the signature

Don’t use unapproved taglines, including those of strategic business units

Don’t hyphenate Ingersoll Rand in the logotype or in body text

For over a century, Ingersoll-Rand has...

Don’t use the symbol as part of a product or department name in any form, including as a logo or in body text

Access

For many customers, IR Access has...

Xx

The above “signature don’ts” are provided to helpprevent common signature usage violations.



Signature Don‘ts (continued)

The above “signature don’ts” are provided to help prevent common signature usage violations.


Don’t rotate the signature

Don’t apply a gradation tothe signature

Don’t change the color of anyparts of the signature

Don’t change the colorof the signature

Don’t re-typeset the logotype

Don’t rearrange the tagline

Don’t change the sizeof the tagline

Don’t change the positionof the tagline

Don’t condense the signature Don’t stretch the signature

Don’t center the symbolover the logotype

Don’t change the arrangement of thestacked signature

Don’t rotate the signature

Don’t change the proportion andarrangement of the signature

Don’t warp or distortthe signature

Don’t enclose the signature within a shape



Signature Don‘ts (continued)

The above “signature don’ts” are provided to help prevent common signature usage violations.

Note: When the Ingersoll Rand signature is used as the endorsement (secondary identifier) on strategic brand collateral, it will appear knocked-out (k/o) of the cover image. The image area behind the signature should be dark enough and less complex to allow for maximum legibility. See Section 3 Extended Visual System for application examples.


Don’t create unapproved color combinations that may compromise signature legibility Don’t place the signature on top of distracting patterns or blends

Don’t place the signature on top of distracting photographic textures

Don’t render the signature in 3-DDon’t lock up strategic brands with the signature

Don’t apply a drop shadowDon’t lock up strategic brands with the signature

Xx

Contacts

Questions About Standards Application and Strategy

Guidelines Help Desk [email protected]

Access Brand Information, Standards Documentation, and Graphic Assets

Ingersoll Rand Brand Center http://company.ingersollrand.com/ircorp/brandcenter.html

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