section 7 accommodation
DESCRIPTION
Acomodacion teoríaTRANSCRIPT
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Communication Accommodation TheoryBy: Howard Giles
Introduction CAT explains the adjustments in speech, vocal patterns, and gestures that
people make to accommodate others. Focused primarily on accommodations made when conversing with members
of culturally diverse groups. Accommodation = adjusting, modifying or regulating behavior in response to
others. Reasons for accommodating:
o wanting to elicit approval,o maintain a positive social identity, oro achieve communicative efficiency
An application of Social Identity Theory1. Social identity (and self-esteem) come in part from group memberships.2. That sense of identity is enhanced through comparison to out-groups.3. Individuals tend to see their group(s) as relatively better than other groups.4. How we perceive the speech and behaviors of another person will contribute
to the evaluation process.5. Language and behaviors impart information about social status and group
belonging.
Ways to Adapt Convergence Divergence Overaccommodation
CritiqueStrengths CAT has been applied to a variety of communication contexts. Simple; easy to understand
Criticisms Perhaps conversations are typically too complex to be reduced to a
dichotomy of convergence versus divergence. (Couldnt people engage inboth processes during an interaction?)