section 7 accommodation

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Communication Accommodation Theory By: Howard Giles Introduction CAT explains the adjustments in speech, vocal patterns, and gestures that people make to accommodate others. Focused primarily on accommodations made when conversing with members of culturally diverse groups. Accommodation = adjusting, modifying or regulating behavior in response to others. Reasons for accommodating: o wanting to elicit approval, o maintain a positive social identity, or o achieve communicative efficiency An application of Social Identity Theory 1. Social identity (and self-esteem) come in part from group memberships. 2. That sense of identity is enhanced through comparison to out-groups. 3. Individuals tend to see their group(s) as “relatively better than” other groups. 4. How we perceive the speech and behaviors of another person will contribute to the evaluation process. 5. Language and behaviors impart information about social status and group belonging. Ways to Adapt Convergence Divergence Overaccommodation Critique Strengths CAT has been applied to a variety of communication contexts. Simple; easy to understand Criticisms Perhaps conversations are typically too complex to be reduced to a dichotomy of convergence versus divergence. (Couldn’t people engage in both processes during an interaction?)

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  • Communication Accommodation TheoryBy: Howard Giles

    Introduction CAT explains the adjustments in speech, vocal patterns, and gestures that

    people make to accommodate others. Focused primarily on accommodations made when conversing with members

    of culturally diverse groups. Accommodation = adjusting, modifying or regulating behavior in response to

    others. Reasons for accommodating:

    o wanting to elicit approval,o maintain a positive social identity, oro achieve communicative efficiency

    An application of Social Identity Theory1. Social identity (and self-esteem) come in part from group memberships.2. That sense of identity is enhanced through comparison to out-groups.3. Individuals tend to see their group(s) as relatively better than other groups.4. How we perceive the speech and behaviors of another person will contribute

    to the evaluation process.5. Language and behaviors impart information about social status and group

    belonging.

    Ways to Adapt Convergence Divergence Overaccommodation

    CritiqueStrengths CAT has been applied to a variety of communication contexts. Simple; easy to understand

    Criticisms Perhaps conversations are typically too complex to be reduced to a

    dichotomy of convergence versus divergence. (Couldnt people engage inboth processes during an interaction?)