section two playstation fiesta bowl · entirety including the trademark and registration insignias....

S E C T I O N T W O

PLAYSTATION® FIESTA BOWL

Fiesta Bowl Brand Guide

COLLEGE FOOTBALL PLAYOFF SEMIFINALLOGOMARK INCLUSION

Fiesta Bowl Brand Guide 16Section 2

O U R M I S S I O NThe Fiesta Bowl strives to create a positive economic impact for Arizona and focus on the community while having fun.

O U R V I S I O NThe Fiesta Bowl’s vision is to be a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans.

BRAND VISION


PlayStation® Fiesta Bowl

TA G L I N E P R I M A R Y

DEDICATED TO SERVING THE COMMUNITY, FUELED BY THE SPIRIT OF COMPETITION.

TA G L I N E S E C O N D A R Y

MORE THAN JUST A GAME.

Fiesta Bowl Brand Guide 17PlayStation® Fiesta BowlSection 2

The PlayStation® Fiesta Bowl is a badge with a wordmark for “PlayStation® Fiesta Bowl” with a stylized mountain range with a cactus.

The logo mark must be used in its entirety including the trademark and registration insignias. The PlayStation® Fiesta Bowl name is permitted in linear form provided the entire official logo is present in its entirety elsewhere on the item.

BRAND MARKS


P R I M A R Y L O G O

C F P S E M I F I N A L P R I M A R Y D U A L S I G N AT U R E

Primary Logo Primary Logo Reverse

CFP Semifinal Primary Dual Signature Logo CFP Semifinal Primary Dual Signature Logo Reverse


S I Z EFor the main PlayStation® Fiesta Bowl logo, recommended minimum size as follows: .75”wide for print and 50 pixels wide for web and digital.

For the main CFP Semifinal lockup logo, recommended minimum size as follows: 1.5”wide for print and 100 pixels wide for web and digital.

S PA C ERecommended spacing as follows:Approximately the size of the “B” in Fiesta Bowl.

SIZE AND SPACING


.75”1.5”

P R I M A R Y L O G O C F P S E M I F I N A L P R I M A R YD U A L S I G N AT U R E


ACCEPTABLEUSAGE FOR PRIMARY LOGO



Primary Logo Black/White Logo Primary Logo One Color FOR MERCHANDISE ONLY

The PlayStation® Fiesta Bowl is a badge with a wordmark for “PlayStation® Fiesta Bowl” with a stylized mountain range with a cactus that contains a white stroke.

The PlayStation® Fiesta Bowl primary logo should be utilized for application on white and black backgrounds.

It is also available for use on solid backgrounds. It it preferred to utilize the following solid colors: gray, orange, yellow, red, blue, and black.

The logo is not allowed to be placed on a busy or pattern background.


ACCEPTABLEUSAGE FOR CFP DUALLOCKUP



CFP Semifinal Dual Signature CFP Semifinal Dual Signature Black/White CFP Semifinal Dual Signature One Color FOR MERCHANDISE ONLY

CFP Semifinal Horizontal Lockup

CFP Semifinal Vertical Lockup

CFP Semifinal Horizontal Lockup Black/White

CFP Semifinal Vertical Lockup Black/White

C F P S E M I F I N A L D U A L S I G N AT U R EThis is the primary mark for the College Football Playoff Semifinal at the PlayStation® Fiesta Bowl. It consists of a lockup of the PlayStation Fiesta Bowl Primary Logo and CFP Full Color Singular Vertical Signaturewith a line in between.

C F P S E M I F I N A L L O C K U P SThese are for secondary usage, only when the Dual signature will not work.


LINEAR MARK


The full PlayStation® Fiesta Bowl name is permitted in linear form provided the entire official logo is present in its entirety elsewhere on the item.

When utilizing a full linear version of PlayStation® Fiesta Bowl, please use the following guidelines.

• “PlayStation®” must be written in Avenir Roman and “Fiesta Bowl” in Avenir Heavy.

• If a partner or vendor cannot use the required font due to cost, the following free alternative is available from Google Fonts: Nunito Light for “PlayStation®” and Nunito Semibold for “Fiesta Bowl”

• Please note that the “P” and “S” in PlayStation are meant to be capitalized and the register mark must be included.

• The linear version is meant for horizontal use only. DO NOT stack, line break or separate the words.

• For approval of use of the linear versions of the logo and/or questions, please contact [email protected].


College Football Playoff Semifinal at the PlayStation® Fiesta Bowl


INCORRECTUSAGE


Do not alter the colors of the logo. Do not add a gradient to the logo.

Do not remove or add elements to the logo.

Do not move elements of the logo.

Do not change the color or modify the size of the outline stroke of the logo.

Do remove the registration marks on the logo.

Do not resize elements of the logo.

Do not stretch, condense or slant the logo.

Do not crop the logo.

Do not place the logo on busy backgrounds.

Do not modify elements of the wordmark.

Do not change the logo to an unapproved color.

Do not modify the logo to grayscale.


INCORRECTPLAYSTATIONUSAGE


Do not use the PlayStation Family lockup.

Do not use the PlayStation Family logo.

Do not use the PlayStation Signatures.

Do not use the PlayStation Taglines.

Do not use the PlayStation Family mark.

Do not use the PlayStation Family lockup.

“PlayStation” and the “PlayStation Family Mark” are registered trademarks of Sony Interactive Entertainment Inc.

The solo use of the “PlayStation” name, Family Mark, Family Logo, Signatures, Services, Taglines and any marks in the Sony Interactive Entertainment Inc. are not permitted.


COLORPALETTE


PMS 186 CCMYK: 2,100, 85, 6HEX: C8102ERGB: 200, 16, 46

Red Dark Red Orange

Red, dark red, orange, yellow, light blue, blue and white are designated PlayStation® Fiesta Bowl brand-specific colors and should always be used in your project.

For instances of CFP inclusion, gold and black are also a part of the brand color palette.

The Pantone Matching System (PMS) is the universal reference for selecting and specifying matching and controlling ink colors. It is recommended that samples be requested for every print job to ensure that the PMS colors are accurate. Slight adjustments may be required depending upon the material being produced.

Madeira:1485Marathon: 1050Robinson Anton: 5566

Threads

PMS 187 CCMYK: 23, 100, 88, 24HEX: 9C1A28RGB: 156, 26, 40

Madeira: 1974Marathon: 1158Robinson Anton: 2255

Threads

PMS 165 CCMYK: 0, 70, 100, 0HEX: FF671FRGB: 255 103 31

Madeira: 1598Marathon: 1045Robinson Anton:5518

Threads

PMS 285 CCMYK: 70, 30, 0, 0HEX: 0072CERGB:0, 120, 200

Light Blue Blue


Threads

PMS 287 CCMYK: 100, 80, 0, 0HEX: 003087RGB: 0, 55, 145


Threads

Threads

PMS 109 CCMYK: 0, 9, 100, 0HEX: FFD100RGB: 255, 209, 0

Yellow


Threads

PMS 1245 CCMYK: 21, 42, 100, 2HEX: C9920ERGB: 201, 146, 14

CFP Gold CFP Black


Threads

PMS BLACKCMYK: 30, 20, 20, 100HEX: 000000RGB: 0, 0, 0

Madeira:1000Marathon: 1180Robinson Anton: 5596

Threads

WhiteCMYK: 0,0,0,0HEX: FFFFFFRGB: 255, 255, 255

CFP White

Madeira: WhiteMarathon: WhiteRobinson Anton: White


TYPOGRAPHY


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890




H E A D L I N E - R I G I D S Q U A R E B O L D

B O D Y C O P Y - A V E N I R R O M A N

S U B H E A D - A V E N I R B L A C K

S T R A P L I N E - R I G I D S Q U A R E L I G H T

If a partner or vendor cannot use the required font due to cost, the following free alternative is available from Google Fonts:

In place of Avenir:Nunito Light for body copyNunito Semibold for subhead

In place of Rigid:Russo

Fiesta Bowl Brand Guide 26PlayStation® Fiesta Bowl

Use of PlayStation® Fiesta Bowl trademarks must be consistent with the graphic identity standards. Consistent use is important for the legal protection of the marks and to promote a consistent brand message.

• There are no alterations allowed to color or style of full-color logo.

• Full color print and Threads linear use allows no change to font.

• Actual PMS colors must be used when reproducing the logo.

• Variations including a dot/halftone bleed will not be accepted.

• No portion of the Fiesta Bowl logo colors are to be replaced by any other colors including school colors.

• No changes to the Fiesta Bowl in type font or color are permitted.

• Only use official CFP Playoff Semifinal PlayStation® Fiesta Bowl marks during CFP Playoff Semifinal years

• Stadium or venue name is not permitted for use on product, use instead “Glendale, Arizona or Glendale”

• When listing opponents within a design, the format will be“Visitor vs. Home” team.

• No changes or modifications to the CFP Playoff Semifinal + Playstation® Fiesta Bowl mark spacing

• The use of the word or logo mark for “PlayStation®” alone is never permitted

TRADEMARKUSAGE


Section 2

Download Logos HereContact Fiesta Bowl creative department [email protected] for more information.

https://www.dropbox.com/sh/dalg4sj4oosgf85/AADmXuJrEWl--eRt0dgmQFrRa?dl=0

section two playstation fiesta bowl · entirety including the trademark and registration insignias....

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