Security and defenSe arabia Your Ultimate Arabic Language Source for Security and Defense News

Affiliated with

SDArabia.com and Security and Defense Arabia magazine are both daily online and quarterly printed publication

that addresses international security and defense issues with a special focus on the Arab world.

SDArabia is affiliated with the leading international military publication Defense News, and is the only Arab publication authorized to carry Defense News articles.

SDArabia features the latest news on Homeland Security, Defense Technologies, Military Procurement, Cyber Security and Civil Defense. SDArabia also provides the latest insights and up-to-date analysis on Middle East Security, Regional and International Defense Programs, Technological Developments, and Defense Conferences and Exhibitions. SDArabia team of professional journalists and editors has a special direct relationship with the defense officials and executives as well as government entities. Our news targets more than 300 million native Arab readers spread all over the

- International and Regional Security and Defense Issues- Military Procurement- Exhibitions and Conferences- Developments in all Defense Services: Air, Naval, Land, Cyber and Space- Latest Defense Technologies- Defense Strategies

- Arab Government Officials - Security and Military Officials and Personnel- Defense Industry Executives- Scholars and Analysts

Subjects We Cover

Our Audienceworld. The Arab audience trusts our news to remain up-to-date and credible. SDArabia affiliation with Defense News enables it to grant the Arab speakers access to the high quality news coverage by the professional journalists and reporters of an internationally acclaimed English news publicationWhile our news are accessible by every Arab speaker worldwide, however we have a strong audience made up of International Defense Executives, Security and Defense Officials, Consultants, Researchers, Scholars and Entrepreneurs. English news section to remain updated and well informed as well.

SDARABIAOVERVIEW

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Companies have been using our free and open access platforms to reach out to the Arab world, and to target decision makers in the MENA region, as we provide unlimited impression volume, unlimited clicks, click-through rate (CTR) and User

engagement/web traffic on landing pages.SDArabia can offer advertisers and defense partners a variety of services such as:

Focused editorial campaigns consisting of a series of independent objective articles.

Full digital and printed campaigns through our digital news medium and printed magazine.

Tailor-made campaign targeting trade shows and conferences.

Sponsorship of our E-Newsletter which reaches a database of 20000 subscribers.

Professional Arabic translation for technical data, brochures and press releases.

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SDARABIA SERVICES

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SDArabia targets tens of millions of native Arabic speakers worldwide, especially security and military personnel as well as government officials, defense industry executives, academics, experts and ordinary people. Majority of our readers are in the Arabian Gulf, North Africa, the Levant and other countries that host Arabic-speaking communities.

Demographics: Age

93.32% Male

Demographics: GenderSDARABIAWEBSITE

STATS AND ANALYTICS

DECEMBER 2017

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Target Audience & Geography

Dec, 2017

Dec 1 - Dec 31, 2017

Dec 1 - Dec 31, 2017

Dec 1 - Dec 31, 2017

Geo: Language

Device Category

Geo: Location

The language settings in your users’ browsers.

Apple iPhone: 29.75% | Apple iPad: 3.00% | Samsung Galaxy S7 Edge: 1.65%

Arabic

Mobile

KSA

Lebanon

Egypt

UAE

Algeria

29.76%

30.71%

English-us

Desktop

French

Tablet

English-gb

45.87%

64.69%

31.27%

4.20%

21.01%

3.39%

5.11%

6.62%

4.60%

4.11%

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Dec 1 - Dec 31, 2017Audience Overview

Sessions Returning Visitor New Visitor126,576

24.97%

38,969

New Sessions

Users25%

75%

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Sessions By Month

Jan 2017

Apr 2017

Jul 2017

Oct 2017

Feb 2017

May 2017

Aug 2017

Nov 2017

Mar 2017

Jun 2017

Sep 2017

Dec 2017

129,194

113,566

129,894

142,375

108,950

189,486

116,981

116,126

122,756

146,889

105,090

126,576

Mar

Sep

Dec

Apr

May

JunFeb

Aug

Nov

129,

194

129,

894

142,

375

108,

950

116,

981

116,

126

122,

756

105,

090

126,

576

113,

566

189,

486

146,

889

Jan

Jul

Oct

SDARABIASOCIAL MEDIA

STATS AND ANALYTICS

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Social: 35,504 SessionOrganic Search: 57,792 SessionDirect: 30,674 SessionReferral: 2,605 Session

SocialOrganic SearchDirectReferral

Social: 28.05%Organic Search: 45.66%Direct: 24.23%Referral: 2.06%

SOCIAL MEDIA TRAFFIC TO

SDARABIA.COM

TRAFFIC FROM SOCIAL MEDIA TO SDARABIA

Top Channels

Twitter 73.97%Facebook 25.75%

Dec 1 - Dec 31, 2017

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Dec 1 - Dec 31, 2017

www.twitter.com/SDArabia

Total Followers: 13.9K

Tweets earned 22.0K impressions over this 28 day period

LINK CLICKS17.2KRETWEETS1.0KLIKES1.4K

ENGAGEMENT RATE4.9%

Dec 2017 SUMMARYTweets: 202Profile visits: 77.7KNew followers: 86

Mentions: 190Tweet Impressions: 723K

TWITTER STATS

Followers AgeAge category % of audience13 to 17 < 1%18 to 24 10%25 to 34 69%35 to 44 17%45 to 54 2%55 to 64 < 1%over 65 < 1%

CountryCountry name % of audienceSaudi Arabia 78%UAE 4%Kuwait 3%Egypt 2%United States 2%Yemen 1%Lebanon 1%Oman 1%Bahrain < 1%Turkey < 1%

InterestsInterest name % of audienceBusiness and news 96%Books news and general info

94%

Politics and current events

92%

Business news and gen-eral info

91%

Movie news and general info

89%

Technology 85%Politics 78%Government resources 78%Comedy (Movies and television)

75%

Sports news 60%

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Dec 1 - Dec 31, 2017

www.facebook.com/SDArabia

WOMEN

Total Page Likes: 38K

7%

93%

MEN

Arabic 12,098French 4,338English (US) 1,863English (UK) 460

FANS/LOCATION ReACh/LOCATION

GeNDeR & AGe INFORMATION

MOST COMMON DeVICe: MOBILe 57%

LANGUAGe

FACEBOOK STATS

Country FansEgypt 9,880Algeria 8,184Libya 4,362Morocco 4,201Iraq 4,213Tunisia 2,197Yemen 1,278KSA 814Jordan 787Lebanon 605

Country People ReachedEgypt 4,232Algeria 3,115Morocco 2,112KSA 526Iraq 1,531Tunisia 1,644Libya 1,236Lebanon 548Syria 1,323Jordan 485

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DIGITALADVERTISING

RATES

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home Page

Size

Leaderboard Header

Medium Rectangle Right Column

Medium Rectangle Left Column

Full Banner Center Column

Leaderboard Footer

Medium Rectangle Footer

$4,600

$4,000

$3,000

$2,000

$1,000

$1,000

728x90 px

728x90 px

300x250 px

300x250 px

300x250 px

468x60 px

Price/month

Price/month

Article Page

Size

Full Banner Above Article

Full Banner Below Article

$2,000

$1,000

468x60 px

468x60 px

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home Page Article Page

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MAGAZINEADVERTISING

RATES

Back CoverInside Front CoverInside Back CoverFull PageFull Spread1/2 horizontal1/4 horizontal

21.6 x 27.94 cm21.6 x 27.94 cm21.6 x 27.94 cm21.6 x 27.94 cm43.2 x 27.94 cm16.5 x 11.8 cm

6 x 11.8 cm

$8,000$7,500$7,100$5,430$9,000$3,500$1,360

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Magazine Ad Rates

SizeDescription

Specs: Format: PDF, Tiff, JPG.bleed: 0.3cmColor: CMYK

Price

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EDITORIAL PLAN 2017 - 2018

Security and defenSe arabia iS a quarterly magazine

First Issue for 2018: 1st March, 2018

Issue editorial features:

Trade Shows to be Covered:

1- Security Safety and Fire Protection in the Arab World (An Expanded Homeland Security Perspective)2- Armored Cars Requirements in the Middle East: International Companies Versus Growing Local Industry.3- Search and Rescue Requirements for Effective Crisis Management Authorities in Arab Gulf Countries 4- Artificial Intelligence/Virtual Reality: Challenges and Risks of the Integration Process in the Middle East5- Transforming the Cyber Battlefield: Report on the U.S Army’s plan to deploy “cyber soldier” to the battlefields. 6- GCC Naval Forces: Needs and Requirements

- ISNR - Abu Dhabi- Dimdex - Qatar

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EDITORIAL PLAN 2018

Security and defenSe arabia iS a quarterly magazine

Second Issue for 2018: 1st May, 2018

Issue editorial features:

Trade Shows to be Covered:

1- Counter Terrorism Issues in the Middle East region: Challenges of Fighting the Non-State Actors and Training and Equipping Foreign Forces.2- Improving the Battlefield Performance of Special Forces Operators against Emerging Irregular Threats 3- Land and air land defense/homeland security issues and Future Challenges.4- Helicopter Operations in Severe Conditions: Tilt rotor Military Aircraft with Both Vertical Takeoff and Landing (VTOL).5- Soldier Modernization for Special Operations Forces: Improving Warfighter Resilience

- Sofex - Jordan- eurosatory - Paris- Farnborough - UK

Third Issue for 2018: 1st October, 2018

Issue editorial features:

Trade Shows to be Covered:

1- The GCC Air Power: Needs, Challenges and Potential Joint Programs. 2- Evolving Role of Unmanned Aerial Vehicles and Rotary Aircrafts in Combating Terrorism3- Achieving Agility, Flexibility and Persistence with Tactical C4ISR for Military Forces4- Potential Future Naval Challenges faced by Arab Navies 5- Role of Modern Armored Vehicles in Counter Insurgency Operations

- AUSA - Washington DC- euronaval - Paris- Bahrain International Air Show (BIAS) - Bahrain- eDeX - Egypt

Gulf Region | International | North Africa | Levant Region

• Government Officials• MODs• MOIs• Army Commanders• Chief Commanders• Chiefs of Staff• Seniors in the Defense Industy

• Airforce Commanders• Naval Commanders• Army Academies• Embassies• Army Procurement• R & D Directors• Research Centers

Circulation Analysis

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Saudi ArabiaUAeLebanonJordanIraqSyriaKuwait

BahrainOmanYemenegypt

Libya

Algeria

SudanTunisiaMorocco

12001150

1120125

11630

160

12080

30430

160

30

8030

139

Total Print magazines5,000

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MAGAZINE CIRCuLATION

STATSGulf Region | International | North Africa | Levant Region

• Government Officials• MODs• MOIs• Army Commanders• Chief Commanders• Chiefs of Staff• Seniors in the Defense Industy

• Airforce Commanders• Naval Commanders• Army Academies• Embassies• Army Procurement• R & D Directors• Research Centers

Circulation Analysis

Estral BLDG. 7th floor, Hamra, Beirut - LebanonSECuRITY AND DEFENSE ARABIA

Tel: +961 1 751 811Fax : +961 1 751 810info@sdarabia.comwww.sdarabia.com