see more. do more. · 2019-04-30 · * euromonitor, eyewear 2019 edition; essilor international sa...
TRANSCRIPT
SEE MORE. DO MORE.
TRADE MARKETING LOOK BOOK
SEE MORE. DO MORE. POINT-OF-SALE PACK
Patient reminder cards
Brand A1 poster
Offer A1 poster
Brand A2 poster
Offer A2 poster
Brand A4 showcard Cube Window stickers
Offer A4 showcard Offer recall leaflets
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
VISUALS AVAILABLE
Confidential
ALL VISUALS ARE AVAILABLE ON THE MEDIA PLACE
VISUALS AVAILABLE
Confidential
ALL VISUALS ARE AVAILABLE ON THE MEDIA PLACE
SEE MORE. DO MORE. - Essilor #1 claim
Visual - Any key visualHeadline - See More. Do More.Sign off - Essilor #1 claim
AVAILABLE KEY VISUALS
*Eur
omon
itor,
2017
dat
a; re
tail
valu
e am
ongs
t spe
ctac
le le
nses
cat
egor
y, br
ands
repr
esen
ting
prog
ress
ive
lens
es. ©
Essi
lor I
nter
natio
nal –
Nov
embe
r 201
8 –
Essi
lor®
and
. Var
ilux®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
Fram
e: O
liver
Peo
ples
.SEE SHARPER.GO FURTHER.
Essi
lor®
and
Criz
al®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
*onl
y 4/
10 g
ener
ic c
oatin
g w
eare
rs -
Sour
ce: B
ased
on
Bran
d tr
acki
ng –
MSW
– 19
cou
ntrie
s –2
015
& 20
16 –
27.6
96 e
ye g
lass
wea
rers
, 1.0
46 C
rizal
wea
rers
.SEE CLEARER.LOOK SMARTER.
CRYSTAL CLEAR CHOICEFOR OPTIMAL CLARITY9/10 Crizal® wearers are very satisfied*
Essi
lor®
and
Eye
zen®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
* Co
mpa
red
with
regu
lar s
ingl
e vi
sion
lens
es -
Eyez
en™
lens
es w
ith b
oost
in-L
ife W
eare
rs Te
st -
3rd
inde
pend
ent p
arty
- FR
ANCE
- 20
15 (n
=76)
SEE BETTER.PLAY HARDER.
RELAX YOUR EYES FROM SCREENS9/10 wearers feel less visual fatigue*
Brand specific visual and message
Visual - Key visuals available for Varilux, Crizal and EyezenHeadline - Brand specific message aligned to visualSign off - Brand specific claim
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE. DO MORE.
Multi-image options
Visual - Combination of any key visualsHeadline - See More. Do More.Sign off - Essilor #1 claim
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
Essi
lor®
and
Criz
al®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
*onl
y 4/
10 g
ener
ic c
oatin
g w
eare
rs -
Sour
ce: B
ased
on
Bran
d tr
acki
ng –
MSW
– 19
cou
ntrie
s –2
015
& 20
16 –
27.6
96 e
ye g
lass
wea
rers
, 1.0
46 C
rizal
wea
rers
.
SEE MORE.DO MORE.CRYSTAL CLEAR CHOICEFOR OPTIMAL CLARITY9/10 Crizal® wearers are very satisfied*
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE. DO MORE.
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
Press advertising examples
Visual - All key visuals availableHeadline - See More. Do More. or brand specific if requiredSign off - Essilor #1 claim or brand claim if requiredPromotional offer / Co-branding - Promotional messaging and co-branding information must be contained in the designated area
Point-of-sale
For posters with promotional wording or personalised to your practice please contact your Trade Marketing consultant.
Billboard advertising
Bus stop advertising
Contravision / window vinyls
Various options available, please contact your trade marketing executive.
Door drops
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
Essi
lor®
and
Criz
al®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
*onl
y 4/
10 g
ener
ic c
oatin
g w
eare
rs -
Sour
ce: B
ased
on
Bran
d tr
acki
ng –
MSW
– 19
cou
ntrie
s –2
015
& 20
16 –
27.6
96 e
ye g
lass
wea
rers
, 1.0
46 C
rizal
wea
rers
.
SEE MORE.DO MORE.CRYSTAL CLEAR CHOICEFOR OPTIMAL CLARITY9/10 Crizal® wearers are very satisfied*
Essi
lor®
and
Eye
zen®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
* Co
mpa
red
with
regu
lar s
ingl
e vi
sion
lens
es -
Eyez
en™
lens
es w
ith b
oost
in-L
ife W
eare
rs Te
st -
3rd
inde
pend
ent p
arty
- FR
ANCE
- 20
15 (n
=76)SEE BETTER.
PLAY HARDER.
RELAX YOUR EYES FROM SCREENS9/10 wearers feel less visual fatigue*
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
PROMOTIONAL OFFER / CO-BRANDING GOES HERE
* Eu
rom
onito
r, Ey
ewea
r 201
9 ed
ition
; Ess
ilor I
nter
natio
nal S
A Co
mpa
ny; R
etai
l val
ue s
ales
at R
SP.
SEE MORE.DO MORE.
Visual - All key visuals availableHeadline - See More. Do More. or brand specific if requiredSign off - Essilor #1 claim or brand claim if requiredPromotional offer / Co-branding - Promotional messaging and co-branding information must be contained in the designated area
SEE SHARPER.GO FURTHER.
EFFORTLESS SHARP VISION AT ANY DISTANCE
One lens for all distances, tailored to your needs.
A single lens can combine up to 30 patents.
Recommended with Crizal for enhanced clarity.
*Eur
omon
itor,
2017
dat
a; re
tail
valu
e am
ongs
t spe
ctac
le le
nses
cat
egor
y, br
ands
repr
esen
ting
prog
ress
ive
lens
es. ©
Essi
lor I
nter
natio
nal –
Nov
embe
r 201
8 –
Essi
lor®
and
Var
ilux®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
Fram
e: O
liver
Peo
ples
.
PROGRESSIVE LENSBRAND WORLDWIDE*
SEE SHARPER.GO FURTHER.
Progressive lenses for effortless sharp vision at any distance
Transitions Light Intelligent LensesAutomatically adapt to changing light conditions
Lens treatment that shields from reflections, scratches and dirt for optimal clarity of vision while protecting from harmful UV and blue-violet light
A S K Y O U R O P T I C I A N W H I C H C O M B I N AT I O N I S B E S T F O R Y O U
Ess
ilor®
and
Var
ilux®
and
Criz
al®
are
trad
emar
ks o
f Ess
ilor I
nter
natio
nal.
Practice leaflets
Social media with offer
Available in various sizes.Copy supplied separately.
Designs available for Facebook, Twitter and Instagram
Social media - paid versions
Available in various sizes.Copy supplied separately.
Designs available for Facebook, Twitter and Instagram
Facebook carousel
Text goes here
SEE MORE.DO MORE.
Website banners
DISCOVER VARILUX® LENSES
SEE SHARPER.GO FURTHER.
DISCOVER EYEZEN® LENSES
SEE BETTER.PLAY HARDER.
Your website here
Available in various sizes.Personalised versions available on request.
DISCOVER VARILUX® LENSES
SEE SHARPER. GO FURTHER.
DISCOVER VARILUX® LENSES
SEE SHARPER.GO FURTHER.
DISCOVER EYEZEN® LENSES
SEE BETTER. PLAY HARDER.
CLAIRE LYONTelephone: 01454 423 410Mobile: 07980 774 051Email: [email protected]
ETHAN PARRYTelephone: 01454 423 376Mobile: 07583 092 317Email: [email protected]
SARAH VENNTelephone: 01454 423 281Email: [email protected]
Donegal
Leitrim
Sligo
Waterford
Laois
Tipperary
Cork
Limerick
Kerry
Clare
Galway
Mayo Roscommon
Sligo
Offaly
Longford
Westmeath
Louth
Monaghan
Dublin
Wicklow
Carlow
Meath
Wexford
Kildare
Kilkenny
Cavan
BT
BSSW
ENW
EC
LE
DE
LN
DN
S
NG
PEST
CWCH
WAL
WNM
WV
TF
LLLL
GLNP
CF
SA
LDHR
SK
SY
SN
WR
DY
PLTQ
EX
TA
BA
WS
CV
B
BS
TR
DT BH
SPSO
PO
GU
UBSL
RG
BN
RH TN
BRKT CR
SM
CTME
DA
SSRM
IGEN
CM
CO
CBIP
NR
PE
WDHP
AL
SG
LU
MK
OX
NN
BL OL
PRFY BB
HD
HXWF
LS
BD
LA
HU
YOHG
DL TS
SRDH
CA
CA
NE
TD
EH
G
FKKY
PA
PA
PHDD
AB
KW
IV
DG
DG
ML
KA
E
EC
NW
SESW
WC
N
N
WW
LONDON
TW
HA
Trade Marketing contacts
ecp.essilor.co.uk