see the new features in mindfire studio marketing automation platform
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MindFire Studio Multi-channel Marketing Automation
Q1-13 Release Webinar
You should hear us now.
If not: Reference the number and access code
provided to you via email, or call 949-474-4418, Option 2, for help.
We’re recording. Available following webinar.
Joe Manos Execu-ve Vice President [email protected] @jemanos
Dave Rosendahl Co-‐founder [email protected] @daverosendahl
Today’s Panel
Aref Memarian Chief SoCware Architect [email protected]
Jason Voigt QA Analyst [email protected]
Anna Dispensa Client Services Manager [email protected]
Today’s Goal
Today’s Agenda
§ Review of features & use-cases
§ How to get started with “Onboarding”
§ Your questions (and our answers)
CAMPAIGN AUTOMATION
Generate higher quality
leads, at lower costs
Nurture Contacts until they are quali!ed
Automation: Drip & Nurture
Use case example: Every day, check for new leads, and start them
in track 1
§ Use a “Repeat Schedule” § Here’s how …
Automation: Scoring Use case example:
As Contacts interact with track 1, monitor their behavior until sales-ready
§ Digital body language
§ Assign “weight” to behavior
§ Here’s how …
CAMPAIGN MANAGEMENT
Safety !rst!
§ Ever sent an email by mistake? § Add protection
§ Here’s how …
ON or OFF by default?
Dashboard Improvements
§ Speed
§ New views § Quick tour …
APPS
Outbound App: Build your own Outbound Channel
Outbound Report: Extract campaign data
Outbound Report
§ Extract campaign data
§ Present the data however you want
§ Let’s look at an example …
Outbound App: Print
Use case example: Output personalized print pieces based on
Microsite responses § Previously a manual process
§ Now seamlessly generate PDF & JDF
Outbound App: Voice
Use case example: Every day, check for new appointments, and
initiate an outbound call § Incorporate outbound calls in work!ows § Let’s see both …
Let’s see both …
MyDscoop.com/HP
Onboarding
Your Questions
Joe Manos Execu-ve Vice President [email protected] @jemanos
Dave Rosendahl Co-‐founder [email protected] @daverosendahl
We Want To Hear From You
Aref Memarian Chief SoCware Architect [email protected]
Jason Voigt QA Analyst [email protected]
Anna Dispensa Client Services Manager [email protected]