seedstars world - top trends in emerging markets
TRANSCRIPT
2015HOTTESTTECHTRENDS INEMERGINGMARKETS
WHO WE ARE
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2015 Itinerary
LATAM11 regional events
CEE & MENA17 regional events
Africa12 regional events
Asia & Oceania16 regional events
Abidjan, Accra, Addis Ababa, Cape Town, Dakar, Dar Es
Salaam, Gaborone, Kampala, Kigali, Lagos, Maputo, Nairobi
Bogota, Buenos Aires, Lima, Mexico City, Montevideo,
Panama, Quito, Santiago, Sao Paulo, San Jose, Santa Cruz
Alger, Amman, Baku, Bahrain, Beirut, Belgrade, Cairo, Casablanca, Dubai,
Istanbul, Jeddah, Kiev, Moscow, Ramallah, Sofia, Tehran, Yerevan
Bangalore, Bangkok, Dhaka, Ho Chi Minh, HK/ Shenzhen, Islamabad, Jakarta, Kuala
Lumpur, Manila, Naypyidaw, Seoul, Shanghai, Singapore,
Sydney, Taipei, Tokyo
55+ cities & events
4 regional teams on the ground
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What is Seedstars World?
Global Entrepreneur Network
Global network of startups, advisors,
mentors and accelerators
Exclusive Startup Competition
A startup competition covering ~50 countries
in 2015
Final Event & Conference
Week long event in Switzerland reuniting
the global network
Startup Investment Club
A platform to discover and invest in the top
startups from around the globe
50+ countries
3000+ entrepreneurs
300+ investors
1000+ innovators
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Finding the world’s best startups year after year
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Our selection process
A process and network we’ve fine tuned over the past 2 years
1 winner
2500+ startups screened
800+ invited to pitch
10+ semi-finalists
Recommended by local partners – 100+ accelerators, VCs, co-working spaces, startup communities
Selected by Seedstars: < 2 years old ; funding < $500k; existing product; potential to be global
≈ 250 regional jury members (local investors, accelerators, incubators & entrepreneurs)
Investors, mentors & entrepreneurs select the top startups
Worldwide jury membersselect the best startups in all 3 tracks
Best startup <$500k equity investment
3 winners
50+ local winners(invited to Switzerland)
WHY EMERGING MARKETS?
COLOMBIA / NIGERIA / INDONESIA
DRUGS / CORRUPTION / OVER POPULATION
COLOMBIA / NIGERIA / INDONESIA
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The world as you see it
$250 - $1,300
$1,300 - 3,500
$3,500 - 7,800
source: IMF World Economic Outlook 2014
$7,800 - 22,000
$22,000 - 117,000
GDP per capita
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The world as you could also see it
% People with no Internet
> 80%
60% - 80%
40% - 60%
<40%
source: World Bank
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The reality
People with Internet: 3B
People without Internet: 4.3B
blue ocean
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Timeframe: the next 4 yearsCountry Extra nb of Internet
users (in million)
China + 133.4
India + 130.7
Indonesia + 39.3
Nigeria + 26.6
Philippines + 21.3
Mexico + 21
Brazil + 18.2
Vietnam + 15.3
Turkey + 12.5
Egypt + 11.4
France + 2.8 source: eMarketer.com
430M new Internet users in those 10 countries alone
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The new digital economy
FranceNetherlands
FinlandNorwayJapanAustriaBelgiumAustraliaDenmark
MalaysiaChina
ThailandMexicoIndia
ColombiaVietnamTurkey
Philippines
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What about innovation?Change in Global Innovation ranking from 2012 to 2014
source: The Global Innovation Index (INSEAD)
China 35th 29th
Indonesia 100th 87th
Nigeria 123rd 110th
Mexico 79th 66th
Vietnam 76th 71st
Turkey 74th 54th
TRENDS IN EM
OVERVIEW
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4 key global trendsAcross all 4 continents, we identified 4 key trends
Mobile penetration is shaping new
behaviors
Internet penetration is disrupting existing
industries
Emerging Markets are overcoming the
Developed ones (leapfrogging)
Disruptive technology is arising
from Emerging Markets
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17 hand picked Rockstars
Leapfrogging
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Emerging Markets are Overcoming Developed Ones
3 observed leapfrogging applications
Mobile phone
Mobile money
Mobile retail
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Skipping Fixed Line Telephones
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Skipping Traditional Banking
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Skipping Physical Stores
USA
APAC
1200 people per retail outlet
90,000 people per retail outlet
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Leapfrogging for the unbanked: Salarium
End to end automation of payroll without limit to borders. Aiming to bank the unbanked through electronic payroll
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Giving Africans a physical address: OkHiA physical address system for emerging markets. An address consists of a GPS point and a photo ofthe person`s gate, and is shared via a mobile app
Mobile penetration
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Mobile penetration is shaping new behaviors
#mobile money
#mobile advertizing
#mobile commerce
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Mobile Advertizing in MENA
source: IresearchChina, eMarketer & Mobile Planet
+45% growth of mobile display advertising on tablets & smartphones (predicted yearly)
36% vs. 6%
users noticing mobile ads ‘’all the time’’
(Saudi Arabia vs. Germany)
34% vs. 16%users clicking mobile ads(UAE vs. France)
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A new mobile ad model: Manads
Mobile phone call screen ads and combined statistical data, user opinions and analysis modules
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Mobile Money in Africa
25% of GDP in Kenya is processed through mobile money 52%
vs. 12% % of global mobile money activity
(Sub Saharan Africa vs. Western Europe)9 countries have more mobile money accounts than bank accounts (all in Africa)
source: GSM Association
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Remittance with bitcoin: BeamRemit
Help Africans in the diaspora provide for their loved ones back home with Bitcoin technology
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Mobile commerce in Asia-Pacific
source: Mobile Planet, e-marketer 2014, SAP
37%of Asia Pacific mobile users shop on their phone(Survey, world average: 26%)
69% vs.
26% % of smartphone users shopping
systematically on mobile (China vs. France)
45%vs. 25%% smartphone users comparing prices on their mobile (Asia Pacific vs. USA)
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Real stores, virtual prices: Scandid
Shopping companion app, it simplifies shopping on mobile using barcode reader based price comparison
Internet disruption
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Internet penetration is disrupting existing industries
#onlinegaming
#e-commerce
#e-traveling
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E-commerce in MENA
$15Bsize of the B2C e-commerce market by 2015
15%of businesses in MENA have an online presence
45% average growth of e-
commerce market on a yearly basis
source: Wamda, Internet World Stats
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B2B price comparison: Prisync
Online price tracking and analytics SaaS for the retail industry
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Online gaming in Latam
source: Tech.co, Business Insider
+60%growth of the online gaming industry in Latam between 2013 and 2014 (highest worldwide)
130mnb of downloads of the Argentinian game ‘’Preguntados’’ (or ‘’Trivia Crack’’ in the US)
61%payer per player % in Brazil
(highest worldwide)
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A netflix for gamers: The Other Guys
The Other Guys: A social games studio creating immersive, episodic and storydriven "interactive series" to become The Netflix of Social Games
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e-Travel rush in Asia Pacific
$180Bpredicted size of the online travel industry in Asia Pacific in 2018 ($90B in 2013)
+19%growth of online travel sales in Asia Pacific in 2014
57%of Chinese Internet users
already booked a trip online
source: EuroMonitor International, Tencent Research
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Shared economy for the e-traveler: TriipCrowdsourcing customised local travel experiences. The Airbnb
for travel guides
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3 industries being disrupted globally
#Entertainment #Human Resources#Education
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Make education a gamble: StudyPact
Study Motivation Platform. Earn cash for studying, or pay up when you don’t.
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Crowdsourcing your fans: Kpop United
Crowdsourcing platform for K-pop concerts. If enough fans vote for an artist to come to their city, the artist is contacted to set a date.
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Hiring the right talent: two approachesThe algorithm approach
Rumarocket (China)The gamification approach
HackerEarth (India)
Technology arising
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Disruptive technology is arising from Emerging Markets
what you see what we saw
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Bridging an e-commerce gap: V-Decoration
Mobile app that uses ‘Augmented Reality’ to enhance shopping experience. It allows users to visualize their desired decoration in their home
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Giving a voice to those without: KintransSystem that allows hearing impaired to communicate
with others by translating sign language into voice and text in real time
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Extending the gaming experience: Machina
Motion capture jacket. It turns yourbody into a body controller, allowing for full immersion
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Australia is going crazy on Internet of ThingsSaving the planet with the Internet of Things
GoFar Wattcost
WHAT IT MEANS FOR
YOU
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2 reasons to follow Emerging Markets
Enter fast growing markets in a smart way
Source innovation for the global market
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2 key lessons
You can`t just copy paste in Emerging Markets
Emerging Markets are becoming early adopters of
innovation
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Copy paste not allowed
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Global innovation is hiding in EM
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Thinking of the future...
INDIA UGANDA KENYA
$25 smartphone
text your president
99% web traffic on mobile
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Thinking of the future...
INDIA UGANDA KENYA
$25 smartphone
text your president
99% web traffic on mobile
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Wise man talking
“I don`t think you need to be in Silicon Valley anymore to be successful. The world truly is flat.”
Guy Kawasaki
WE ARE CONNECTING THE BEST ENTREPRENEURS WORLDWIDE