seeing through the clouds...source: amazon blog 14 symantec vision 2012 google’s capex in cloud...

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Seeing Through The Clouds Challenges and opportunities to delivering business resilience in the cloud

Brian Reagan CTO, IBM BCRS

SS B17

SYMANTEC VISION 2012 2

Agenda

• Changing Nature of Resiliency

• The Promise of Cloud

• Service Provider Perspective

• IBM BCRS and Symantec

• Call to Action


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Globally And In The U.S., Economic Losses From All Types Of Natural Disasters Are Escalating Rapidly; 2011 Was A Record Year

Economic cost of natural

disasters worldwide

Number of U.S. weather/climate disasters

with economic impact greater than $1B

1980s (avg

per yr)

1990s

(avg

per yr)

2010 2011

$115B

2005

$190B

2010

$280B

2011 2000s (avg

per yr)

3.8 4.6 4

1.2

12

$8B

$14B* $33B**

$8B

$52B

*Hurricane Andrew $27B **Hurricane Katrina $125B; Hurricane Rita $16B; Hurricane Wilma $16; Hurricane Ike $27B

Sources: National Oceanic and Atmospheric Association (NOAA); Münchener

Rückversicherungs-Gesellschaft, Geo Risks Research, NatCatSERVICE


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2011 Saw An Unprecedented Number Of Large-scale U.S. Weather-related Events That Cost At Least $1billion Each

Drought, heat

wave, spring/fall

Wildfires, spring/fall

$1 billion

Flooding, summer

$2 billion

Flooding, spring/

summer $4 billion

Tornadoes, July

$1+ billion

Tornadoes, June

$1+ billion

Tornadoes, April

$2.2 billion

$10 billion $9.1 billion $10.2 billion

$7.3 billion

Blizzard, Jan/Feb

$1.8 billion

Tornadoes, May

Tornadoes, April

Tornadoes, April

$3 billion

Tornadoes, April

$2.1 billion

Hurricane, August

Tropical storm, Sept.

$1+ billion

Source: National Oceanic and Atmospheric Association (NOAA)

SYMANTEC VISION 2012


Data explosion

Increasing recovery demands

More complexity and heterogeneity

Less tolerance for data loss

Less budget allocated to

BC/DR

The Disaster Recovery Challenge

Capacity requirements

are still growing 20%-40% per

year

More and more companies

operate close to 24x7

BC/DR budgets are 5.5% of IT

opex/capex

25% of servers are non-Windows OSes

Business owners have less and less tolerance for any data loss

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What Happens When…

…Places become Files?

7


6 seconds

We’ve Reached A Tipping Point, Thanks to VMware

25 million

7 thousand

8 thousand

8


Disaster Recovery Drives Cloud And Virtualization Adoption "How important was improved disaster recovery and business continuity in your

firm’s decision to adopt cloud computing IaaS/x86 virtualization?"

Source: Forrester's Technology Forrsights For Hardware, Q3 2011 9


The Gap in Traditional DR Services R

ecovery

Obje

ctives

DR Services Cost

Synchronous Replication

Asynchronous Replication

Data Loss

Recovery from

tape

Seconds

Minutes

Hours

Days

$$$$ $$ $

Hot Sites,

Warm Sites

Dedicated IT

equipment

Cold Sites

Shared IT equipment

Gap

Recovery from disk This gap can be filled with virtualized and cloud solutions

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Agenda





• Call to Action


Cost Of Computing Coming Down Exponentially

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Hardware Spend Moving Into XaaS

Source: BEA, Accenture 13


How Do You Compete With Cloud?

S3 will exceed

1 Trillion objects

stored this year

Lowered prices

19X on services

in four years

Will likely exceed 750,000

peak requests per second

this year

Source: Amazon Blog 14


Google’s CapEx in Cloud

Source: GOOG SEC Filings 15


Cost Analysis – Colocation vs. Cloud

$- $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00

Normal Case

Post-Disaster

Cost per Day

Cloud Co-Location

Only resources

needed to replicate

DB state

Resources needed

to run all application

components

Greatest benefit when

peak resource demand is

much higher than average

resource demand

Low cost resources

used to maintain

application state in cloud

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Both Backup/Archive And Disaster Recovery Have Been Identified As High Investment Priorities For Companies

Source: Market Assessment Panel, Solutioning for Growth

Base: 304-853, depending on the need.

Investment Prioritization

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“Do you leverage the public cloud or other IT recovery as a service solutions for any

piece of your disaster recovery plans?”

Source: Forrester Consulting on behalf of IBM, February 2012

Almost One-fourth Of Surveyed Enterprises Say They Are Already Using DR-As-A-Service (DRaaS)

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“Why are you interested in/have already adopted disaster recovery in the cloud?”

Fast Recovery And Cost-savings Top The List Of Desired Benefits Of DR In The Cloud

Source: Forrester Consulting on behalf of IBM, February 2012 19


Agenda





• Call to Action


Centralized Architecture

A Shift in Architecture Paradigms Drives Changes in How Resilience is Designed and Delivered

User / Application

Centric Model VS

Presentation

Logic

Data

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With a Shift in Paradigms, New Use Cases Emerge…

Secondary Copies in Cloud Primary Copies in Cloud

Move Some

Data

To Cloud

Move Some

Compute

To Cloud

Keep

Data

In Cloud

Forever

Move

Workloads

to Cloud

Forever

Integrate

Cloud(s)

Into Application

Fabric

Backup

Archive

Collaboration

Rich Media

Scratch Files

Test / Dev

DR

Retention

Discovery

New Architectural

Paradigms

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Client Owned

…With a Variety of Consumption Models Available

Add-On Service

Pure Service

Client Owned

1 2 3

Product(s) Hybrid Service Backup, Archive, DRaaS

Do it Yourself Primary DIY, Secondary Managed Fully Managed

Product Value

Proposition $/GB

Service Levels /

TCO

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Value Drivers in Cloud Delivery Model

$

• Multi-tenancy

• Storage efficiency

• Cascading tech over time

• License efficiency

• Differentiated functionality

• Rich security and isolation

• Monitoring / Reporting

• Service (Level) Management

• API for OSS/BSS integration

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Agenda





• Call to Action

SYMANTEC VISION 2012 Source: Forrester: “The Forrester Wave: Disaster Recovery Services Providers, Q2 2010” 26

For Disaster Recovery, IBM is the Leader

• 162 Data Centers Globally

• >5MM Square Feet

• 55 Countries

• Over 1,600 Professionals

• Over 40 Years Experience

• Over 10,000 Clients

• 100% Success Rate

• Comprehensive Business

Risk and Resilience

Portfolio


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IBM SmartCloud Managed Backup Provides End To End Data Protection In The Cloud

Automatic data protection

and nonintrusive, scalable

backups

Flexible retention policies

and long-term retention

Advanced Encryption

Standard (AES-128)

Easier Compliance

management

Faster, more reliable

backups

Comprehensive platform

and hypervisor support

IBM’s Service

Platforms

Offsite Data

Protection

Customer

Data

Wide area

network

(WAN)

Backup

locally

Restore

locally

Backup locally

and to the cloud

Restore FROM

the cloud

Restore IN

the cloud

Powered by


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How BCRS Helps Speed DRaaS / Cloud Adoption for Your Clients

CapEx

Avoidance

Service

Level

Flexibility

Physical

and Virtual

Environments

Migration from /

Co-Existence with

Traditional

Approaches

Global

Reach

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Observations and Recommendations

• Virtualization is rapidly moving from non-critical test / dev workloads into mission-critical applications

• New models for data protection, DR, and business resilience are required

• Cloud-based data protection and DR services provide compelling economic and service-level benefits

• The “basics” of DR – planning, impact assessments, test/exercises, etc. – remain vital to achieving resilience

• A proven service provider like IBM helps reduce risk and accelerate the transition to cloud-based protection

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seeing through the clouds...source: amazon blog 14 symantec vision 2012 google’s capex in cloud...

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