seekda's meta and google solutions

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Intelligent Revenue Generation powering over 9,000 hotels across 112 countries.

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Page 1: Seekda's Meta and Google Solutions

Intelligent Revenue Generationpowering  over  9,000  hotels  across  112  countries.  

Page 2: Seekda's Meta and Google Solutions

Why  sign-­up  for  Metasearch?Metasearch  websites  offer  guest  the  ability  to  compare  hotel’s  rates  across  multiple  OTA  channels.  Is  your  hotel  ready  to  redirect  these  bookings  away  from  expensive  OTAs?

Seekda’s pay-­for-­performance  metasearch  program  empowers  hotels  to  drive  direct  bookings,  reduce  OTA  commissions,  increase  occupancy,  improve  RevPar and own  your  guest  data.  Seekda prominently  displays  your  official  hotel  website  as  a  booking  option  on  the  most  popular  metasearch  websites  like  Google,  Trivago,  TripAdvisor  and  Kayak.

10x    ROI

ONMARKETINGSPEND

Page 3: Seekda's Meta and Google Solutions

Drive  direct  bookings  fromTrivago  with  Seekda

Page 4: Seekda's Meta and Google Solutions

Drive  direct  bookings  fromTripAdvisor  with  Seekda

Page 5: Seekda's Meta and Google Solutions

Hotel  Ads  Commission  Program  – Pay  only  on  actualized  bookings

Drive  direct  bookings  from  Google  with  Seekda

Capture  consumers  at  top  of  the  funnel  -­ 22bn  hotel  searches  are  performed  on  Google  per  month  with  58%  of  travelers  (64%  of  

business  travelers)  beginning  their  travel  experience  on  Google*.

Google  shows  Hotel  Ads  to  users  when  they  are  looking  to  book  a  hotel,  delivering  highly  

qualified  traffic.

Launch  partner  of  multiple  Google  initiatives  (Limited  Offers  + Book  on  Google  + Hotels  Ads  Commission  

Program)

Bid  Automation  allows  hotels  to  automatically  run  campaigns  ordesign  customcampaigns

*Source:   Evercore study: Google’s   Travel  Plans   in  a  Post-­Atomic   Era, Sept.   5,  2014

Page 6: Seekda's Meta and Google Solutions

Google  Limited  Offers

Show  in  premium  top  ad  slots  via  Google  Limited  Offers  

with  Seekda.  These  limited  time  offers  can  only  be  viewed  by  users  logged  into  their  

Google  account  – so  there  is  no   rate  parity  issues.

Page 7: Seekda's Meta and Google Solutions

Connect  to  new  guests  with  Seekda’sPrivate  Channels

HOTEL

Private channels give  you  the  ability  to  target  guests  with  attractive  offers

No  Rate  Parity  Concerns

Pick  the  channel  that  suits  your  brand  and  build  relationships

Build  Relationships

Seekda technology  ensures  

compliancewith  public   channel  contracts

Best  Available  Rate

Have  an  alternative  demand  source  outside   of  OTAs

Target  New  Guests

*Provide  a  min  of  15%  off  BAR  and  get  connected  to  our  private  distribution  channels:   IBC,  Merit  Travel,  and  Diamond  Resorts.  Select   which  channel  you  wish  to  connect   to.

*No  charge  to  connect   and  provide  a  rate.

Page 8: Seekda's Meta and Google Solutions

Easily  track  performance for    hotels  and  hotel  groups  across  all  channels  in  one  comprehensivedashboard

Quick  analysis  of  KPI’s  are    visible  at  a glance

All  data  and  sales channels  can  be  managed  from  one  centraldashboard

Avoid  unneccsessary  CPC    budget  spend  by  turning  on/off  individual  meta  channels

Monitor  check  out  funnel  to  pinpoint where  guests  dropout

Dashboard

Page 9: Seekda's Meta and Google Solutions

To  drive  more  direct  bookings  contact:

Ryan  MacDonaldVP  Strategic  Sales

Phone:  +1  647-­390-­8940

Email:  [email protected]