seeking sponsors
TRANSCRIPT
Seeking Sponsors
Sean Rose, Marketing Director
Today’s Agenda:
● How To Attract Sponsors
● Information To Provide
● How To Feature Sponsors
● Formatting Sponsor Images
Demosphere Knows Youth Sports!
● 1,300+ Customers
● 25 years of experience
● 9+ years of experience
personally
Encouraging Sponsorships● Separate Page Dedicated to Sponsors
○ Provides Background
○ Gives Reason to Donate
● Link(s) To Forms
○ Web Based If Possible
● Provide Contact Information
○ Who Is Main Contact?
Encouraging Sponsorships
● Showcase Current Sponsors
● Highlight Benefits
● Link Forms & Contact
Encouraging Sponsorships
Not Informative● Is there a main contact?● Are there already sponsors?● Who does this benefit?
Disorganized● Are larger sponsors more important?● Where are the forms?● Who do I contact?
Application: Fauquier County SC● Have Sponsorship Packages Readily Available
● Different Levels○ Premier○ Elite○ Classic
● Pricing Models
Application: Fauquier County SC● Ad Duration
○ “June 1, 2014 - May 31, 2015”
● Number of Registrants/Program
● Bundle Packages○ Tournament of Field
Sponsorships
Complete Sample Packet
Information To ProvideWebsite Stats via Google Analytics
- Page Exposure
- Growth
- Time & Location
- Clicks to Current Sponsors
Page Exposure● Terminology
- Users = Visitors- Sessions = Visits- Pageviews = # of Pages Viewed
● A User can have multiple Sessions● A Session can have multiple Pageviews
● Set Your Timeframe ○ Month, Year, etc.
Growth● Portion of New Users
● Demonstrate Growth
● Increasing Percentage - Show Timeline
Popular Pages?● Most Popular Page
According to Pageviews
● Most Likely the “Home” Page (/)
● Average Time Spent on Each Page
Specific Page Visits Over Time● Visitors By Month
● Filtered To Display Homepage - Page You’re Sponsoring
● Can Encourage Longer Sponsorships
Specific Page Visits Over Time● Filtered Again To Display Homepage
● 48,505 Visitors in 2014 (Average 4,000 a Month)
● 8,023 in January and February 2015 (Average 4,000 a Month)
● Can Expect Close to 48,505 Visitors This Year
● Google Analytics Maximize Demosphere Session
Dashboard
Dashboard To Download
Make Your Own Dashboard● Select the +New Dashboard Option
● Start From Scratch Or Use Template
● Create Customized Widgets
● Templates:
○ Site Performance Dashboard
○ Visitor Facts
○ Visitor Insights Dashboard
○ SEO Dashboard
Pricing Guidelines: Website Ads
A 150,881 Annual Pageviews; 908 Avg. Daily Pageviews; 57,925 Visits, 36% New Visitors
Footer: 459x75pxl $450/month for 1 month $425/month for 3 months $400/month for 6 months$375/month for 12 months
Left Sidebar: 250x250pxl $350/month for 1 month $325/month for 3 months $300/month for 6 months $275/month for 12 months
Interior Banner 459x75pxl $250/month for 1 month $225/month for 3 months $200/month for 6 months $175/month for 12 months
B 567,408 Pageviews Annually; 34.9% New Visitor; 1,554 Avg. Daily Pageviews; 2.09 Avg. Visit Duration
Scrolling Banner 450x450pxl$400/month for 1 month$350/month for 3 months$300/month for 6 months$250/month for 12 months
Banner: 373x90pxl$350/month for 1 month $300/month for 3 months $250/month for 6 months$200/month for 12months
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C Membership of 85,000+ players, age 5-19, 10,000 coaches
Rotator: 466x314pxl$200/month
Half Banner: 234x60pxl$200/month
Rectangle: 180x150pxl$50/month
D More than 375,000 unique visitors with 6.9 million Pageviews annually
Banner: 468x60pxl$2000/month for 1 month$1000 for 2 weeks
- -
Pricing Guidelines: E-Newsletter
A 33.2% Opens, 6.2% Bounce
Banner: 470x75pxl$250/Issue
Logo: 150x150pxl $175/Issue
Advertorial (Text) $100/Issue
B N/A Banner: 243x60pxl$150/Issue
Banner: 273x90pxl$200/Issue
Banner: 1143x3240pxl$350/Issue
C 100,000 registered players and their parents
Header: $350/Issue
Annual Magazine 4x6$400/Issue
Annual Magazine 8x6$800/Issue
D 90,000 households Rotator 600x85pxl $700/Issue
Rotator 120x330pxl $600/Issue
Rotator 120x160pxl $500/Issue
E Emails sent directly to over 74,000 addresses
Skyscraper Size $925/month
Footer $625/month
Banner $525/month
Pricing - Best Practices
● What Are Others In Your Area Doing?
● Areas Will Differ.
● Some $ Better Than No $
Application: Crossfire Premier
● Tons of Sponsorship Images Including the Kids - Header
● Header, Sidebar, Footer
● Evenly Sized
Application: Crossfire Premier● Sidebar - Rotating Links
- Evenly Spaced Images
● Footer - Showcasing Sponsors- Draws Attention
Highlighting Sponsors - Footer
● Make images the same height
● Looks more visually appealing
● Larger sizes alludes to more importance
Make images small enough to fit horizontally on footer whenever possible.
Highlighting Sponsors - Footer
Fits 7, 2 LinesCan be adjusted
Fits 8, 1 Line
Highlighting Sponsors - Sidebar
● Make images the same width
● Long Lists = Rotators
● Larger sizes alludes to more importance
Formatting Images● Equal Sizing
● Always Link To Corresponding Site
Or Specific Link Provided
● Don’t Leave Sponsors Section Blank
● Resources:
- Pixlr
- Canva
Application: Beach FC● Format Images as PNGs for Transparency
○ May come from sponsor directly.○ JPEGs not transparent
● Utilize Templates○ List of Appropriate Sizes○ Saved In Photoshop Format
● Promote With Contests○ “Share to Win…”
Application: Beach FC
● Reach Out To Contacts○ Eliminates Cold Calling○ Simple Introduction
● Main Sponsor Page vs. Event Pages○ Specific Event Sponsors on Pages○ Main Page Is More Permanent
● 25+ Years Of Experience
● Comprehensive & Responsive Design Process
● Built To Fit Your Needs
● Plus: Best-In-Class Support
● Frequent Updates
Demosphere Can Help!
● $500 / $1,000 Design
● $1,500 Annually
Investment
● Questions? [email protected]
● Subscribe to the Demosphere Blogo Industry Newso Product Featureso Best Practiceso and more!
Wrap Up
