SEEN & READA content marketing agency that unites creativity and editorial production with commercial results.

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CONTENT, CONTENT, CONTENT

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We do content. Not just the obvious (text, imagery, animation, videos) for marketing, we alsodo sales content and ongoing customer communications too.

WHAT WE DO MAKES US GREAT

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HOW WE DO IT MAKES US UNIQUE

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EDITORIAL APPROACH TO ALL CONTENTMaximise audience engagement and relevance, to provide effective content production process, and to upweight existing content creation capabilitieswithin client.

INTERNAL AND EXTERNAL FOCUSAbility to provide content marketing for not just external audiences,but to provide internal employee engagement and businessinitiative support, and ongoing customer communications.

STRUCTURED AUDIENCE JOURNEYSUnique approach to content strategy based on structured audience journeys.

OUR CULTURE OF CONTENT

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THE ART OF CONTENT

CREATIVITY AND CONTENT ARE TWO SIDES OF THE SAME COIN

IT’S THE STARDUST OF CREATIVITY

IT’S THE ART OF CONTENTIt turns an article into a riveting read, a video into a viral phenomenon or an infographic into a must share.

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THE SCIENCE OF CONTENT

OUR APPROACH AND THE TOOLSWe use to create and deliver our content strategy creates commercial metrics that will even make your CFO smile.

CONNECTING CONTENT STRATEGY WITH CONTENT CONSUMPTION

DESIGNED TO CREATE STRUCTURED AUDIENCE JOURNEYS

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DELIVERING GREAT RESULTS

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Great content marketing comes down to creating great content that will create great engagement and lead to great results.To do this you need to know your audience and what makes them tick and you also need to know yourselves and what you can say.

You then need content that stands out.

IDENTIFY, CONNECT, DELIVER

IDENTIFY CONNECT DELIVER

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We get under the skin of your audience and your organisation to identify the engaging content we can create.

Our approach to editorial planning and production means we create compelling content connected to your commercial goals.

We analyse the content consumption to understand what content is working and then measure the return on your investment.

IDENTIFY: WHO IS YOUR CONTENT FOR?

IDENTIFY

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We either use existing persona information or we help you build these from scratch. All persona data is carried forward into the content briefs you will create.

Ensure your content strategy has commerciality at its heart by defining the commercial goals that determine each and every audience journey. Typical goals are the products or services you sell.

What your customer reads says more about them than what they say. To take advantage of this powerful facet of content consumption, we can determine and then analyse the buying intent of your customer through our measurement processes.

CONNECT: WHAT DOES YOUR CONTENT NEED TO DO?

CONNECT

Our approach to editorial content production is designed to answer the following key questions:

How do we engage your

audience? How do we sustain that

engagement?

What do we want the audience to do next after they have consumed your content?

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DELIVER: WHAT WORKS AND WHAT DOESN’T?

DELIVER

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Commercial ROI is at the heart of everything we do and we use our structured journey approach to build your Content Strategy. This means every piece of content we produce has a part to play in your audience journeys.

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OUR WORK

BRITISH GASWe work with the British Gas Insights team to produce their weekly internal newsletter. Our team works closely with their insights analysts to translate business critical informationinto compelling and easy to digest articles, combined with visually engaging infographics that bring the stories to life.

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OUR WORK

LSEThe London School of Economics and Political Science (LSE) is the world’s leading dedicated social science institution. Many of the world’s leading experts in their fields can be found at the LSE.

We have been working with them to deliver print, video and online solutions for their Summer School and Executive Summer School.

LSE Orientation

Video LSE Summer

School 2015

LSE Summer School Teaser

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OUR WORK

ENGLISH UPWe were commissioned by Macmillan to redesign a website for one of their group companies, EnglishUp. The website is aimed at the South American market, offering English language tutorials.

The key aims in the brief were to: (1) Ensure the site appealed to both UK and Brazilian markets; (2) Elevate their site visually above the competitor sites; and (3) Encourage users to register their interest on the site, providing more leads for the telesales team.

Our approach to this design began with our UX specialist, laying out the wireframes for each page. This helped ensured that the function of the site was correct, before applying the styling and visual aids.

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PART OF YOUR TEAM

It’s your content so we have to be part of your team.

Combined editorial team

Tools to enable

collaboration

Measurement and analytics to meet your business objectives

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For more information please contact:info@SeenAndRead.com+44(0)207 427 6085

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