seif beauty clinic branding guidelines v1.compressed

Brand GuidelinesEdition 1 SEP 2013

01 Brand

What we stand for.

02 Logo & usageSize and uses of logo, including positioning advice, background options and what not to do.

03 TypographyFont usage for print, presentations and the internet.

04 ImageryStyle and size of images.

05 Sta� General Overview.

07

TemplatesStationery guidelines along with information for case studies and documents.

08

ContactContact details for enquiries and more information.

Seif Beauty Clinic Brand Guidelines

CONTENT

09

Social MediaCommunication style and identity.

06 InternetLook and feel of website.


01 Our Brand

What we stand for.Our Brand Attributes.

We strive to give our customers unforgettable services, with a very unique experience of relaxation, pampering and beauty treatments.

Our Mission To cater to our customers needs and wellbeing as well as to deliver high standard services, quality and luxurious treatments.

Our Objective

01 Our BrandOur Values.

A more Youthful You You’re in Good Hands

Long Lasting Results Best-of-breed Technology

We are commited to enhancing a youthful and matural looking

customers.A variety of more than 20 kinds of machines and

technologies will help clients’look younger.

We harbors a teamof professional experts highlytrained to �nd safe, adequateand innovative solutions that

guarantee satisfaction.

We pride ourselves in o�eringlong lasting results. At every stepof the way, we o�er professional

consultations and personal supervision individuallytailored to every need.

We make useof the newest services and

technologies to �nd the besttreatments and solutions that

ful�ll clients’ requirementsand needs.


02 Logo & usage

Primary Logo - in primary color

C: 29M: 100Y: 0K: 0

Color Details:

The Logo Design.

Primary Logo - in alternative color

C: 0M:0Y: 0K: 0

Color Details:

8 cm

3.8 cm

Logo proportion

100%

47.5%


The logo has to maintain proportions as the dimensions showed at all times.

02 Logo & usage

Primary Logo in primary colors should be used on any white or light colored background. Under no circumstances should it be applied on dark backgrounds.

Secondary logo design should be used on dark backgrounds.

Logo proportion has to be maintained at all times.

Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances.

Always ensure you are using the correct artwork for the application.

When reproducing any logo elements, only the original high resolution or vector graphic �les shall be used - logos should not be taken from this document.

When preparing advertising material, always send the artwork along with a description to the following address: [email protected] it is only after their �nal approval that you are allowed to publish the artwork.

Usage.


02 Logo & usageApplications.

Colored logo is not to be used on dark backgrounds.

Use the white logo version.

Logo’ cannot be stretched or squashed.

Logo has to be consistant with initital design ratio.

Logo can only be in either white or pink color.

No other color versions are allowed.


03 Typography

Primary typography (Text)

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ¡ € # ¢ ∞ § ¶ • ª º – _ = + { } [ ]; : / \ , . ~ å ∫ ç ∂ ´ ƒ © ˙ ^ Δ ˚ ¬ μ ~ ø π o e ® ß † ¨ √ Σ ≈ ¥ Ω

Minion Pro (Regular)

Secondary typography (tagline, Subheading)

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ¡ € # ¢ ∞ § ¶ • ª º – _ = + { } [ ]; : / \ , . ~ å ∫ ç ∂ ´ ƒ © ˙ ^ Δ ˚ ¬ μ ~ ø π o e ® ß † ¨ √ Σ ≈ ¥ Ω

Minion Pro (Bold)

Guidelines.


Typography style is to be used in all communication elements.

ImageryUsage.

There are a set of pre-approved images that need to be used in any communication.

Images need to be clear and using real-life images of people and items.

Images re�ect well-being, beauty and wellness in a relaxed atmosphere.

All new images used need to be pre-approved by Seif Beauty Clinic management through the electronic approval from [email protected]

04


Sta�Guidelines.

05


A pre-de�ned set of rules apply for all Seif Beauty Clinic’s sta� alike. Please contact central managementfor an updated version.

All sta� memebers have to wear the white branded coat as assigned to them by Seif Beauty Clinic.

T-shirt sample 1 T-shirt sample 2 Lab Coat

InternetGuidelines.

The basic website address is:http://www.seifbeautyclinic.com

You can link the address to any website afterapproval.

There should be a tailored made website foreach country with a list of treatments available.

The language used is clear and informative.

A link to twitter and facebook is required.

Font and imagery used should be consistentwith the guidelines.

06


Social MediaGuidelines.

07


Social Media portals are to be used to enhance brand presense, create awareness and maintain open communication with current and potential customers.

Language used has to be clear and mistake free.

Content should be relevant and shareable; useful, funny and engaging.

All comments have to be addressed withing 1-2 working days to ensure e�ective engagement.

Content has to be updated on a periodical manner; daily, weekly and/or monthly.

For content ideas and assistance, please contact [email protected]

Social MediaUsage.

@SeifBeautyCliniSeif Beauty Clinic

07


Facebook Communication style

Facebook Twitter

TemplatesExamples.

Ground Floor Touma Center, Facing Notre Dame du L iban Hospita l . Jounieh, LebanonTel : 0096170220222 w w w.sei fbeaut ycl in ic .com emai l : xxxxxxxxxxxxxxxxxx

Fb: Sei f Beaut y Cl in ic Tw : @Sei fBeaut yCl in i

Ground Floor Touma CenterFacing Notre Dame du Liban HospitalJounieh, LebanonTel: 0096170220222


Fb: Seif Beauty ClinicTw: @SeifBeautyClini

www.seifbeautyclinic.com


Fb: S ei f Beaut y Cl in ic Tw : @S ei fBeaut yCl in i


Fb: S ei f Beaut y Cl in ic Tw : @S ei fBeaut yCl in i

With compliments

Letterheads

Envelope

With Compliments card

Notepad

SELECTED MERCHANDISE ITEMS

STATIONARY

NOTE

All merchandize items need to be pre-approved by management.Please send your requests to:XXXXXXXXXXXXXXXXXXX

08


Contact09



@SeifBeautyClini

www.seifbeautyclinic.com

Company Address:

Branding enquiries:

Marketing and Communications enquiries:

Facebook address:

Twitter account:

Company Website:

[email protected]

[email protected]

Seif Beauty Clinic


Fb: Sei f Beaut y Cl in ic Tw : @Sei fBeaut yCl in i

seif beauty clinic branding guidelines v1.compressed

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