seize the data. 2015h41382. · 2015-08-12 · seize the data. 2015 turning data into insights and...

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1 SEIZE THE DATA. 2015

SEIZE THE DATA. 2015


Empower data driven organizations through innovation built for HPC and Big Data analyticsBill MannelVP/GM, Apollo HPC and Big Data Servers


Bill Mannel – VP/GM, Apollo HPC and Big Data Servers

HP – Empowering a Data Driven Organization


The most exciting shifts of our time are underway

Creating new imperatives for IT

Speed innovation

Create flexible infrastructure

Control energy and space costs

Changing the

world we live in

Healthcareis proactive

Airlinesgo social

Manufacturersmass customize

Security

Mobility Big Data

New Style of Business

Cloud

4

Differentiated value

Business outcomes

Software-defined Compute

Workload 0ptimized

IT outcomes

Conventional hardware

General purpose

Cost

To a competitive advantage:From an IT service:

Transformto a hybrid

infrastructure

Protectyour digitalenterprise

EnableWorkplace

productivity

Empowerthe data-driven

organization

It is time to reinvent compute for the New Style of Business


The innovation engine for the New Style of Business

Financial Services Support partners and customers with the right financial model

InfrastructureBuild the

best foundation

CloudDeliver

speed and agility

Server Storage Networking Public Cloud

SoftwareTurn data into insight, and

insights into action

AppDelivery

IT OperationsManagement

ServicesManage and transform

traditional to new

Consulting Services

Managed Services

App Transform

ation

Support Services

SecurityBig DataCloud Mobility

Private Cloud

Managed Private Cloud

Managed Virtual Private Cloud

Big Data SecurityConvergedSolutions


HP is helping customers transform, protect, enable andempower their businesses to get better business outcomes

Transforming to an on-demand IT infrastructure

Empoweringa data-driven

enterprise

Enabling the most productive

workplace

Protecting your digital assets

• Increase agility and flexibility

• Reduce cost

• Generate revenue and profit growth

• Reduce risk

• Improve customer experience

• Enhance employee experience

Customer business outcomes

Businesses are transforming – they need to be more agile to compete in the market today.


Turning data into insights and insights into actions

Empowering a data-driven enterprise

Empoweringa data-driven

enterprise

• Analyzing high volume machine data from connected devices

• Sorting unstructured data including images, audio and video

• Generating real time insights

• Dealing with your data – back up, archive and recovery – to manage risk and compliance

Use cases

The ability to collect and store all of this data presents a huge opportunity to those who are equipped to understand and use it.


Core business operations

Racks, towers and blades

TCOAutomation

HPC

Next-gen workloads

Service ProviderScalabilty

Mission-critical

Hybrid Cloud

Big Data

HP compute strategy: Compute solutions optimized for business outcomes from the core to the innovative edge

Core business operations

TCOAutomation

ProLiant

Apollo

Moonshot

Cloudline

Integrity

OneView

Apollo


This is the path HP compute is forging – workload optimized solutions, technology innovation, portfolio specialization… at full speed

2015-2018 HP Server Strategic Priorities

Enhance portfolio specialization by growth segments

Transformation beyond the Data Center

Align our portfolio, organization, ecosystem, and GTM to high growth customer segments

Innovate/execute to position HP as a leader in IOT with Edge Computing and a bridge to The Machine

Deliver workload optimized solutions

Differentiate with exceptional technology innovation

Provide workload optimized solutions to accelerate transformation and drive business outcomes

Lead innovation with software-defined compute and flexible consumption models

1 2 3 4


HP Servers: Enhanced portfolio specializationto drive customer needs across all segmentsBecause one size does not fit all

Enterprise SMBMission critical

HPC andBig Data

Next generation

Service provider

Modernize Core Business

Operations

Optimize Productivity

Mission Critical

Renaissance

Performance goes

Mainstream

Solutions for Next Gen

Workloads

Open Infrastructure

Modular, Converged, Utility Open, Agile, ScalableSoftware-defined, Virtualized, Secure

The Right Compute for the Right Workload at the Right Economics

OEM

Innovation through

Partnerships

HP Apollo HP Moonshot HP CloudlineHP IntegrityHP ProLiant Racks, Blades

HP ProLiant Towers

Cross Portfolio

Strategic growth driver for HP servers


Provide a breadth of workload optimized solutions to accelerate our customers’ transformation

Deliver workload optimized solutions

Hybrid CloudSolutions

VirtualizationSolutions

Data center Modernization

MobileWorkplace Solutions

SMB CollaborationSolutions

ConvergedSystems

Mission critical availability

Big Data Encryption

SecureManagement

Mission criticalDatabases

Server based Storage

HPC & Big DataSolutions


Empowering a data driven organization for the New Style of Business

Transform to a hybrid

infrastructure

Empower the data-driven

organization

Enable workplace productivity

Protect your digital enterprise

To succeed, data driven orgs need “extreme” performance solutions.

4


Data driven organizations need “extreme” performance solutions to help process, analyze and manage their data

13

Process

data

Big Data, Analytics &

StorageManage

dataAnalyze

data

Key challenges

Common use cases

Compute centric

(HPC)

“I need an extremely powerful end-to-end workload optimized compute solution to create and analyze data, which typical architectures can’t provide.”

• CAD/CAE

• Fluid dynamics

• Genomics• Seismic analysis

Storage centric

(Big Data)

“I need to manage and analyze massive amount of data along with the right performance, scalability, density and security”

Key challenges

Common use cases

• Image capture and storage

• Video production

• Business intelligence analysis• Modeling: energy, science, banking


Typical workloads and use cases

Object Storage

Hadoop

• Business intelligence analysis

• Modeling: energy, science, banking

• Medical record access and retention

• Shared data access for big data

• Image capture and storage

• Video production• Regulatory data &

access• Unstructured data

management• Social Media storage

and access

Big Data

Supercomputing Enterprise/Mid Mkt

• Pharma research

• Wide array computations

• Seismic analysis

• Machine Learning

• Econometric

• modeling

• FSI simulations

• Genomics

• Research-based

apps

• Finite element

analysis

• CAD/CAE

• Fluid dynamics

• Solid modeling

• Circuit simulations

HPC


Big Data meets High Performance Computing

Processing Requirements

VarietyVelocityVolume

Analysis & Management Requirements

HPC, Big Data, Object

Storage

• Density Optimized and Simple Storage• Configuration Flexibility for Workload• Optimization/Efficiency• Performance Scalability for Large Scale Storage

• Density Optimized Processing• Process Complex Workloads at High Speed• Large scale cluster management

Data Driven organizations using Big Data will to consider and deploy new forms of HPC configs to unlock insights housed in large volumes of data.


RequirementsMass Content

StorageBlock and File

StorageUnstructured

Data AnalyticsSimple

DatabaseReal-TimeAnalytics

Transactional Database

Big Data TypesObject

StorageVirtualized

StorageHadoop

NoSQL Database

In-Memory Database

Structured Database

Characteristics

• Simple, cost efficient storage at extreme scale

• Cost efficient DAS with simplified management

• Fast parallel processingcapability withextreme scale and efficiency

• Simple query processingwith extreme scale and efficiency

• Extremeperformance for streaming data analytics

• Complex transactional and analytical query processing

Compute Requirements

SCALE-OUT

• Performance scalability

• Density optimization

• Storage simplicity

• Configuration flexibility

SCALE-UP

• High Performance

• High Availability

• High Reliability

• Disaster Tolerance

Traditional data processing technologies are no longer adequate

Compute optimized for Big Data requirements


IndustriesLife Sciences / Bio-Sciences Manufacturing

FinancialServices Oil & Gas

Government(Labs/Defense)

University(Academic)

Workloads

• Medical• Drug Testing• Research

• Computer aided engineering

• Design modeling

• Online Trading• Risk Mgt.• Fraud

Detection

• Exploration• Modeling• Analysis

• Research• Defense• Analytics

• Research• Medical• Climate

WorkloadCharacteristics

Packaged Workloads Custom Workloads

Compute Requirements

Enterprise HPC

• Performance scalability

• Density optimization

• Purpose built for target workloads

• Flexible with standardized Management/Maintenance

Supercomputing

• Maximum performance

• Maximum density

• Optimized energy

utilization

• Optimized cooling

Compute optimized Enterprise HPC Workloads


Innovative purpose built Compute platforms to support scale-out and scale-up workloads

HP Optimized Compute Portfolio for Data Driven Organization

Core Business & Infrastructure

Optimized for Virtualization

BladeSystem

Performance Density and

Green Cooling

Rack Scale Efficiency

Big Data, HPC

Optimized for Storage

Density

Next Gen Applications

Optimized for Lowest TCO

Apollo Moonshot

Scale-Out Compute

Leading x86 performance &

availability

Integrity Superdome X

Mission Critical

Scale-Up Compute

ProLiant Scale Up Racks

Optimized for

Hyperscale


Optimize HW/SW

Platforms

Big Data and HPC strategy: Design and deliver comprehensive solutions

19

Innovate, design & deliver the best-in-class hardware and software to support foundational infrastructure needs of the Big Data customers

1

Provide vertical solutions by building software stack and partner ecosystem

2

Enable Advisory Services to help manage customer’s technology journey

3


Supercomputing

Optimized scale out compute for highly parallel data processing

Performance goes mainstream with HP Apollo

Big DataAnalytics

ObjectStorage

HP Apollo 2000

HP Apollo 4200

HP Apollo 4530 HP Apollo 4510

HP Apollo 8000

HP Apollo 6000

Traditional 2U Form Factor

• 2X Compute Density HPC Workloads

• Flexible Configuration

Industry’s densest 2U Server

• Up to 224 TB Storage

• Plug and Play

• Flexible Configuration

Rack scale storage density

• Up to 544 TB Storage

• Power, space efficiency

• Storage Workloads

• Up to 250 teraflops of compute per rack

• Specialized Workloads

Rack scale storage density

HP Insight Cluster Management Utility, HP Cluster Test, HP Application Performance Management (APM) olutions


Solutions - Optimized platforms, leading partner ecosystem and end-to-end services

21

Big Data Workloads HPC Workloads

Oil & GasLifeSciences

Financial Services

Object Storage

Virtualized Storage

Data Analytics

Mfg.

CAD/ CAE

Academia/Research

Intel Mellanox NVIDIA Seagate

Custom apps

BIOVIA

Gaussian

ANSYS

Synopsys

Halliburton

Paradigm

Schlumberger

Redline

Scality

Cleversafe

Ceph

OpenStack

Microsoft

VMware Hadoop

Hortonworks

Cloudera


Solutions - Optimized platforms, leading partner ecosystem and end-to-end services

22

Big Data Workloads HPC Workloads

Oil & GasLifeSciences

Financial Services

Object Storage

Virtualized Storage

Data Analytics

Mfg.

CAD/ CAE

Academia/Research

Intel Mellanox NVIDIA Seagate

Custom apps

BIOVIA

Gaussian

ANSYS

Synopsys

Halliburton

Paradigm

Schlumberger

Redline

Scality

Cleversafe

Ceph

OpenStack

Microsoft

VMware Hadoop

Hortonworks

ClouderaHP partners with Big Data ISVs to deliver:• Deliver lowest dollar/GB or the most

Flops per rack• Hone analytics engines with ISV

engineers• Co-develop Reference Architectures,

sizing and tuning

HP partners with HPC ISVs and Best in Class component suppliers to provide:• Provide Optimal Compute for real time analysis of large data pools;• Develop Vertical Solutions by integrating GPU accelerators, high density,

fast networking, and latest processors in purpose built Apollo platforms running vertical specific software


HP Services for Big Data solutions

Data center planning/design services that enable efficiency, simplicity, and speed

Consulting Services

Infrastructure solutions capable of cost-effectively supporting your business goals

Implementation

Flexible approach to IT investments to accelerate your business transformation

HP Financial Services

Comprehensive support providing better resource utilization and improved productivity

Support


Unique ValueApollo & Moonshot Combined Solution

HP Big Data Reference Architecture for Hadoop

24

Leveraging HP innovation to deliver unique value to customers and the open source community

Data ConsolidationShared storage pool for multiple Big Data environments

Maximum ElasticityDynamic cluster provisioning of compute pools without repartitioning data

Flexible ScalabilityDefine and scale compute and storage independently

Breakthrough EconomicsWorkload optimized components for better density, cost and power

Ethernet (RoCE)

Apollo 4000

Moonshot


HPC and Big Data solutions using Haven Business outcomes• Harness 100% of your data

• Extreme scale of your data

• Extreme speed in performing analytics

• Seamlessly deploy next-gen apps anywhere

• Support Cloud with Haven On-Demand

• Delivers advanced analytics leveraging power of the cluster

• Turbocharges predictive analytics with cluster friendly R-Languages

Haven Enterprise

Haven OnHadoop

Haven OnDemand

• Secure Data Lake• Exploration• Open Data Format• Yarn-ready• Governance

• Open APIs• Elastic / Multi-tenant• Private Cloud-ready• Easy to try, buy & expand• Pay-as-you-go

HP BladeSystemHP ProLiant Racks HP Apollo

Servers, Storage, networking

Foundation CareDatacenter CareProactive Care Services

HP Haven platform

• SQL / BI / Reporting• Predictive Analytics• Machine Learning• Log Analytics• Search• Image/Audio/Video


HP – rich programs and services portfolio to deliver customer value

Full lifecycle of services

Consulting services to maximize ROI

Best-in-classchannel partners

Optimized ISVapplications

Breadth of OEM offerings

Rich ecosystem of partners

Integrated solutions

Support services prevent and solve

problems

Deep pool of expertise

HP Financial Services

Personalized experience and global delivery

Flexible financing solutions

Lifecycle asset management

Transitionservices

Enhancing our customers’ ability to meet evolving business needs


Increasing levels compute optimization eventually leading to The Machine

HP’s vision for the evolution of Big Data and HPC

Rack optimized to maximize density,

space, fabric and storage utilization

Distributed mesh compute

Highly innovative hardware, photonics and universal memory

System optimizedTo maximize platform

performance and resource utilization

Data center optimized

to maximize facility space and energy utilization

Present

Future


Customers realize better business outcomes with HP Big Data and HPC solutions

The National Renewable Energy Laboratory (NREL) focuses on creative answers to today’s energy challenges.

• Realize around $1 million in annual energy savings and cost avoidance through efficiency improvements.

• One megawatt of power in under 1,000 square feet - very energy-dense config

Apollo 8000 Supercomputing

NREL

Financial services company (confidential) needs to drive business growth by offering new products and services to existing customers

• Improved Time-to-value: < 7 days• Reduced TCO; 40% less space / 47% less

power• Reduced Complexity - 41% fewer cables• Easier manageability – CMU, single pane

Apollo with Cloudera SoftwareFinancial Services Company

NFOrce Entertainment is a hosting company offering customers a fully customized hosted environment based on exact workload requirements

• Deployment time - from 2 days to 2 hours• Saves hosted customers thousands of euros

per month in rack space and reduced admin• manage hosted environments - fewer

people

Apollo 4000 Series

• 90% transfer time reduction - 60 to 6 min • 50% reduced footprint • Scalability - 3.5 PB • Reduced TCO - Power, Cooling, Management

Apollo with Scality Software

German TV station challenged managing a rapidly growing archive for on-demand video streaming


When you choose HP Compute, you get so much more than servers

Trust Innovation Quality

HP is the leading vendor in the 2015 Gartner Magic Quadrant for Modular Servers*

*Source: Gartner, Inc. Magic Quadrant for Modular Servers; Andrew Butler, George J. Weiss, Errol Rasit, Carl Claunch, Hiroko Aoyama, 04 May 2015

90+% 9-1-1 calls in U.S. powered by HP Servers1

3.6 Trillioncredit card/debit transactions processed by HP NonStop Servers2

R&D 2014 100 Winner

HP Apollo

Top Innovation of the Year

InfoWorld's

2015 Technology of the Year HP Moonshot

#1 QualityCRN ranks HP product quality

over Dell, IBM, and Lenovo

2015Reliability leader2015 Innovation Leader

2015 Performance Leader

Enterprise Rackmount Servers

450M+Mobile Subscribers supported by HP NonStop Servers3

Guinness World RecordFastest Loading of Big Data HP ProLiant DL980

#1HP Customer relationshipsTBR ranks HP customers likely to recommend and buy again over Dell and IBM


Q&A

seize the data. 2015h41382. · 2015-08-12 · seize the data. 2015 turning data into insights and...

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