selected works july 2012 by jun lim

Hello.Nice to meet you.

My name is Lim Jun Yuen, Jun for short. I’m a graphic designer from Kuala Lumpur, Malaysia.

Thank you for the opportunity to share my work.

Any criticism and comments are welcome.

TGV CinemasLogo & Identity

Brand Identity for a local cinema.

Selected works:

Colour Variation

B&W Positive

B&W Negative

TGV CinemasThe One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 2

As the film is rolling on the projector, not only the film reel gets larger on the end, it also represents the higher level of experience gained by our audience. TGV is a place where you can place yourself in someone else’s shoes or to feel what you can’t in reality; a place to broaden your perspective.

TGV also opens up both ends of a film; we bring in works from the creative, project it, and make sure you leave with experiences you never thought you’d have.

It’s here. This time we’re looking back at works fromselected directors lost in time. See how the world’s beloved craftsmen behind the cameras express their creativity on thehuman existence. All this in Kuala Lumpur’s premier event featuring the acclaimed directors themselves!

Enlarging Existence

The theme of the festival signifies that as the films are being projected (loop/process), you gain larger perspectives to our existence (see what others see).

KLIFF further empower this experience by bringing films together from all over the world and expose you to people behind the camera.

Day 1 – 6: Films and talk from a specific directorDay 8 – 9: International film competition

Logo & Identity

.10.2010

Enlarging ExistenceIt’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!

Organized by:Official partners:

Hayao Miyazaki Christopher Nolan Quentin Tarantino

Peter Jackson

Competition 2010 Competition 2010

23 24 25

27

30 31

My Neighbor Totoro (1988) Princess Mononoke (1997) Spirited Away (2001) Howl's Moving Castle (2004)

Memento (2000)The Prestige (2006)The Dark Knight (2008)Inception (2010)

Of Gods and Men by Xavier BEAUVOIS Our Life by Daniele LUCHETTI The Princess of Montpensier by Bertrand TAVERNIER

Uncle Boonmee Who Can Recall His Past Livesby Apichatpong WEERASETHAKUL

Outrageby Takeshi KITANO

Poetryby LEE Chang-dong

Chongqing Bluesby WANG Xiaoshuai

The Housemaidby IM Sangsoo

Pulp Fiction (1994)Kill Bill: Vol 1, 2 (2003, 2004)Death Proof (2007)Inglorious Basterds (2009)

Lord of the Rings trilogy (2001,2002,2003)King Kong (2005)District 9 (2009)

Tim Burton28Edward Scissorhands (1990)Charlie and the Chocolate Factory (2005)Corpse Bride (2005)Alice in Wonderland (2009)

WWW.KLIFF.COM

KLIFFKUALA LUMPUR INTERNATIONAL FILM FESTIVAL

29Clint EastwoodMillion Dollar Baby (2004)Letters from Iwo Jima (2006)Changeling (2008)Gran Torino (2008)

James Cameron26The Terminator (1984)Terminator 2: Judgment Day (1991) Titanic (1997)Avatar (2009)

.10.2010

Enlarging ExistenceIt’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!

Organized by:Official partners:

Christopher Nolan Quentin Tarantino

Peter Jackson

Competition 2010 Competition 2010

24 25

27

30 31

Memento (2000)The Prestige (2006)The Dark Knight (2008)Inception (2010)

Of Gods and Men by Xavier BEAUVOIS Our Life by Daniele LUCHETTI The Princess of Montpensier by Bertrand TAVERNIER

Uncle Boonmee Who Can Recall His Past Livesby Apichatpong WEERASETHAKUL

Outrageby Takeshi KITANO

Poetryby LEE Chang-dong

Chongqing Bluesby WANG Xiaoshuai

The Housemaidby IM Sangsoo

Pulp Fiction (1994)Kill Bill: Vol 1, 2 (2003, 2004)Death Proof (2007)Inglorious Basterds (2009)

Lord of the Rings trilogy (2001,2002,2003)King Kong (2005)District 9 (2009)

Tim Burton28Edward Scissorhands (1990)Charlie and the Chocolate Factory (2005)Corpse Bride (2005)Alice in Wonderland (2009)

WWW.KLIFF.COM

KLIFF23Hayao MiyazakiMy Neighbour Totoro (1988)Princess Mononoke (1997)Spirited Away (2001)Howl’s Moving Castle (2004)

James Cameron26The Terminator (1984)Terminator 2: Judgment Day (1991) Titanic (1997)Avatar (2009)

29Million Dollar Baby (2004)Letters from Iwo Jima (2006)Changeling (2008)Gran Torino (2008)

Clint Eastwood

KUALA LUMPUR INTERNATIONAL FILM FESTIVAL


Logo & Identity

KUALA LUMPUR INTERNATIONAL FILM FESTIVAL

ORGANIZED BY:

WWW.KLIFF.COM

26 James CameronThe Terminator (1984)Terminator 2: Judgment Day (1991)

Titanic (1997)Avatar (2009)


Logo & Identity

Kris Maglev TrainLogo & Identity

Corporate Identity for a eco-friendly public transportation.

The One Academy College of Communication DesignGraphic Design: Corporate Identity & Brand Communication 1

Eco-friendlyElectricity (renewable energy)

Aerodynamic AaBbCc01

Corporate Typeface

PF Square Sans Pro

PF Square Sans ProLight

PF Square Sans ProBold

PF Square Sans ProRegular

PF Square Sans ProMedium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,:;-*!?’)




Logo & Identity Kris Maglev Train

18 March 2010

All SecretariesKris Transportation BerhadNo. 21, Jalan Laju 5,Taman Tun Dr Ismail,45600 Kuala Lumpur, Malaysia

Dear Secretaries,

Re: Letterhead Stationary

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vitae suscipit lacus. Proin dictum nibh nec nisi elementum vitae blandit sapien molestie. Phasellus vitae diam nec risus auctor ornare. Mauris leo orci, rutrum in rutrum ac, elementum a mi. Ut posuere est quis justo volutpat vulputate. Duis pulvinar odio est.

Ut mattis suscipit tellus, vitae egestas nisl venenatis sit amet. Ut ante massa, semper eu mollis eu, rutrum vitae tortor. Nunc laoreet justo ac diam molestie vel rhoncus risus scelerisque. Donec tellus eros, tempus non egestas sed, semper vel felis. Nulla imperdiet est justo, a elementum turpis. Vivamus quis mollis justo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in enim odio, quis sollicitudin purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla vitae dapibus enim. Nunc vitae nibh a dolor imperdiet eleifend quis in nisi. Praesent sed turpis ut tortor eleifend accumsan eget lacinia lacus. Maecenas aliquam porta dolor non dictum.

Yours faithfully,for Kris Transportation Berhad

Lim Jun YuenManaging Director



kris.com.my

kris.com.my kris.com.my



Vapulse E-cigarettes& Mistlab Smoke Juice

Brand Identity

Brand Identity for a healthier smoking alternative.

TOYOTA PRIUS HYBRID DRIVE

LOCAL DOCTOR JUDE LAW FOR DUNHILL

MARLBORO MAN

TrustworthyElegant

ConfidenceClassic

Fashionable ResponsibleInnovative

SafeSeriousFriendly

Confident

BRAND PERSONALITY

Vapulse E-cigarettes& Mistlab Smoke JuiceFreelance project

Offering people a better and safer smoking experience with electronic vapourizer.

Specialized in quality smoke juice that is safe to inhale yet comes with great taste

VAPULSE MISTLAB

Brand Identity

LOGO DESIGN

VAPULSE MISTLABVitality,

PulseWater

Molecules


Brand Identity

Smooth Tabacco

Frosty Menthol

Warm, Aromatic

Cool, Fresh

Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.

Ingredients origin from USA & EuropeASSEMBLED IN MALAYSIA

Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.

0 mg

NO CLEANING AND MAINTENANCE

FRESH AND DELICIOUS FLAVOUR

HIGH VAPOUR VOLUME

STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)

Warning: U

se only if above legal age. Do not use this product

to treat any medical condition or habit. C

onsult a doctor prior to use if pregnant, breast-feeding or suffer from

any medical

condition. Stop use if you show any sensitivity to this product.

Product may contain nicotine (refer to the label).

5 CARTOMIZERS

Nicotine level: None 0mg

FROSTYMENTHOL

Frosty Menthol offers real and strong menthol flavour. It gives you the most refreshing and chilling sensation that you can ever experience.

Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.

FINEST LIQUID MADE BY

vapu

lse.

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Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.

Ingredients origin from USA & EuropeASSEMBLED IN MALAYSIA

Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.

0 mg

NO CLEANING AND MAINTENANCE

FRESH AND DELICIOUS FLAVOUR

HIGH VAPOUR VOLUME

STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)

Warning: U

se only if above legal age. Do not use this product

to treat any medical condition or habit. C

onsult a doctor prior to use if pregnant, breast-feeding or suffer from

any medical

condition. Stop use if you show any sensitivity to this product.

Product may contain nicotine (refer to the label).

5 CARTOMIZERS

Nicotine level: None 0mg

SMOOTHTOBACCO

Our Smooth Tobacco flavour has a rich essence of Virginia and Burley Tobaccos. The full flavour with sweetness will give you the smoothest ‘vaping’ experience.

Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.

FINEST LIQUID MADE BY

vapu

lse.

com

pro l ogue

VAPULSE PACKAGING

PROLOGUE KIT

Intellectual Property Rights of Lim Jun Yuen.Not to be copied, distributed or disclosed without written permission.

VAPULSE PACKAGING DESIGN

CARTOMIZER PROLOGUE KIT


Brand Identity

Frette & DeerLogo & Identity

Logo & Identity for a online boutique shop.

Frette & DeerLogo & Identity

Mid Hill FilmsLogo & Identity

Art Direction

Logo & Identity for a group of film enthusiast.

Mid Hill FilmsLogo & Identity

Art Direction Participation in Kuala Lumpur 48 hour film project 2011as Director and Director of Photography.

Diametrics DesignBrand Identity

Brand Identity for a Interior Design firm.

Diametrics Design

Brand Personality

Franck Muller

Sarah Pacini

Mix & Match

Grey tones

Black and white

Eco-friendly

Concerning

Caring

Responsible

Sustainable

Casual

Elegant

Elegant

Luxury

Expensive

Upper Class

Handcrafted

DetailedTimeless

Timeless

Master ofComplications

Reliable

ComfortableSimple

Bold

CleanUnique

Classy

Avant-Garde

Surprises

MinimalWhite Warm

Blocks of shapes

Energetic

Lexus Hybrid Car, black

Patricia Ulquiola Isay Weinfeld

Kikki stationary

Diametrics DesignIn collaboration with Studio MMCMM

Brand Identity

BOLD+

WARM


Brand Identity

Diametrics DesignStationery Design

Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.

Letter head (continuous sheet)

Size Standard A4, 210 mm (w) × 297 mm (h)

Colour 1 side 1 spot colour (Pantone 470 U)

Stock Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)



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Letter head (opening sheet)

Size Standard A4, 210 mm (w) × 297 mm (h)

Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)


www.d iamet r i c s .com .my

WF

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D I A M E T R I C S D E S I G NC310 LEVEL 3, CENTRAL WING MALL, METROPOLITAN SQUARE, NO.2 JALAN PJU 8/1,

BANDAR DAMANSARA PERDANA, 47820 PETALING JAYA, SELANGOR, MALAYSIA



Envelope

Size close size 220 mm (w) × 110 mm (h) open size 252 mm (w) × 251 mm (h)

Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)


Finishing Die cut + gluing

WITH COMPLIMENTS



Complimentary Card

Size 99 mm (w) × 99 mm (h)

Colour Front 1 spot colour (Pantone 470 U) Back 1 spot colour (Pantone 7533 U)




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Corporate Profile Folder A

Size close size 225 mm (w) × 305 mm (h) open size 678 mm (w) × 305 mm (h)

Stock Invercote G C1S Matt 350gsm (Hiap Moh, Tel. 03 9172 6229)

Colour Cover [uncoated surface] 1 spot colour (Pantone 7533 U) Inside [coated surface] 1 spot colour (Pantone 4635 C)

Finishing Cover & spine copper hot stamping Inside Matte machine varnish


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COMMERCIAL

RETAIL

RESIDENTIAL

Corporate Profile Divider

Size Standard A4, set of 4. 210 mm (w) × 297 mm (h)

Colour Front 1 process colour (Black) + 1 spot colour (Pantone 7533 U) Back 1 spot colour (Pantone 7533 U)




DIAMETRICS DESIGN

COMPANY PROFILE



GO LEE BIN

+6019 328 242 1

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NG SOOK TENG

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Front - B

SHIREEN AFFENDY

+6017 672 6972

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Front - C

SAMANTHA NG

+6017 5 84 8 1 43

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Front - D

DIAMETRICS DESIGN

T+603 7728 13 13

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C310 LEVEL 3

CENTRAL WING MALL

METROPOLITAN SQUARE

NO.2 JALAN PJU 8/1

BANDAR DAMANSARA PERDANA

47820 PETALING JAYA

SELANGOR, MALAYSIA

Back

Business Card

Size 55 mm (w) × 85 mm (h)

Colour Front 2 spot colours (Pantone 7533 U, Pantone 470 U) Back 1 spot colour (Pantone 7533 U)


Front

Back


Brand Identity

Sunway LagoonMain Entrance Design

Illustration

Illustration & Design for Main Entrance of a local theme park.

Objective

Idea

Execution Pantone ColourTo create a welcoming entrance design base on the slogan “come feel the fun”

A little teaser of the fun at the entrance. The main fun factor of Sunway Lagoon is its slides and waves. Therefore we chose waves as our main design element. The flow of the elements around the Sunway Lagoon logo suggests its fun and exciting range of entertainment. We also placed its landmark identities at the side to show the huge variety of fun.

The 4 pantone colours we selected are based on the 2 corporate colours of Sunway Lagoon, orange and blue. The colours have to be fun, vibrant and energetic. Therefore, we picked orangish red to compliment the orange.

Design wise, the middle section is strategically design to be larger to capture attention from far and when people approach closer, the landmark identities at the side will provide a clearer picture of Sunway Lagoon, demonstrating “come feel the fun”.

We like to leave some parts of the entrance with no design to link Sunway Lagoon back to other Sunway properties like Sunway Pyramid, Sunway Resort, etc.

Sunway LagoonEntrance Design

PANTONE 534 C

PANTONE 3105 C

PANTONE 1375 C

PANTONE 185 C

Sunway Lagoon Main Entrance DesignIn collaboration with Edmond Chua & Yee Jin Sha

Illustration

Wildlife ParkSurf BeachExtreme Park Water Park Amusement Park Wild Wild West Scream Park

Sunway Lagoon Main Entrance DesignIn collaboration with Edmond Chua & Yee Jin Sha

Illustration

Thank you.

Type credits:1) Dutch Type Library’s Nobel2) Fontfont’s Absara

Lim Jun YuenKuala Lumpur, [email protected]+6 012 215 9039

selected works july 2012 by jun lim

Documents

selected works

acclaimed directors

film reel

fromselected directors

worlds beloved craftsmen

kuala lumpurs premier

enlarging existenceits

thehuman existence