selecting a client and (if time) setting up your adwords account jim jansen college of information...
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Selecting a Client and (if time) Setting Up Your AdWords Account
Jim Jansen
College of Information Sciences and Technology The Pennsylvania State University
Selecting a Business1. Really important! Can make the difference between
winning and not (not winning is a lot like losing).2. The business must agree to the ‘Letter to
Businesses’ (Student Guide, p 21-23) copy on ANGEL
3. Ideally, the business will take an active role in the campaign. But, not critical.
4. Think of yourselves as a SEM consulting firm; the business as the client. Aim for same level of professionalism (or higher!).
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Selecting a Business (the details)1. Try to work with businesses relevant to the types of
search queries that Google users conduct (i.e., retail).
2. See tips on businesses to avoid (Student Guide p. 8) – no alcohol, gambling, etc.
3. The better the firm’s Website, the better your chances of a good campaign!
4. Try to get access to Google Analytics (Don’t know what that is? See http://www.google.com/analytics/).
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What Does a Business Want To Know From a SEM firm?
1. How well do you understand my business (i.e., vertical)?
2. How are you going to get customers to my Website (i.e., keywords)?
3. How much is this going to cost me? (i.e., bid management)?
4. How are you going to tell me how my ad campaign is doing (i.e., data analysis and reporting)?
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Art Jones | Senior e-Business / Information Technology Specialist | Pennsylvania Technical Assistance Program (PennTAP) | The Pennsylvania State University phone: 814-386-3808 || 118B Keller Building fax: 814-865-3589 | University Park, PA. 16802 e-mail: [email protected] |PennTAP website at http://www.penntap.psu.edu
Candidate websites for e-marketing assistance
• http://www.papellets.comhttp://www.betterbowls.comhttp://www.spectrasoundduplication.comhttp://www.whitetailunderdogs.comhttp://www.CommonwealthAccountingSolutions.comhttp://www.roomtobreathe.ushttp://www.stellofoods.comhttp://www.carriagehousecreations.comhttp://www.idealoutdoorstyle.nethttp://www.teamworks2002.comhttp://www.beadalicious.nethttp://www.cantol.com
From Dr. Jansen: Use your social networking skills - good method for locating a client
Art Jo
nes
ajones
@psu
.edu
Setting Up Your Team’s AdWords Account
• Team Leaders: See ‘Guide to Setting Up Your AdWords Account’ on ANGEL, Lesson 2 AdWords Set-up
• Follow the steps outlined in Guide to open an AdWords account -> this is the one that you are going to use for the Challenge!
• Create using the Gmail account that I am going to provide• NOTE: Only one account for the entire team. All members must be able to log into this account, using:
(a) unique ids or (b) one id for the entire team• Team Leaders: Once you have account set-up, note your unique Customer ID (CID), email to me in ANGEL:
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Gmail AccountsTeam 01 Just Banana ([email protected] gomcha10 )Team 02 M.E.L. Interactive ([email protected] gomcha10 ))Team 03 Lady Google_ Caught in an Ad Romance
([email protected] gomcha10)Team 04 6-Pack-Ads ([email protected] gomcha10)Team 05 Spain ([email protected] gomcha10)Team 06 Awesome ([email protected] gomcha10)Team 07 Lucky Number Seven ([email protected]
gomcha10)Team 08 The Boarders ([email protected] gomcha10)Team 09 ADventure ([email protected] gomcha10)Team 10 Dream Team ([email protected] gomcha10)Team 11 Googlites ([email protected] gomcha10)Team 12 Click Here ([email protected] gomcha10)Team 13 Blitz ([email protected] gomcha10)Team 14 Blonde Throttle ([email protected] gomcha10)Team 15 Encantado ([email protected] gomcha10)Team 16 JAB ([email protected] gomcha10)
Once Your AdWords Account Is Set-up, do: ….
1. Team leaders: get your team members brainstorming business leads and/or checking out businesses (check out the Student Guide notes on business selection)
2. Deadline for having a business (soft) Tuesday, 26 January. Sooner you have the a business, the better!
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Thank you!(reminder to do your daily logs)
Jim Jansen
College of Information Sciences and Technology The Pennsylvania State University