selecting a digital agency for web redesign - top tips
TRANSCRIPT
Selecting a Digital Agency for Web Redesign - Top Tips
Piero Tintori – CEO & Founder
Defining Digital Engagement for Higher Education
About me
Selecting a Digital Agency Webinar
• CEO & Founder of TERMINALFOUR
• A WCMS & Digital Marketing Platform for Higher Education
• 20 Years Web Development Experience
• We count more than 190+ of the world’s most recognizable universities & colleges as clients
Twitter: @pierotintori
•The right fit..
•5 important evaluation tips
•Key questions to ask
•Confirming deliverables
Overview
Selecting a Digital Agency Webinar
The right fit…
Selecting a Digital Agency Webinar
Potential areas of consideration:
Strategy / UX / Marketing
TechnologyDesign
Project Scale / Budget
Industry Geographic
• Talk to your short list in advance
• Don’t ask for free “sample designs”
• The best agencies are very busy and evaluating you too
• Be clear about your budget, kpis and goals (at least a range)
• If you have challenges, be open, even “off the record”
• What type of relationship do you want?
• Don’t go over the top with a formal RFP…Skill at answering a RFP ≠ creativity or project delivery
Requesting a proposal…
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• If there is a budget & people fit, great way to evaluate
• What to look for:
• Are you happy with the design feel & build quality?
• Similar sized projects
• Industry experience
• But..
• Find your own reference contacts, talk to the clients
• Find out who were the actual team involved in the project
The Design Portfolio…
Selecting a Digital Agency Webinar
• Get to know actual project team members, in person
• What help do you need?
• What in-house skills are available to you?
• What are your strengths? identify your weaknesses
• In-house or remote resources?
• Do you need help with your “day to day”?
• It’s all about the relationship…
The Project Team
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• Describe the process you undertake to really understand our users and their desires. How do you find our “online unique selling points”?
• If we start on X date, will the project manager specified be available to work in the project?
• What prototyping techniques to you use? (Wireframes, live prototypes)
• What strategies would you propose to increase revenue / conversion on our website?
What questions to ask?
Selecting a Digital Agency Webinar
• How do you approach the design phase?
• Will you be undertaking the CMS integration? Will the license (if commercial) be in my name? Can I contact the CMS company directly for support?
• Where is my website hosted? What access will I have to the server? Who is responsible for patching & security? Is it monitored 24/7?
• Is all your work in-house? Any outsourced? Local, international?
What questions to ask?
Selecting a Digital Agency Webinar
• Custom or existing template. Framework used?
• What devices and browsers are supported? What is the warranty?
• Agree a change management process, what are the constraints (time, # of templates etc.)
• Accessibility standards
• Responsibilities for content migration / authoring
• Technology (forms, CMS, search, custom code)
Confirming deliverables
Selecting a Digital Agency Webinar
• Follow our Blog:
http://www.terminalfour.com/blog
• Our Higher Education Web Survey:
http://www.terminalfour.com/survey2016
• Follow me on twitter: @pierotintori & @terminalfour
Thank You
Selecting a Digital Agency Webinar