selecting an lms: converging your business needs with emerging learning trends
DESCRIPTION
Learning needs are abundant both internally as well as externally in today's information-driven business environment. Internally, employees are facing changing product lines, new technology, and even new markets. While externally, channel partners and direct clients require constant training on how to implement, sell, and use your products or services. Additionally, increased government regulations and industry requirements are driving the need for both internal and external compliance based training.TRANSCRIPT
PRESENTED BY: Scot Lake, Senior Learning Analyst, Brandon Hall
Kenneth Fung, EVP, Corporate Strategy, Certpoint
Selecting an LMS: Converging your Business
Needs with Emerging Learning Trends
About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
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About Brandon Hall GroupResearch Focus:
• Learning and Development
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• Sales and Marketing
• Executive Management
• Supporting Technology Systems
• Social Media and
Communications
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• Research Membership Program
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Diagnostic
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Thank You to Our Contributors!
Presenters
Scot LakeSenior Learning Analyst
Brandon Hall Group
Kenneth FeungEVP, Corporate Strategy
Certpoint
How to Ask Questions
During Session
Type your questions into the question box.
Afterward
For more information, please contact us at:
Email: [email protected]
Website: http://brandon-hall.com/contact/index.shtml
Phone: (561) 306-3576
Agenda
• Overview of LMSs
• The LMS marketplace
• Thinking about your specific needs
• Some issues
• 6-step process
• Certpoint perspective
Poll Question #1
Are you currently shopping for a
learning management system?
Yes
No
Poll Question #2
If shopping for LMS, is this your first LMS,
or are you replacing an existing LMS?
First LMS
Replacing LMS
Not shopping for an LMS
Overview of LMSs
The old days…
Evolution
1980
Training Registration Systems
support classroomtraining
1990Course Management Systems
supportCD-basedlearning
2000Learning Management Systems
support online learning
2011 Wide range of Learning Management Systems
support learning & talent
What do LMSs do?
Core Features
Core Features
Launch Online
Courses
Testing
Track progress
and completion
Learning paths
Reporting
Top Five Business Uses
Sales force effectiveness
Strategic on-boarding of new hires
Customer support excellence
Extended-enterprise performance
Channel engagement
Alignment
• Expansion
• Innovation
• RIF
• Value Creation
• Expanded Services
• Mergers & Acquisitions
Where are you going?
Know Your Business Needs
• Improve performance
• Expand talent capabilities
• Create a flexible workforce
• Engage your workforce
• Create ownership and drive
What do you want to accomplish?
Poll Question #3
Which of the following best describes the
size of your organization?
1,000 employees or less
1,001 employees to 10,000 employees
More than 10,000 employees
LMS Features
• Social learning
• Networks
• Media
• Mobile
• On boarding
• Leadership development
• Workforce planning
• Sourcing & Recruiting
• Manage classrooms
• Virtual classrooms
• Manage competencies
• Performance support
• Certification management
• ����Skill gap analysis
• ����Content authoring
����E-commerce
• Launch online courses
• Testing
• Track progress and completion
• Learning paths
• Reporting
Learning (Core)
Learning (Core)
Learning(Robust)Learning(Robust)
CollaborationCollaborationTalentTalent
Talent
Management
Reporting
and
Analytics
LMS Trends
• Yes: ----------------------------------------------------------- 46%
• No: ------------------------------------------------------------ 54%
Are you presently shopping for a learning management
system?
• We’re shopping for our first LMS: --------------------- 21%
• We’re replacing an existing system: ------------------ 29%
• We’re not shopping for a LMS: ------------------------ 50%
Are you shopping for your first learning management system or are you replacing
an existing system?
• Hosted is best for us: ------------------------------------- 55%
• Installed is best for us: ------------------------------------ 9%
• Not sure: ---------------------------------------------------- 36%
For your organization, is hosted (SaaS) or installed the
best option?
• Compliance training: ------------------------------------- 56%
• Multiple portals for different groups with different looks and rules: --------------------------------------------------------- 69%
• Multiple languages: -------------------------------------- 19%
• E-Commerce: ---------------------------------------------- 13%
Which of these specific missions are relevant to your
organization?
LMS Trends• Hot: ----------------------- 31%
• Warm: -------------------- 38%
• Tepid: --------------------- 13%
• Cool: ---------------------- 19%
How excited are you about social features built into
LMS?
• Hot: ----------------------- 27%
• Warm: -------------------- 33%
• Tepid: --------------------- 13%
• Cool: ---------------------- 27%
How excited are you about mobile features in LMS?
• Hot: ----------------------- 43%
• Warm: -------------------- 21%
• Tepid: ---------------------- 0%
• Cool: ---------------------- 36%
How excited are you about talent management
features in LMS?
• Yes: ------------------------------------- 8%
• No: ------------------------------------ 92%
From your perspective, is the LMS dying?
The LMS Marketplace
Range of Pricing
• Pricing (and what you get) varies greatly
• From LMS KnowledgeBase:
– Hosted; 25,000 learners; 3 years cumulative
– 98 systems provide pricing
Range of Pricing (cont’d)
$14,997
lowest
price
$323,000
median
price
$493,000
mean
Price
$3,600,000
highest
price
Thinking about your
specific needs…
Core LMS Features: “Identify the features most important
to your learning and development program.”
LMS Feature Response Frequency
E-learning Courseware Launching, and Tracking 512
Virtual Class Management, Launching, and Tracking 385
Self-Service Course Registration 373
Course Catalogs and Schedules 364
Ability to Define Learning Paths 350
Customized/Ad-Hoc Reports 333
Built-in Testing Capabilities 321
Built-in Surveys and Quizzing 320
Standard/Predefined Reports 319
"Brick and Mortar" Classroom Management 303
Graphical Reports/Dashboard 294
Course Completion Certificates 286
Learning Platform Capabilities: “Identify the capabilities most
important to your learning and development program.”
Learning Platform Capability Response Frequency
SCORM/AICC 399
Customizable Interface/Branding 337
Customizable User Profiles 315
Integration with HR Systems 279
Integration with External Authoring Tools 274
Customizable Security Levels 259
Cloud-based installation 228
Multi-Language Support 221
Built-in Authoring Tool 218
Integration with other systems 200
Integration with External Virtual Classroom Tools 188
LCMS Integration Capabilities 177
Built-in LCMS 177
Built-in Virtual Classroom Tool 174
Built-in eCommerce Support (sell courses and process payments) 146
Off-the-Shelf Content included 130
Section 508/Accessibility Support 123
Integration with ERP systems 112
On-Premise Installation 100
Integration with CRM Systems 89
Integration with eCommerce systems 77
Poll Question #4
Which of the following best describes
what you most want to do with an LMS?
Launch and track e-learning courses
Define and prescribe learning paths
Manage “brick & mortar” courses
Other
Your Requirements
We’re interestedin an all-in-one
approach
We need to connectthe LMS to another
big system
We focus on training, not
broader HR issues
We create a lot of content internally
Compliance trainingis not important
We have other tools we want to usewith the LMS
We have other tools we want to usewith the LMS
We want to link learning with talent management
We use mostly off-the-shelf content
Compliance training is important
or
or
or
or
or
Your Requirements (cont’d)
We’re interestedin an all-in-one
approach
We need to supportmultiple languages
We focus on one-waycontent delivery
We want learnersto focus mainly
on course content
Our learners are external
We just need to support one language
We see value in learner-generated content
We want learners to form communities
and network
or
or
or
or
Some Issues…
Installed vs. Hosted (SaaS)
Installed Hosted (SaaS)On your own servers, behind
your firewall
On solution provider’s servers
‘Buying’ ‘Renting’
Control and security Service
Best when you want your
unique system
Best for convenience and
common needs
Hosted (SaaS) Systems
Are Common
Total = 132 LMSs
Less than
half of
implementations
are hosted, 27%More than half of
implementations
are hosted, 73%
Standards
So that systems can interoperate
– You publish a course in a standard
Standards
• Two main sets of standards:
– SCORM (1.2, 2004)
– AICC
* Sharable Content Object Reference Model ** Aviation Industry CBT Committee
Standards
• Also look for tested interoperability
* Sharable Content Object Reference Model ** Aviation Industry CBT Committee
Standards
Total = 132 LMSs
Not
SCORM 1.2
Compliant
17%
SCORM 1.2
Compliant
83%
Standards
Total = 132 LMSs
Not SCORM
2004
Compliant
44%SCORM 2004
Compliant
56%
Standards
Total = 132 LMSs
Not AICC
compliant
13%
AICC
compliant
87%
Six-Step Process
Create a Short List of Systems
• List differentiating desired features
• 10-20 items max
• Use to compare systems
• Goal: 3-5 systems
…differentiating features
Example – If your desired features are:
– Solution provider with 50+% of clients hosted
– Experience connecting with SAP
– Supports French
– Tested with SkillSoft course library
– Tested with Lectora Publisher authoring tool
Example – If your desired features are:
– Solution provider with 50+% of clients hosted
– Experience connecting with SAP
– Supports French
– Tested with SkillSoft course library
– Tested with Lectora Publisher authoring tool
Reduces 119 systems to 7
…differentiating features
…some differentiators
• Integrate with another system?
• Interoperable with content libraries or other tools?
• Compliance/reporting needs?
• Create a lot of content?
• External training, e-commerce?
• Talent management, HR?
• Supports mobile learning?
• Scalability? Accountability?
LMS KnowledgeBase
Develop a Set of Use-Cases
• Paragraph: how you would use a feature
• Discuss internally
• 20-25 use cases
• Becomes the script for demos
…example of a use-case
• Create an ad hoc report showing usage for the last
30 days, including:
– Courses completed
– Courses started, but not completed
– Courses completed by department
– Total time used by all learners
• Set up a distribution list for the new report and a
time for automatic generation and distribution
Set Up Scripted Demos
• Easier for both sides
• Give the demo script in advance
• They show how their system would do it
Talk to Current Customers
• Experienced customers become expert
• Even happy customers are very informative
• The key is to ask specific questions
…talk to current customers
Six questions to ask a customer:
1. How was the vendor during contract negotiations?
2. How did the implementation go? How long did it take?
What happened that you did not expect?
3. Which features of the system have you implemented
and not implemented? Why?
4. How responsive are they when you call?
5. What is the process when you want to customize
something?
6. What do you know now that you wish you knew at the
start?
Write RFP
• Write the RFP to match the use cases
• How they will meet your needs
• Costs
Evaluate Proposals
• Read the proposals
• Grade and select
Take-Aways
Assess your needs and develop a plan
Create a
short list
of systems
Write
use-cases
Talk to
current
customers
Set up
scripted
demos
Write
RFP
Evaluate
proposals
� Founded in 1996 as Vuepoint Corp.
� NY based HQ with global reach
� In-house support and development
� Empowering 1,000+ organizations
� Only learning company certified as Lean Thinking
Company Overview
Enabling the creation, management and transfer of an organizations proprietary knowledge for both the internal and extended enterprise to more people faster for less
Company Focus
Our product : CERTPOINTVLS™ 7th generation
An “all-in-one” fully hosted SaaS
learning platform:
LMS, LCMS, e-authoring, competency management, web 2.0 collaboration and mobile delivery
Used globally (85+ countries), Multilingual (40+ languages).
VLS 7.0- everything you need in one easy platform out-of-the-box package.
Trends
1) Delivering Learning to New Categories of Devices
2) Collaborative and Social Learning
3) Delivering Learning to the Extended Enterprise
4) Localized Delivery
5) Consolidation of Learning Platforms with Other Platforms in the Enterprise
Thank You
Kenneth [email protected]
Questions
For more information please contact Brandon Hall Group at
[email protected] or (561) 865-5017.
Scot Lake
Senior Learning Analyst
Brandon Hall Group
Kenneth Fung
EVP, Corporate Strategy
Certtpoint