selecting the 'right' ecommerce plaform
TRANSCRIPT
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The Magento Company
2008Launch of Magento 1.0Production Version
2001Founding of Varien as a web consulting firm
2004Varien transitions to specializing in open source eCommerce services
18-19th CenturyIndustrial Revolution. The world’s yet to discover the web or Magento :)
• Enterprise Open Source eCommerce platform • Version 1.0 released on March 31, 2008
• 490,000+ Downloads to Date• ~ 30,000+ live instances of Magento
• 41,000+ Registered Community Members
• 90+ worldwide corporate partners
• Fastest growing platform on the market
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Awards
www.magentocommerce.com
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jesu
The ‘right’ solution
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The ‘right’ solution
• FIRST – no perfect solution. Realize this early on!
• Look for a product you can build on
• Product that fulfills your primary objectives
• A provider you trust
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Getting Started – Understand Your Needs
• Internal Business Evaluation
• Competitive Landscape Evaluation
• Talk to Your Customers
• Network with Colleagues
• Learn Industry Trends
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Align the Team
• Involve team members in the process
• Talk in language they understand
• You’ll need their support!
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Features?
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Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
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Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
![Page 11: Selecting the 'Right' eCommerce Plaform](https://reader035.vdocument.in/reader035/viewer/2022081422/555c9b82d8b42a6f778b50d7/html5/thumbnails/11.jpg)
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
Send To A Friend
Send To A Friend
Paypal
Checks/Money Orders
Google Checkout
Free Shipping
Saved Shopping Carts
Gift Messages
Create Account
Address BookGuest Checkout
One-page Checkout
Checkout
Newsletter Management
Polls
Google Site Map
Site Map
Rss Feeds
Wishlist
Reports
Product Comparisons
Faceted Navigation
Virtual Products
Batch Updates
Batch Import
Product Tags
Product Reviews
Re-orders
Order Status
Purchase Orders
Sales Report
Tax Report
Related Products
Product Zoom
Breadcrumbs
![Page 12: Selecting the 'Right' eCommerce Plaform](https://reader035.vdocument.in/reader035/viewer/2022081422/555c9b82d8b42a6f778b50d7/html5/thumbnails/12.jpg)
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
Send To A Friend
Send To A Friend
Paypal
Checks/Money Orders
Google Checkout
Free Shipping
Saved Shopping Carts
Gift Messages
Create Account
Address Book
Guest Checkout
One-page Checkout
Checkout
Newsletter Management
Polls
Google Site Map
Site Map
Rss Feeds
Wishlist
Reports
Product Comparisons
Faceted Navigation
Virtual Products
Batch Import
Product Tags
Product Reviews
Re-orders
Order Status
Purchase Orders
Sales Report
Tax Report
Related Products
Product Zoom
Breadcrumbs
Multiple Websites And Stores
One-click Upgrades
Tax Rate Management
Permission System
Mobile CommerceFree Shipping Option
Recently Compared Items
Recently Viewed Products
Url Rewrites
Gift Messages
Create Account
One-page Checkout
Checkout
Google Site Map
Wishlist
Faceted Navigation
Virtual Products
Order Status
Tax ReportProduct Zoom
Multiple Websites And Stores
Administration Panel
Mobile Commerce
Multi-tier Pricing
Flexible Coupons
Recently Compared Items
Send To A Friend
Checks/Money Orders
Newsletter Management
Site Map
Rss Feeds
Product Comparisons
Purchase Orders
Sales Report
One-click Upgrades
Mobile CommerceFree Shipping Option
Recently Compared Items
Gift Messages
Checkout
Google Site Map
Wishlist
Faceted Navigation
Virtual Products
Order Status
![Page 13: Selecting the 'Right' eCommerce Plaform](https://reader035.vdocument.in/reader035/viewer/2022081422/555c9b82d8b42a6f778b50d7/html5/thumbnails/13.jpg)
Features
• Priortize – Critical– Nice to Have– Wishlist
• Focus on features that impactthe bottom line (conversions?)
• Be careful of bloat
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Documentation
• Document Everything!
• Features
• User Flows
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Map The Path
• Project Plan
• Multi Phases?
• Road to ROI
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What are the Options?
• In-House
• Open Source
• Bespoke / Custom / Outsourced
• On-Demand (Saas)
• Licensed Solution
• Hybrid
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Relationship
• What do you expect?
• Can the vendor offer theservice?
• References
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RFP / RFQ
• Details. Details. Details
• Give opportunity to speak up
• Reasonable timeframe
• Due diligence
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Conclusion
• Understand your goals
• Articulate the requirements
• Select a platform for the longterm
• Work with a provider thatmatches your culture
• Be Driven. Nothing but success!