Selection & Justification I will be selecting my second idea for many reasons. I’ve never produced an advert with such a broad

spectrum of possible ideas and camera angles and styles. Although this could be a risky strategy, it

could work out for the best due to its rare number of productions in the past, and its versatile

options of where to film for each specific bit of equipment of clothing, expands the target audience

to a much broader range. This then increases the number of people who’ll view it for a reason as

appose to them having to. The video will be a promotional video and an advert mixed into one

production, this will then be more enjoyable to produce as well as to watch.