SHY TECH

ATTENTION ECONOMY

Artvertising

Branded Content

Brand Ambassadors

Charity Culture

Branded Environments

Active Engagement

Advertising as a Service

Ambient Touchpoints

Artificial Scarcity

Tryvertising

Pop-Up Experiences

Sensation Marketing

Serendipity Services

Snack-Size Media

Tailored Touchpoints

Dynamic Storytelling

Experience Design

Multisense Marketing

Guerilla Stunts

Contextual Marketing

Miniaturisation

Natural User Interfaces

Modular Devices

3D Media & 3D Devices

Advanced & Smart Materials

Affective Computing

Ambient Intelligence

Flexible Electronics

Print Plus

Smart Home

Smart Sensors

Wireless Transmission

Surrounding Interfaces

Smart Agents

Seamless Media

FAB REVOLUTION

NeocraftingBio Printing

Decentralised Production

Food Printing

Home Fabbing

Mass Customisation

We’d like to thank the following wonderful people for sharing their knowledge, passion and time to contribute to this trend universe: Stefan Baumann, Jens Bode, Delia Dumitrescu, Christine de Panafieu, Katharina Kiéck. And of course, a million thanks to all our worldwide trend scouts. You guys do an amazing job! Copyright December 2012 • 6th EDITION (December 2012)

HOW TO READ THISSize & Density: The size of the circle and the density of the grid pattern are based on the quantity of the underlying micro-trends.

Connections: The size of the connecting line is based on the number of micro-trends that both mega-trends have in common.

Micro-trends are the very first concrete indications of emerging trend movements. They are new, intelligent, leading and structure-changing innovations. Every month, we identify and publish a minimum of 300 micro-trends in our online trend database trendexplorer.com.

SELF CENTRAL SOCIAL SPIN

Instant Community

Matchmaking Services

Life Sharing

Niche Networks

Micro Blogging

Community of Interest

Connected Experience

Crowdfunding

Crowdsourcing

Cybermobbing Social Curation

Social Lending

Social Entrepreneurship

User-Generated Content

Social Networks

P2P Economy

Post-Ownership

Remix Culture

Social Commerce

E-Learning

Enterprise 2.0

Edutainment

Knowledge Services

Micro Jobs

Teenpreneurs

Virtual Mobility

Infolust

Creative Class

Appspertise

Collaborative Working

Collective Intelligence

Coopetition

GAME ON!

Nostalgic Entertainment

Rewarded Activities

Mobile Games

Social Games

Virtual Goods

Virtual Worlds

Serious Games

Casual Games

E-Sports

Gamification

Alternate Reality Games

Big Games

SKILL SOCIETY

ECOLUTION

HEALTHSTYLE

Life Recharging

Mindstyle

M-Health

Slow Life

Spiritualisation

New Fitness

Body Tuning

Connected Health Agents

E-Health

Health Consulting

Active Aging

Energy Harvesting

Local Niche

Ethical Consumption

REconomy

Urban Countrification

Organic Products

Clean Tech

Economising

ECOnvenience

Corporate Social Responsibility

Eco Cities

HUMAN 2.0

Immersive Simulation

Personalised Medicine

Nanomedicine

Wearable Tech

Robotics

Human Enhancement

Humanomics

Bioengineering

Brain OS

Genetic Modification

Smart Targeting

Social Sensors

Social Analytics

User Profiling

Visual Aid

Self-Tracking

Semantic Intelligence

Smart Search

Long Tail

Open Data

Natural Computing

Security Systems

Real-Time Web

Algorithm Authority

Dynamic Pricing

Big Data Systems

Cloud Services

Data-Driven Services

Programmable Matter

Product Hacking

Rapid Manufacturing

DATA ERA

OUTERNET

Indoor Navigation

Mobile Content

Location-based Services

App Economy

Augmented Vision Mobile Payment

Mobile Commerce

Object HyperlinkingBricks & Clicks

Context Awareness Personal Bodyguard

Phygital ProductsDigital Downtime

Smart Cities

Web of Things

Post-PC Products

EASE UNLIMITED

Life Management

On-demand Services

Multifunctional Products

Smart Basic

Speed Retail

Universal Design

Self-Service Culture

Convenience Products

Convenience Services

Full Service

Digital & Micro Payments

Digital Preview

Do-it-yourself

Extreme Experiences

Gravanity

Hobbynomics

Life Caching

Massclusivity

Me Moments

Personal Design

Prosuming

Self-Optimisation

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