self checkout solutions at spar - convenience
TRANSCRIPT
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Self Checkout Solutions atSPARGARY HARRIS – HEAD OF BRANDSPAR INTERNATIONAL
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• New ERP Microsoft Dynamics• Self Scan Technology• Mobile Checkout
SPAR Netherlands University Stores
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SPAR SELF CHECKOUT SOLUTIONS – SPAR NETHERLANDS
SOCIAL MEDIA CARRIED INTO THE STORE ENVIRONMENT
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SPAR SELF CHECKOUT SOLUTIONS – SPAR NETHERLANDS
WHERE SELF SERVICE IS THE NORM
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Self Checkout Solutions – SPAR Netherlands
DIGITAL IS THE NORM
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SPAR – Self Checkout Solutions
THE TONE-OF-VOICE IS INFORMAL AND RELAXED
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BANKS OF CASHLESS HIGH-SPEED SELF CHECKOUT PODS
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OPEN FLOORPLAN LAYOUT CONFIGURATION
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EASILY ACCESSIBLE AS PART OF THE CUSTOMER FLOW
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SPAR Austria University Store – Vienna
CATERING TO THE NEEDS OF A MODERN CONSUMER
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BANKS OF CASHLESS HIGH-SPEED SELF CHECKOUT PODS
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DIGITAL TECHNOLOGY IS NOT A BARRIER – INITIAL ACCEPTANCE WAS VERY HIGH
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SPAR Norway Self Checkout
SELF CHECKOUT WITH BIOMETRIC AGE CONTROL
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Developed Own POS System and Self Checkout• Designed to be low cost – 80% cheaper• No extra floor space• Able to take fuel payment• Easy to use• Fully flexible
SPAR UK – Henderson Group
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BUILT INTO EXISTING CHECKOUTS
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SPAR Ireland Self Checkout
WITH A COMBINATION OF CASH AND CARD-ONLY MACHINES
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SPAR Russia Self Checkout
IN COMBINATION WITH CAMERA AND WEIGHT-CHECKING FACILITY
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SPAR India – Multiple Checkout Options
Mobile App Checkout Checkout On Staff App Self Checkout Kiosk
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A (VERY) HIGH INVESTMENT IN (NON-MATURE) TECHNOLOGY IS NOT AN OPTION!
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SPAR Belgium – Colruyt GroupSo… what can we do to approach this experiencewhile avoiding the cost?
still queues…. …. still expensive hardware
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SPAR Belgium – Colruyt GroupSo… what can we do to approach this experiencewhile avoiding the cost?
Let customers use their own device as scanning & payment terminal, and focus on a good integration with legacy systems.
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SPAR Belgium (Colruyt) Scan, Pay and Go
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STEP 1: SCANScan the barcode on the
packaging of the product or scan the code on the shelf
SPAR Belgium (Colruyt) – Scan, Pay and Go App
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STEP 2: PAYIf you are done shopping,
you can immediately pay by mobile phone in the check-out zone. You do not have
to wait in queue.
SPAR Belgium (Colruyt) – Scan, Pay and Go App
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STEP 3: GOEverything is in your
Shopping bag. You can check out by scanning your
digital receipt.
SPAR Belgium (Colruyt) – Scan, Pay and Go App
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Early Results: Customer BehaviourA stable, loyal customer base, who are quite happy
• Re-use: about 70% (2 out of 3) are frequent customers and use the app regularly.
• Active user base remains stable at SPAR (4 Test Stores).
• Basket size is equivalent to regular basket size. No significant differences.
• High NPS (Net Promotor Score) of 32% (55% in best store)
• Target: 5% of turnover. Currently achieving 4%.
SPAR Belgium (Colruyt) Scan, Pay and Go
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Early Results: What do Customers Say?
• First Conclusions• Modernises shopping, but more individual• Matching perfectly with the need for efficient and functional shopping• Not a 100% match with a ‘traditional’ SPAR customer who prefer personal contact
• Reasons to use match perfectly with pilot project intentions• No queuing, faster and more efficient• Perceived as innovative, although relatively simple technology• Paperless shopping• More price conscious shopping, greater transparency
SPAR Belgium (Colruyt) Scan, Pay and Go
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THANK YOU
GARY HARRIS – HEAD OF BRANDSPAR INTERNATIONAL
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The Many Dimensions of Self-CheckoutPanelists:
Gary Harris, Head of Brand | SPAR InternationalSøren Birkstrøm, CIO | Reitan Convenience Denmark