Making the Right Business Choice

This presentation by Maira Bay de Souza is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

Notes from presentation by

Matt Scherb

at Canada Job Expo

Toronto

November 27th 2012

Before we begin ...

Items in this font are the notes I took of what the presenter said

Items in this font are my own comments

Choosing your product or service

How easy is it to get customers for the product or service you want to sell?

get a product/service that people are hungry for

go for things that people will want over and over

choose a product that a lot of people will consume

Matt's answer to that is: coffee. But there are many other products like that out there.

It's interesting how he starts the business from the customer, the market demand, instead of starting with an idea, and then trying to find a market for it.

Ways to create wealth

Ways to make money:

trade your time for money (regular 9-5 job, the way 95% of people make money)

use other people's effort (have a business and make money from your staff's work)

other people's money (use the bank's money for seed capital)

use other people's idea (tap into what other people are doing: reseller, franchise, etc)

I agree with him. It's amazing how the “time for money” exchange is so ingrained in our definition of making a living.

self employed = no benefits?

There's great benefits programs for the self-employed:

benecaid sonata health

There is also a new Employment Insurance for the self-employed program from the government.

Disclaimer

The notes presented here are what I understood from what the presenter communicated. They might not be 100% accurate, as I was taking notes and listening to the presentation at the same time.

All the information I am quoting from the presenter is his intellectual property. I am reproducing it here under the fair use policy, for quoting purposes only.