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Self-Publishing Boot CampCarla King

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Why Publish?

Set expectations.

Will my book...

Create income?

Contribute to career?

Personal satisfaction?

How to Write a Book Proposal

by Michael Larsen

3rd Edition

Business Plan in a Day

by Rhonda Abrams

2nd Edition

Chapter 1

Reality Check

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What is platform?

Consistent branding

Start: NOW

Website, blog, social media

Contribute to community

- Easy, cheap, fun marketing & publicity

ASK: Where are my readers?

Platform Development is #1

Chapter 2

http://www.amazon.com/dp/1884956823?tag=booklovers03-20&camp=0&creative=0&linkCode=as1&creativeASIN=1884956823&adid=0WBT4WZRTFT8H2K89Q45&http://www.amazon.com/dp/1884956823?tag=booklovers03-20&camp=0&creative=0&linkCode=as1&creativeASIN=1884956823&adid=0WBT4WZRTFT8H2K89Q45&http://selfpubbootcamp.com/http://selfpubbootcamp.com/

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Editing is #1, too

Writing groups or peer groups

Conceptual editing Copyediting / line editing

Proofreading

Finding editors and proofreaders

Chapter 4

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Design is also #1

Book cover - digital and print

Interior - digital and printstatic vs reflowable Tools - DIY w/MS Word

InDesign/Quark, Photoshop, Illustrator Hiring designers

Chapter 5

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Scribd

Smashwords

Amazon (CreateSpace, DTP, Kindle)

Bookstores- Want Your Self-Published Book in Stores? Weigh the Options

Direct - website, back-of-room sales

Sales Channels

Chapter 9

20%

20% + 30% if aggregated and purchased through other online store:

30% +

55-65%

0%

Non-exclusive

You can use anyand all of these

channels

and others

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Bowker:Control Your ISBN

1. You buy block of 10 ISBN numberse Pitfalls of Using Self-Publishing Book Packages

2. Insert metadata for SEOA Self-Publisher's Guide to Metadata for Books

3. Price your book

4.

en buy your bar code (for print)5. Lifecycle - notify when out-of-print

or 2nd edition available

Chapter 6

http://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://www.pbs.org/mediashift/2010/10/a-self-publishers-guide-to-metadata-for-books285.htmlhttp://www.pbs.org/mediashift/2010/10/a-self-publishers-guide-to-metadata-for-books285.htmlhttp://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://selfpubbootcamp.com/http://selfpubbootcamp.com/http://selfpubbootcamp.com/

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Curators: Your new best friends

Targeted / vertical markets in genre or industry

Vetted!

Bloggers, reviewers

Social network community

Reader rating systems Catalogs - books, supplies, gear, gifts . . .

Micropublishing

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6 Get your book into the systemBuy your own Bowker ISBNs, barcodes, to control your metadata

7 Format e-book versions and printHow for format for digital, printing

on-demand, short run, and offset

8 Sell your bookSelling on the web, direct, in catalogs,back-of-room, and packaging books

9 Distribute e-book & print formatsFormatting and distribution toe-tailers and brick & mortar

10 Never stop marketing

10 Steps to Self-Publishing Success

1 Set your mission and goals

Get a reality check on your personaland professional expectations

2 Develop your platformSocial media, forums, communities

online and off.

3 Take care of businessBudgets and business activities

4 Finish writing and editing

Writing groups, outsourcing to editorsand proofreaders for quality book

5 DesignStandards for ebooks and print,

finding a designer for quality book

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