self publishing nuts and bolts
TRANSCRIPT
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SELF-PUBLISHING NUTS AND BOLTS
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2015: 450,000+ new self-published books
You’re Not Alone
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The Way It Was
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The Way It Is
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You become your own small press.
You own and control everything.
You contract with specific service providers.
You reap the highest return per book.
You make all of the decisions.
Option 1: DIY
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EBOOKS: 30% of all book sales, weighted by category
4 major readers: Kindle, Nook, iTunes, Kobo
Step 1: Choose Your Format
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EBOOKS:1. Kindle Direct (exclusive to Kindle readers)
2. Direct distribution to all four e-readers
3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
Step 1: Choose Your Format
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POD (PRINT ON DEMAND) IngramSpark, CreateSpace, Lulu, Blurb
Handles printing, retail catalog, and fulfillment
Low or no upfront cost
Author sets price
Step 1: Choose Your Format
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OFFSET PRINTING◦Custom print and assembly
◦You arrange separate retail catalog and fulfillment
◦Upfront cost of printing inventory
Step 1: Choose Your Format
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INTERIOR TEXT
Blurbs and endorsements
Title page and copyright page
Step 2: Collect Book Material
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Copyright Page
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Copyright: http://www.copyright.gov/
ISBN: http://www.isbn.org/
LCCN: www.LOC.gov
Copyright Page Info
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INTERIOR TEXT Blurbs and endorsements Title page and copyright page Dedication, Epigraph Table of Contents Foreword/Introduction/Preface/Prologue Acknowledgments About the Author Promotional Page
Step 2: Collect Book Material
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Step 3: Book Cover
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Step 3: Book Cover
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Deluxe Cover
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Budget Cover
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Step 2: Book Cover Hire a Professional (ask me for referrals) Crowdsource it: http://99designs.com/ DIY Lite:
◦http://www.coverdesignstudio.com/◦http://damonza.com/◦https://www.canva.com/ ◦CreateSpace Cover Generator (free)
DIY Serious◦Adobe InDesign
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Step 3: Print Formatting
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Print Pages Are pages numbered, with odd on the right
(and no numbers on blank pages, front matter, or chapter headings)?
Are there blank pages on verso (left) before chapter or section starts?
Are margins justified? Are words hyphenated to smooth line
widths? Are margins wide enough for a finger (with
extra space for the gutter)?
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Print Pages Are there headers on text pages, but not
chapter breaks or blank pages? Are there widows or orphans breaking
across pages? Did all of your formatting (smart quotes,
italics, footnotes) transfer?
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Hire a Professional
DIY Lite◦ http://www.bookdesigntemplates.com/ ◦ https://www.createspace.com/Products/Book/
InteriorPDF.jsp
DIY Serious◦ Adobe InDesign◦ LaTeX
How to Make a Print Interior
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Step 4: Ebook Formatting
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What An Ebook Is
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Reader’s Choice
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Hire a Professional◦ https://www.smashwords.com/list◦ http://edsguild.org/
DIY Lite: follow the guidelines◦ https://www.smashwords.com/books/view/52◦ https://kdp.amazon.com/help
DIY Serious:◦ https://code.google.com/p/sigil/◦ http://calibre-ebook.com/
How to Make an Ebook
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Step 5: The Back Cover
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100-200 words
Nonfiction: What’s In It for Me?
Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
Writing Back Cover Copy
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In addition to the description: Blurbs/endorsements
Author Bio
ISBN/Barcode box
Publisher Logo/name
Writing Back Cover Copy
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Create accounts, add tax information
Set price
Upload files
Celebrate!
Step 5: Publish
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Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing
or
Contracting with a third party to act as your publisher, at your expense.
Option 2: Do It For Me
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Are they selective?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
Is This Company Right for You?
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Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Is there a clear way to terminate the
agreement if things don’t work?
Is This Company Right for You?
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Writer Beware: http://www.sfwa.org/other-resources/for-
authors/writer-beware/
Preditors & Editors:http://pred-ed.com/
Do Your Homework
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…the real fun begins!
MARKETING
When the Book Comes Out…
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“Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to
success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your
book could change the world.”
― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
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http://bethjusino.com(Click Resources for links to many of the services mentioned)