sell in multiple channels using video
DESCRIPTION
We often praise video as the most cost-effective use of marketing dollars - it is a piece of content that you can use in multiple channels without more production costs. The most obvious use for video is on a company website, but there are multiple other channels both on and offline where you can use video at no additional cost.TRANSCRIPT
SELL IN MULTIPLE CHANNELS
USING VIDEO
Elizabeth Adams
Partner
Martini Media
www.martinimedia.com
www.martinimedia.com/blog
CONTACT
Most cost-effective use of marketing dollars
One piece of content in multiple channels without additional production costs
Most obvious use is on company website, but there are multiple other channels on and offline where you can use with no additional cost, including:
WHY VIDEO?
SOCIAL NETWORKS
VIDEO SHARES EMAIL LOCAL SEARCH
TRADESHOWS SALES MEETINGS
BLOGS
Having a customer testimonial in text is one thing, but seeing and hearing praise come directly from the customer is another. Create customer testimonial videos to show potential customers how great real people think your product or service is.
COMPANY WEBITE
PRODUCT PAGES
CUSTOMER TESTIMONIAL
OTHER PAGES Make a video about your company and put it on your About Us page, or create a video case study. Both types of video are great ways to show and tell your story quickly.
Did you know that using video on a product page increases a customer's likelihood to buy? If your video could also be a product demo, place the video on the page where your customer is likely to make a buying decision.
SOCIAL NETWORKS & BLOGS • Use video to enrich your social profiles, and encourage employees and customers to share with their networks
• Add a YouTube application to your Facebook page to enrich the user experience.
• Create a LinkedIn "Custom Company Profiles" that allows you to upload more modules including a video about your company that lets potential employees and partners to get to know more about what you do
• Send your video link to popular bloggers in your industry and include a brief description of why it is newsworthy
VIDEO SHARES • YouTube is the king, but other video shares appeal to niche social networks
• We use TubeMogul to push content out - it is an easy way to post and track video content across multiple shares
• Consider uploading some videos to networks individually - this will allow you to adjust file names and titles to target to multiple audiences
• See our Beginner's Guide to Video SEO for more info
• Great way to connect with current and potential customers that may not regularly visit your website
• Some email services, like Eyejot, allow you to embed video directly into your email.
LOCAL SEARCH
• Enhance your local listings with video
• Right now, Google Places is the only of the big three search engines that allows you to add video to your local profile for free
• Some experts have suggested that video may help improve your visibility in local search results.
TRADESHOWS • Showing video in your tradeshow booth is a great way to attract attention and start a conversation
• Some tradeshows have restrictions on audio in booths, so be sure to either include captions in your video or provide headphones for your visitors.
SALES MEETINGS • Arm your sales force with the video to add to their sales presentation
• Just like on a website, a video is a great way to give potential customers a quick overview of your company, product, or service, leaving more time for sales people to answer questions and sell product.
Martini Media
www.martinimedia.com
www.martinimedia.com/blog
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