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A lesson in Persuasion

Sell me This Pen

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Sell me this pen A lesson in persuasive appeals

Writing/Speaking and Listening Guide

Created by Kelly Congrove For iTeacher Lady Productions

©2015 iTeacher Lady. All rights reserved. An individual classroom teacher who has purchased this Guide may photocopy or print the materials in this publication for his/her classroom use only. Use, storage, or reproduction by a part of or an entire school system, by for-profit learning centers and like institutions, or for commercial sale, is strictly prohibited. No part of this publication may be posted, loaned, reproduced, transmitted, translated, or shared in any form without the express written permission of the publisher. Created and printed in the United States of America.

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©2015 iTeacher Lady Productions Persuasion Unit

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Table of Contents Sell Me This Pen A Lesson in Persuasive Appeals Writing/Speaking and Listening Guide

Rhetorical Appeals- Logos, Ethos, & Pathos..................................................4 Sell Me This Pen Worksheet.............................................................................5 iTeacher Lady Page...........................................................................................6


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Name:________________________________________ Date:______ Period:______

Rhetorical Appeals Logos, Ethos, and Pathos

Logos The goal of persuasive writing is to persuade to your audience that your ideas are valid- or more valid than someone else’s. Greek philosopher Aristotle divided the art of persuasion into three appeals- Logos (Logical), Ethos (Ethical), and Pathos (Emotional). Logical: persuasion by the use of reasoning. The use of logic to support a claim. Facts and statistics are used to enhance a point. Giving reason is the heart of persuasion, which could be why this was Aristotle’s favorite appeal. Ethical: convincing by the character of the author. People tend to believe people they respect. You need to convince the audience your authority on the topic- Why should they believe YOU? Emotional: persuading by appealing to the reader’s emotions. The emotional appeal can effectively be used to enhance a point. Use vivid language, emotional language, and numerous sensory details.


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The Commercial Effect: List commercials that reflect different appeals.

Logos Commercial:

Why is it logical?

Ethos Commercial:

Why is it ethical?

Pathos Commercial:

Why is it emotional?

Name:________________________________________ Date:______ Period:______

Rhetorical Appeals Sell me this pen

Logical Appeal:___________________________________________________

Reasons/Examples:

Ethical Appeal:___________________________________________________

Reasons/Examples:

Emotional Appeal:_________________________________________________

Reasons/Examples:


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Directions: Try your best to sell the pen shown above. List three examples of the three persuasive appeals and give reasoning that back your claims.

Goal:_________________________________________________________ To sell my teacher this pen.

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sell me this pen - mr. sand's english...

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