sell what can't be copied (chris castiglione - ecomm 2009 amsterdam)
DESCRIPTION
Stewart Brand once said, “Information wants to be free. And it also wants to be expensive,” but how do we recognize the difference between what wants be free and what wants to be expensive? In this talk my goal is to provide a definition for what should and shouldn’t be given away for free.TRANSCRIPT
Copy What Can’t Easily Be Sold
&
Sell What Can’t Be Copied
Chris Castiglione eComm 2009 Amsterdam
www.ccastig.comwww.twitter.com/castig
Monday, November 2, 2009
Music Industr(ies)
Monday, November 2, 2009
2 Problems for Musicians
Problem #1: Getting people to listen to your music
Problem #2: Getting someone to give you money
Monday, November 2, 2009
FREE
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Information wants to be free!
Stewart Brand
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Information wants to be free!
...but it also wants to be expensive!
Stewart Brand
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FREE?--------------
$$$?
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1.Monday, November 2, 2009
Getting people to listen to your music
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Pervasive
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PervasiveF
ee
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Chris Brown’s “Forever” back in the iTunes top 10
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Michael Angelakos
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it’s being remixed into background music on videos...like this......one...
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2.Monday, November 2, 2009
getting someone to give you money
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Kevin Kelly
PersonalizationEmbodimentAccessiblyFindability
AuthenticityImmediacy
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Personalization
i wordpress.............................
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EmbodimentMonday, November 2, 2009
Accessibility
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FindabilityMonday, November 2, 2009
Authenticity
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Immediacy
the same information
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$50 CD + Thank you phone call
Josh Freese
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$250 CD + Lunch TogetherMonday, November 2, 2009
$2,500 CD +
Drum Lesson & Foot Massage
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$5,000 CD +writes a song
about you
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$75,000 CD + joins your band for a month...
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Why is this Important?
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2 ProblemsProblem #1: Getting people to use your stuff
Problem #2: Getting someone to give you money
SOLUTION: Copy What Canʼt Easily Be Sold
+ Sell What Canʼt Be Copied
Monday, November 2, 2009
Chris Castiglione
www.ccastig.comwww.twitter.com/castig
Monday, November 2, 2009