Sell Your Business Fully managed & confidential services for business owners.

2

OverviewWho we are and what we do

BuyMyBiz is a business sale broker working with owners of small and medium sized businesses.

With a wide range of completed sales across the UK, we provide business owners with support,

experience and a range of services to help find the right buyer for their business.

Our services include:• Confidential marketing

• Business valuation & sale appraisal

• Preparation of key marketing documents and disclaimer

• Full support and management up to sale completion

• Exit planning Services

The team behind BuyMyBiz have over 50 years ‘hands on’ commercial business experience

and have successfully completed a number of business sale transactions. In a market largely

populated by re-active and No Sale No Fee – Listing Agents, BuyMyBiz brings a proven,

professional and marketing lead service to help you secure the best deal for your business.

With extensive knowledge across a variety of business types and independent of any

larger professional services firm or investment bank, BuyMyBiz delivers market-leading

client support, business marketing and deal negotiation skills to small business owners and

entrepreneurs.

Often we can significantly enhance the offer value for our client’s business by delivering our

proactive marketing, good service, negotiation support and a no surprises service for our

private business owners.

3

BuyMyBiz operates across a wide range of business sectors, including:

• Ecommerce & Retail

• Food, Drink & Hospitality

• Business & Support Services

• Heath & Wellbeing

• I.T. & Telecommunications

• Sports & Leisure

• Professional Services

• Automotive & Transport

4

Plan your exitWhen to market your business

There are many reasons why a business owner may decide to sell.

It could be a result of a planned retirement and succession issue, an

investor looking to exit, change of focus, reduced interest in the business

or simply reaching a point where the business needs the energy and

financial support of a larger group to continue expansion.

Regardless of the reason, it is imperative that you allow enough time

to plan your exit and find the right buyer. Many business owners do

not act until the business has reached a plateau or is in decline, some

simply leave the planning and marketing until a few months before

they wish to sell. All of these mistakes will prove a major disadvantage

when you want to sell. Whenever possible, start the sale process when

the business is doing well and try not to rush the sale process. A good

business always sells.

To secure the best deal for your business, you simply need to plan

ahead. Competitors and buyers that approach you directly are unlikely

to pay a premium for your business whereas other trade or private

buyers identified through research and marketing are more likely to.

As a minimum we recommend 12 months from initial marketing to sale

completion. Sometimes sellers are lucky and complete a sale in less time,

however the first mistake made by many business owners is to rely on

luck rather than taking the initiative and planning early.

Talk to us about the sale of your business, free valuation and sale appraisal

Contact us on 0330 133 2021 or email sales@buymybiz.co.uk

5

Review & considerSelling your business

Any planned sale of your business must factor in both your personal and

business circumstances to ensure a successful and rewarding exit from

your business. Before proceeding with a sale, we will help you review

and consider your options. This will start by looking at the possible

succession candidates, which may include:

• a family member

• a co-owner

• an employee

• a third party buyer

The sale of any business can be a complex and difficult process. At

an early stage you will need to decide what your exit ambitions and

priorities are. You may be driven by the best price, ease of transaction,

buyer’s intentions for the staff and business or just the speed of a quick

sale. Other considerations will include:

• Goodwill & Asset Sale

• Sale of shares (Limited Company)

• Business Valuation

• Intellectual Property

A business sale is often considered a major life event. Regardless of

the reason for your sale or how soon you wish to exit, the process

should never be underestimated. For the best results you must always

allow appropriate time to plan, prepare and market your business on a

confidential basis.

This preparation keeps you in control, the more control you have, the

better your eventual deal. With the right support you have little to lose

and much to gain. You will only sell your business once, so do it right.

6

How?How to sell your business

Whatever the reason for selling, it should be based upon clearly defined objectives and

consideration of the alternatives. The sale process can be time consuming, stressful and

therefore it is important to receive advice from experienced professionals to help guide you

through the process.

Every business is different, the support and advice you receive must be focused towards your

particular exit requirements. Selling any business needs careful consideration and planning,

you need to avoid the ‘one service fits all’ business listing brokers, every business is unique and

you must make your business stand out from the crowd. Before proceeding with a sale, we will

discuss with you the various options available.

At BuyMyBiz we plan and agree a suitable marketing strategy with each of our individual clients.

As a business owner, you have already invested much time and effort in your business and will

always assume you will want to secure the best deal.

7

The most common objectives when selling:

• maximise business sale proceeds (net of tax)

• complete the sale as quickly as possible

without damaging the business

• protect management and employees’

interests as far as possible

8

What is it worth?The value of your business

Having devoted many years as well as blood, sweat and tears into the

business, a business owner may struggle to take an objective view on the

value of their business and time-scales for a sale. Add to this the wide

range of valuation principles a buyer will use to justify any offer, there

is no surprise that an independent valuation and sale appraisal from an

experienced firm of business brokers is essential before you commence

the business sale process.

The business valuation process can be complex, based not just on

your bottom line profits, but a multitude of figures and factors – both

quantitative and intangible. Financial performance provides an

objective and useful insight into material value and history, but rarely

considers the true business opportunity and intellectual property

values.

The bottom line is simple; your business is only worth what a buyer is

willing to pay; a single offer alone does not demonstrate the true value

of a business. A one horse race is a sure shortfall and a guarantee not

to get the best deal for your business; the more comprehensive the

marketing, the more potential buyers you will find.

Simply by engaging more than one buyer you create competitive

tension that leads to multiple offers and the power of comparison.

This comparison allows a business owner to understand the true value

potential of their business and as a result secure the best deal possible.

Knowledge really is power when it comes to selling a business, and with

a better understanding and sense of the value of your business, you can

progress to sale completion in the comfort that you are not selling under

value.

9

The true valueIntangible Assets & Intellectual Property

Goodwill and other intangible assets can form a major part of an overall

sale value. Often these intangibles are not fully understood by either the

buyer or seller yet could hold significant value.

These will include:• goodwill & brand recognition

• trademarks

• patents

• copyrights

• business methodology

Intellectual Property is essential to the growth and protection of a

business. The commercial world is extremely competitive and any

intellectual property your business has created over the years (formally

registered or not) makes your business unique, increases value and

protects it by creating barriers to entry for new competitors.

Establishing appropriate value for Intellectual Property can be complex.

We help our clients identify and understand the intellectual property

within their business, with this understanding comes the ability for all

parties to better monetise these intangible assets and help secure the

best and true value for the business.

Talk to us about the sale of your business, free valuation and sale appraisal

Contact us on 0330 133 2021 or email sales@buymybiz.co.uk

10

What is a buyer looking for?

Whilst not a definitive list, having a selection of the following will significantly increase the interest in your business:

• a profitable business

• established business name / brand

• barriers to entry in a growing market

• genuine reason for sale

• potential for future growth

• stable infrastructure

• recurring income

• integrity of seller

• loyal staff, customers and suppliers.

11

Take actionHow you can influence the value of your business

The ability to secure maximum value from a sale can be influenced by:

• selling at the right time

• allowing enough time for the full confidential marketing programme

• creating & identifying business protection / barriers to entry

• identifying potential issues that could affect value and addressing

them in advance

• identifying those purchasers that will have a genuine strategic

interest in acquiring the business

• ensuring that the key value drivers of a business are effectively

communicated to the purchaser

• introducing competitive tension into the sale process

• avoid last minute surprises for the purchaser which could jeopardise

the deal

• resisting last minute attempts by the purchaser to chip away at the

price previously agreed

• ensuring a range of options has been considered to maximise your

proceeds net of tax.

Find out how we can help you prepare for sale and secure the ‘best and

true value’ for your business.

12

Your buyerWho might buy your business?

StrategicLarger companies or competitors looking to acquire the business to enter a new

market and /or grow their presence in a market they are already part of.

FinancialCompetitors in the same sector who believe they can cut costs and improve

operating efficiency by merging the businesses.

Private EquityInvestment led businesses seeking high growth business ventures.

ManagementExisting management teams buy out the business owner and run the business.

Private InvestorsIndividuals looking to invest money into a business without running the day to day

operations.

FamilyA sale or transfer of a business to a family member.

Job buyersIndividuals looking to buy a small business that they can run.

13

10 steps to sell your business

1. Business Valuation & Saleability Appraisal

2. Identifying Buyers

3. Confidential Business Summary & Information Memorandum

4. Confidential Marketing Programme

5. Qualification of buyers

6. Meet & negotiate with multiple buyers

7. Set deadline for all offers

8. Head of Terms and Sale & Purchase Agreement

9. Due Diligence

10. Completion & Handover

14

The next step

Whether you are thinking about selling now, or considering it for the

future, it is never too early to talk to us. Our business valuation and

saleability appraisal will help you review and consider you best options

and timing.

The cost for BuyMyBiz to market and sell your business is largely

success orientated and based on a small percentage of the sale

proceeds. A deposit payment is charged as your contribution to our

expenses and the agreed scope for any pre-sale support you will require.

Our success fee is based on a percentage of your final deal value and

only paid when your business has sold. Any deposit already paid will be

deducted from our completion invoice.

For a no obligation discussion about the sale of your business and to

arrange a free business valuation, please do not hesitate to contact us

on: 0330 133 2021 or alternatively email the team on

sales@BuyMyBiz.co.uk

Have you received an offer or direct approach for your business?

Talk to us now about our ‘Negotiation Support’ service.

It might just be one of the most profitable things you do this year!

15

Accountants & other professionals

We work with a number of accountants, solicitors and business advisers across the UK.

- If you are business owner looking to sell, we are happy to work with your existing professional adviser.

- If you are a professional adviser, we are happy to work with you and discuss your client’s exit plans in confidence.

For a no obligation discussion about the sale of your business and to arrange a free business valuation, please

do not hesitate to contact us on: 0330 133 2021 or alternatively email the team on sales@BuyMyBiz.co.uk