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www.strategyzer.com/vpd Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about the benefits of applying the tools and process of Value Proposition Design.

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Page 1: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

www.strategyzer.com/vpd

Sell Your Colleagues on Value Proposition DesignUse slides from this deck to convince your team, colleagues, and leaders about

the benefits of applying the tools and process of Value Proposition Design.

Page 2: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

How to Adapt this Deck to your NeedsThis series of slides presents 10 common organizational issues that can be

improved with the methods and tools in Value Proposition Design.

Define the problem you are trying to solve

Pick the slides with the right arguments

Delete the other slides Convince your team, colleagues, and leaders

1 2 3 4

Use the slides in your next presentation with your team, colleagues and lead-

ers to highlight how the book can help your organization better design and

test value propositions and business models.

Page 3: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We talk about value propositions and business models a lot without really getting tangible results.

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Page 4: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We talk about value propositions and business models a lot without really getting tangible results.

Value Proposition Design

provides a set of tools and processes to systematically

design and test value propositions and produce results.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Page 5: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Not everybody in our team has a shared understanding of what a good value proposition actually is.

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AHLAL

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BLAH,

BLAH,B

BLAH… BLAH

Page 6: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

The Value Proposition Canvas is a tool that creates a simple and shared language to discuss value propositions

across organizational boundaries.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Not everybody in our team has a shared understanding of what a good value proposition actually is.

Page 7: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We focus on products and features too much and not on how we create value for customers.

Page 8: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

The Value Proposition Canvas is a tool that forces

us to highlight how our products and services

create value for our customers.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

We focus on products and features too much and not on how we create value for customers.

Page 9: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

BLAHBL

AHLAL

BLAHHBLAH

BLAH,

BLAH,B

BLAH… BLAH

We make presentation on value propositions and business models without being explicit on how we are creating value for our customers and our organization.

Page 10: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

The Value Proposition Canvas is a tool that makes explicit how our products

and services create customer value.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

We make presentation on value propositions and business models without being explicit on how we are creating value for our customers and our organization.

Page 11: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Our product development process doesn’t use a customer-focused methodology.

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AHLAL

BLAHHBLAH

BLAH,

BLAH,B

BLAH… BLAH

Page 12: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Value Proposition Design is centered around

customer value creation and gets you to rigorously test your

ideas with customers before implementing them.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Our product development process doesn’t use a customer-focused methodology.

Page 13: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We don’t have a methodology to track our progress during the development of new value propositions and business models.

Page 14: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We don’t have a methodology to track our progress during the development of new value propositions and business models.

Value Proposition Design offers a proven

methodology to design, test, manage and measure

the development and improvement of value

propositions and business models.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Page 15: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We invest a lot in research and development (R&D), but fail to invest in developing great value propositions and business models

Page 16: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Value Proposition Design leverages our

technology and product R&D by turning our ideas

into great value propositions and business models.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

We invest a lot in research and development (R&D), but fail to invest in developing great value propositions and business models

Page 17: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We often end up making stuff nobody wants, despite our good ideas and good intentions.

Page 18: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Value Proposition Design eliminates the risk

of working on products and services that don’t matter

to customers.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

We often end up making stuff nobody wants, despite our good ideas and good intentions.

Page 19: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We waste resources because we don’t test our ideas, but write untested business plans with polished spread sheets that turn out to be flops.

Page 20: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

We waste resources because we don’t test our ideas, but write untested business plans with polished spread sheets that turn out to be flops.

With Value Proposition Design we eliminate wasting

resources by testing our ideas cheaply when uncertainty is highest - at the beginning

of a project.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Page 21: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Our product development, sales, and marketing are poorly aligned when it comes to developing new value propositions.

BLAHBL

AHLAL

BLAHHBLAH

BLAH,

BLAH,B

BLAH… BLAH

Page 22: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Our product development, sales, and marketing are poorly aligned when it comes to developing new value propositions.

The Value Proposition Canvas provides a shared

language to align stakeholders across organizational

boundaries.

www.strategyzer.com/vpdCopyright Strategyzer A.G.The makers of Business Model Generation and Strategyzer

Page 23: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

strategyzer.com/vpd

Page 24: Sell Your Colleagues on Value Proposition Design · Sell Your Colleagues on Value Proposition Design Use slides from this deck to convince your team, colleagues, and leaders about

Copyright Strategyzer AGThe makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Copyright Guidelines:You may use this series of slides freely in your presentations as long as you keep the Strategyzer.com/vpd URL and logo visible on every single slide.

Feel free print and/or share them throughout your organization.

The slides and images are copyright of Strategyzer A.G. and may NOT be used in other products or software.

We would love to hear your feedback on this series of slides. Visit http://bit.ly/SellVPDFeedback and let us know what you think.

Feedback:


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