Seller Release 13.1

AGENDA

1. ETRS 2.0 in EU2. Picture Policy 3. Seller Protection4. Simplified fee plan 5. Business Policy6. Unpaid item case protection7. Listing analytic tool

ETRS 2.0 IN EU

4eTRS 2.0 in EU

eTRS 2.0 in EU

Detail Seller Rating Requirement

Item as describe 0.5%

Communication 0.5%

Shipping time 0.5%

Shipping & Handling Charge 0.5%

Buyer Protection Case Requirement

Close case without seller resolution 0.3%

UK Site

Detail Seller Rating Requirement

Item as describe 0.6% 0.5%Communication 0.6% 0.5%Shipping time 0.6% 0.5%

Shipping & Handling Charge 0.6% 0.5%

Buyer Protection Case Requirement

Close case without seller resolution 0.3%

DE Site

Account Level Listing Level

Return Policy• Offer 14 days or above return option in UK / IE• Offer 30 days or above return option in DE / AT / CH

Handling Time• 1-day or same-day handling time service

Shipping service option• Offer Free shipping option• Express delivery option – offering delivery

within 1 day (only EU warehouse sellers will have this shipping option.)

Other Changes:• Min sales of £1,000 in the past 12 months with

UK/IE buyers • No longer a requirement to maintain a min average

detailed seller rating.

Autumn 2013

5eTRS 2.0 in EU

Structured Returns

Sellers will need to add values for two STRUCTURED returns fields- ‘who pays return postage costs’ - ‘how many days a buyer has to return an item (there now will be a 14 day minimum).

Autumn 2013

Best practice

√X

EU Warehouse Seller CBT Seller

√X

Offer delivery within 1 day for your listings choose “Services from outside UK”

Autumn 2013

eTRS 2.0 in EU 6

7eTRS 2.0 in EU

eTRS 2.0 in EU

eTRS 2.0 Seller Benefits:• Improved search standing in Best Match search results.• The new eBay Top-rated seller badge on the item page.• 15% discount on final value fees on UK/IE site• 20% discount on FVF on DE/AT/CH sites

* Discounts are based on Item Price excluding postage

Autumn 2013

PICTURE POLICYPHOTO MANDATEUS, CA – 1st JulyEU– Autumn 2013

PHOTO MANDATE 9

PHOTO MANDATE

Starting July 1 2013 [EU site, from autumn 2013], eBay will start enforcing these picture quality requirements on all new, revised, and relisted items. (except those in the Vehicle Parts & Accessories and Tickets categories.)

July 1

• All photos must be at least 500 pixels on the longest side of the picture.

• cannot use the eBay catalog stock photo in the primary photo position. You must upload your own photo.

• Photos cannot have borders.• Photos cannot have seller-added text or seller-added

artwork.• You must upload at least one photo per listing. except those in the Vehicle Parts & Accessories and Tickets categories

X

PHOTO MANDATE 10

PHOTO MANDATE

Follow these guidelines going forward when

• Creating new listings

• Revising existing listings

• Relisting

• Selling similar listings

• The picture quality requirements apply only to pictures that are uploaded to eBay picture services.

• Photo in description are exempted from this requirement.

July 1

PHOTO MANDATE 11

Size, Pixel requirement

For the best possible display of your listing on all eBay pages, take pictures

with a 1600-pixel dimension on the longest side.

July 1

PHOTO MANDATE 12

Photos cannot have borders, seller-added text or seller-added artwork.

Below Gallery photo is not qualified

Photos cannot have bordersThe picture quality requirements do not allow borders added to the picture after it was taken.

Photos cannot have seller-added text or seller-added artwork.No seller-added text or artworks， including such as “Free Shipping” sales information

X X X

July 1

PHOTO MANDATE 13

Watermarks are allowed

Watermarks are allowed for the purpose of establishing picture ownership to protect your intellectual property. Watermarks are only permitted for ownership and attribution and need to meet the following guidelines.• May not be used for marketing. • May not obscure the image in the photo. • May only show an eBay user ID or company name. • May not contain specific information about your product or customer service.• Must be no bigger than 5% of your photo and at a transparency level of no more than

50%.

XX

July 1

EBAY SELLER PROTECTION• Simplified protection case workflow• Feedback protection when win a case

Feedback Protection when Seller Wins a Case 15

Feedback Protection when Seller Wins a Case

• All buyer feedback (positive, negative, or neutral) will be removed promptly from transactions in which an eBay Buyer Protection case is resolved in seller’s favor by eBay.

• Any related comments and detailed seller ratings left on that transaction will also be AUTOMATICALLY removed.

RESOLVED

Removed

Removed

Opened Case (INR/SNAD)

May 1

Feedback Protection when Seller Wins a Case 16

• These removals are also shown on the report buyer hub:

Feedback Protection when Seller Wins a Case May 1

Simplified ebay Buyer Protection workflow 17

Feedback Protection when Seller Wins a Case

Describe your item accurately, use lots of pictures

Specify 1-day handling, free shipping, and a generous return policy

Maintain a fair and safe marketplace by reporting buyers

Respond immediately if you have a Buyer Protection case

Respond promptly to buyer questions

Use signature confirmation for items US$250 or more

Upload tracking no. to eBay on all of your packages

Ship within 1 business day after your buyer pays

May 1

Action Items

Simplified ebay Buyer Protection workflow 18

Simplified eBay Buyer Protection Workflow

US- 3 daysUK- 8 daysDE- 10 days

Escalate to ebay support

Buyer Open case

Simplified open case workflow started on:- US: 9 April- UK: 12 March- DE: 26 March

US: April 9UK: March 12DE: March 26

Simplified ebay Buyer Protection workflow 19

Simplified eBay Buyer Protection workflow1 2 3

4

Now

Seller Dashboard update 20

Seller Dashboard update

UK / US site “Opened case” will be removed in the Seller Dashboard

DE site will evaluate “Close case without seller resolution” in April

April 1

Change in timeframe to open a case 21

Change in timeframe to open a case

Payment Time

Handling Time

Minimum Estimated Delivery Date [EDD]

Buyer can open case within 45 days (INR/SNAD)

Buyer can open INR case during this period

Buyer can open SNAD case on the second day after paid date, until EED + 45 days

Present

Starting from 1st July

*If EDD is not available then from 10 days after payment.

EDD = Estimated Delivery Date

Jul 1

EVERYDAY SIMPLIFIED RATE PLAN• New store subscription format• Simplified final value fee plan• Free listing scheduler• Fast N’ Free logo

SIMPIFIED RATE PLAN OVERVIEW 23

ZERO RISKto list items

(50 or more free insertion fee listings)

Simplified Final Value Fee

(Flat rate FVF calculation)

Free $0Listing Scheduler

Fast N’ Free Logo

New Store subscription format

SIMPIFIED RATE PLAN OVERVIEW

Auction with Buy It Now

Diff. 30% or above

Apr 16

24Price – compare with Amazon

25ebay Store Subscription Fee

ebay Store Subscription FeeCurrent New (after Apr 16) Breakeven Listings

No.

Basic $15.95/month $19.95/month or;$15.95/month (for 1-year subscription)- Free listing up to 150 per month

>115 Active listings

Premium $49.95/month $59.95/month or;$49.95/month (for 1-year subscription)- Free listing up to 500 per month

>350 Active listings

Anchor $299.95/month $199.95/month or;$179.95/month (for 1-year subscription)- Free listing up to 2500 per month

>1,900 Active listings

• Free listings* can be either fixed price or Auction-style• Get up to 12 pictures per listing FREE (Motors Vehicles excluded)

Free Listing offer checker

Apr 16

Early termination fee will be applied for early store

subscription cancellation

Find your best store for your business 26

Find your best store for your business

http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html?ssPagename=PowerUP-Fall2011

Store Subscription New Portal 27

Store Subscription New Portal

http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html

Apr 16

Require manually upgrade subscription

after April 16

28ebay Store Auction Insertion Fee

May 1Ebay store Auction Insertion Fee

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 $-

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

Auction Insertion fee

Insertion fee Basic Store Premium Anchor

Current: By tier

Basic: $0.25

Premium: $0.15

Anchor: $0.1

Current

 Starting or

reserve priceInsertion fee (per listing)

First 50 listings per month Any Free

(exclusion apply)

>50 listings per month

$0.01–$0.99 $0.10 $1–$9.99 $0.25

$10–$24.99 $0.50 $25–$49.99 $0.75

$50–$199.99 $1 $200 or more $2

Coming

  Free listing After free listing

Basic Store 150 25¢

Premium Store 500 15¢

Anchor Store 2500 10¢

Price $1 or below insertion fee will be increased

29ebay Store Auction Insertion Fee

May 1Ebay store Buy It Now Insertion Fee

Non-store: $0.5

Current / Future Basic: $0.2

Premium: $0.1

Anchor: $0.05

Current Coming

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 $-

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

Buy It Now Insertion fee

Insertion fee Basic Premium Anchor

Selling Price

Inse

rtion

Fee

Category Non-Store Basic Store Premium Anchor

Electronics $0.50 $0.20 $0.05 $0.03

Clothing, Shoes and Accessories $0.50 $0.20 $0.05 $0.03

Books / DVDs & MoviesMusic / Video Games $0.50 $0.20 $0.05 $0.03

Motors Parts & Accessories (excluding Car Electronics) $0.50 $0.20 $0.05 $0.03

All other categories $0.50 $0.20 $0.05 $0.03

  Free listing After free listing

Basic Store 150 20¢

Premium Store 500 10¢

Anchor Store 2500 5¢

Consumer Electronics FVF change 30

1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 1060

2

4

6

8

10

12

Consumer Electronics simplified rate plan

Current Tech Device Current Tech Accs.

New Tech Device New Tech Accs.

New Computer and VG ConsolesASP

FVF

Fee

Consumer Electronics FVF Simplified Rate

Price Range Current FVF(Tech Device)

Current FVF(Tech Accs.)

$0.99 - $50 7% 11%

$50.01 - $1,000.00

$3.50 (first $50) + 5% remaining

balance

$5.5 (first $50) + 6% remaining

balance

$1,000.00 above

$51 (first $1,000) + 2% remaining

balance

$62.5 (first $1,000) + 2% remaining

balance

New everyday simplified rate

Consumer Electronics, Cameras & Photo and more

6% [$100 $^ ]

Camera & Photo Accessories, Cell Phone Accessories and more

9% [$82 $^ ]

Computers/Tablets & Networking, Video Game Consoles

4% [$1,550 $^ ]

Tech Accessories

Tech Device

Computer & VG console

May 1

31CSA and P&A everyday Simplified Rate

CSA and P&A FVF Simplified Rate

1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 106 $-

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

CSA & P&A

Existing New CSA New P&A

ASP

FVF

Price Range Current FVF

$0.99 - $50 10%

$50.01 - $1,000.00$5 (first $50) +

8% remaining balance

$1,000.00 above$81 (first $1,000) +

2% remaining balance

New everyday simplified rate

Clothing, Shoes & Accessories 9% [$100 $^ ]

Parts & Accessories - Apparel & Marchandise

9% [$100 $^ ]

Parts & Accessories 8% [$1,017 $^ ]

May 1

CSA

P&A

Collectible & Others FVF Simplified Rate 32

Collectible & Others FVF Simplified Rate

1 9 17 25 33 41 49 57 65 73 81 89 97 105113121129 $-

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

Collectible & Others

Media & VG ExistingAll Other, Coin & Paper money, Musical Instruments & Gear and BI Ex-istingMedia & VG, BI and All other NewCoin & Paper Money, Musical Instrument & Car New

FVF

AS

P

Price Range Media & VG All Others

$0.99 - $50 13% 11%

$50.01 - $1,000.00

$6.5 (first $50) + 5% remaining

balance

$5.5 (first $50) + 6% remaining

balance

$1,000.00 above

$54 (first $1,000) + 2% remaining

balance

$62.5 (first $1,000) +

2% remaining balance

New everyday simplified rate

BooksDVDs & MoviesMusicVideo Games

9% [$100 $^ ]

Coins & Paper Money 7% [$200 $^ ]

May 1

Media & Other

Coins, Musical instrument

Fee Calculator 33

Fee Calculator

Use your sales data with the Fee Calculator to pay the lowest fees possible

http://pages.ebay.com/sellerinformation/news/Feecalculator.html

Fast ‘N Free Logo 34

Fast ‘N Free Logo

eBay Fast ‘N Free logo - appear on the View Item page for qualified listings can increase your sales by up to 11%*• item location is in US • 1-day handling time with tracking uploading• offers free expedited shipping • delivered within 4 business days or less based on the item location and buyer's location

Auction-style listings with Buy It Now:• To keep the unique eBay Auction-style listings a great attraction for buyers, starting May 1, when you add

Buy It Now to any Auction-style listing, it must be at least (10%) -> 30% over your listing’s start price.

May 1

35PRESENTATION TITLE GOES HERE

May 1AU Store Subscription Changes

Future

Fee Free Listings

Fashion / Tech /

Accessories / Media /

Collectables

Technology (items sold for $200 or

more)

All other (excludes vehicles & classifieds)

Basic AU $19.95 80 Fixed Price 9.5% 6% 8%

Featured AU $49.95 200 Fixed Price 8.5% 5% 7%

Anchor AU $499.95 Unlimited 7.5% 4% 6%

PreviousFee FVF

Basic & Featured AU $49.95 7%

(Cap $100)

Anchor AU $499.95 6%(Cap $100)

Technology categories for items sold for

$200 or more include

Cameras; Computers; Electronics; Home Entertainment; Phones; Video Games

EU Store Subscription Changes

ChangesShop level

Basic Featured Anchor

New monthly subscription fee

Increase from £14.99 to £19.99

(DE: €19.95 to €24.95)

Increase from £49.99 to £59.99 (DE: €49.45 to €59.95)

£349.99 (DE site: €299.95)

Zero IF for FP 20* 60* All 30-day and GTC FP listings

June 13

EU Store Subscription Changes 36

FVF Changes in Tech Category 37

FVF Changes in Tech Category

From May on, we will disburden high ASP listings by

• capping FVF by max. 150€/9€ and

• increase basic FVF by 1point up to 6%.

Category Selling price Current final value fee

New final value fee

Computers

Tablets & Netzwerk

Haushaltsgeräte

Foto & Camcorder

Video & Audio

Handys & Kommunikation (außer Handys mit

Vertrag)

Videospiele & Konsolen (außer PC- & Videospiele)

Auto-Hi-Fi & Navigation TV

150 € and over 5% 9 €

Under 150 € 5% 6%

June 13

38Featured First Fee Increase

Featured First Fee Increase

The new Featured First fees

Listing Type Current Featured First fees New Featured First fees

Auc and FP listings (3-, 5-, 7- and 10-day) 24.95 € 49.95€

FP listings (30-day) 59.95 € 119.95 €

Notes: please be aware that featured first is only available for DE Top-rated sellers

June 13

BUSINESS POLICIES

Between Mar and July you'll be invited to opt in to use business policies to manage your own custom settings

• Postage• Returns

• Payment information

Business PolicyMar - Jul

Price update 40

Business Policy• Review the custom set of business policies for postage, returns and payment information automatically created by eBay. These are based on your current active, scheduled and ended listings.

Price update 41

Mar - Jul

• Payment policies• Additional check

out policies

Payment Policy

Price update 42

Mar - Jul

Return Policy

Price update 43

Mar - Jul

• US, international shipping

• Handling time• Combine

shipment discount [account level]

• Shipping rate table [account level]

• Exclude location

Shipping Policy Mar - Jul

45

Best practice

• we encourage you to periodically review your existing policies and consolidate

them whenever possible, to keep listing quick and easy.

• review your current listings to make sure that they don’t contain any potentially

conflicting information around postage, payment and returns within the item

description.

• You may bulk edit

business policies

PRESENTATION TITLE GOES HERE

Mar - Jul

UNPAID ITEM CASE PROTECTION

Seller tool 47

Many fixed price and auction-style items purchased with Buy It Now not sold until the buyer pays

Eligibility

• [US site] Less than $1,000, / [UK] Less than £650

• paid with PayPal or a merchant credit card（ US only）• shipping cost is specified for the buyer.

– Quantity will be available for sale unless the buyer pays right away

Until end of 2013

48PRESENTATION TITLE GOES HERE

Best Offer items not “sold” until a buyer commits to buy or pays

– Beginning in May, in the Computers & Tablets, Jewelry & Watches, and Art

categories, when you accept a buyer’s Best Offer, the item will remain for sale

until the buyer commits to buy, and in most cases, pays.

Seller Could

– able to accept multiple offers

– the first buyer commit to buy or pay will trigger the sale.

• US/UK sites- eligible for “immediate payment” item need to be paid. Others,

buyer must commit to buy

• DE site – buyer agreed to pay

*set up automatic responses so you can speed up the offer process for buyers and save yourself time.

May 1

49PRESENTATION TITLE GOES HERE

Mock up only

50PRESENTATION TITLE GOES HERE

File unpaid item cases 2 days sooner April

Sellers are required to wait at least 4 days, so total 6 days to close UPI case.

other update 51

Category & Classification Changes

• When categories & Item Specifics are updated to be aligned with the European sites,

sellers items will have increased visibility in the European marketplaces

• When categories & Item Specifics are updated in response to specific buyer pain points,

buyers will find their items with greater ease.

• When categories & Item Specifics are update to be more consistent throughout the site,

sellers items will potentially be found in the left nav more consistently when listing in 2

categories.

• Improved category recommendation, category and aspect alignment.

• UK/AU will have big category and item specifics change this time.

April

52

Photo MandatoryRequire no ART work in theGallery photo

Summary of SR 13.1

Summary of SR 13.1

US store enjoy free Listings

(50 or more free insertion fee listings)

Simplified Final Value Fee

(Flat rate FVF calculation)

FreeListing Scheduler

Fast N’ Free Logo

New Store subscription format

Auction with Buy It Now

Diff. 30% or above

eTRS 2.0 Change in

May Apr Aug

May

Jul

Apr

Apr

May

Business Policy(Faster way to manage T&C)

Mar - Aug

Simplified ebay Buyer Protection workflow

Apr

BBE STRUCTURE

Seller Dashboard / TnS Dashboard ??

Seller Dashboard TnS Dashboard

Evaluation Cycle 30 days 8 weeks (60 days)

Evaluation CriteriaLOW DSR

Positive Feedback %Dispute number

LOW DSRNegative / Natural feedback

Dispute number

Evaluation Date 20th each month Each Wednesday

Purpose Top Rated Seller Account sustainability

Benefit Best Match Ranking / FVF discount

Steady account for business growth

BBE Structure 54

BBE Structure 55

BBE Structure

1.2%

BBE Rate = BBE transaction / Last 8 weeks transaction total

TnS Dashboard

TnS Dashboard

Seller restriction information (Daily update)

Detailed data:-(Weekly update - Wednesdays)- High Global BBE Enforcement - GMV Based BBE Enforcement- Customer Level BBE Enforcement - Below Standard Enforcement

BBE Structure 57

TnS Dashboard

• Account restricted, please check the selling quantity and GMV limitations

Warning

• Partly restricted, check with the limitation target

Pre-Alert

• Not restricted by BBE Enforcement, but still can be restricted by other restriction (Newbie, category…etc.).

Normal

BBE Structure 58

TnS Dashboard

Transaction Base BBE Rate

BBE transaction / Pre. 8 weeks transaction < 1.2% = Safe

GMV Base BBE Rate

BBE transaction GMV amount / Pre. 12 weeks transaction GMV < 3% = Safe

Transaction Base BBE Rate (Multi account base)

Same as “transaction base BBE rate”

BBE Structure 59

TnS Dashboard

BBE Structure 60

61

Product Level TnS dashboard

PRESENTATION TITLE GOES HERE

BBETransaction

ReportDuration

BBE transaction count.

Contribution of overall BBE rate

- Dashboard launched at March 20.- Seller could review BBE transaction by item

level

62

Best Practice

Week 10 Week 11 Week 12 Week 13

Low DSR

Open Case

N / N Feedback

Transaction Number

Worse items

PRESENTATION TITLE GOES HERE

Record all BBE transaction history each week could accurately FORECAST account Restrict / Uplift date.

LISTING ANALYTIC

64Best Match 2.0

Listing Analytic Tool 65

Listing Analytic Tool – eBay Portal

Site Selection12

3

66

Impression Rate

Impression Rate

Item listed

Ranking = Sold Items / Impression

Remarks:If Low sold items / High Impression = Low RankingIf High sold items / Low Impression = High Ranking

Benchmark 67

Benchmark

Searched Keyword

Competitor

Top Five benchmark

Ranking

Example

Listing Analytics Tool – CN Portal 68

Listing Analytics Tool – CN Portal

69

Recommend Solution

Recommend Solution

70

Thank You