seller's guide to selling their home

27
Selling Your Home Your Home… My Commitment

Upload: janice-reyes

Post on 19-Mar-2016

218 views

Category:

Documents


1 download

DESCRIPTION

Selling process & guidelines

TRANSCRIPT

Selling Your Home

Your Home… My Commitment

Welcome to Windermere

Offices are locally owned and neighborhood oriented

Experienced agents and multi-faceted marketing programs for every market segment

Cutting-edge Web site and agent technology tools

Real estate industry leading Web site www.windermere.com

Community commitment through the Windermere Foundation

Welcome HomeKnow that your happiness is my only goal. There are few things in life more important than your home.

I understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place.

My part in this process is to help you easily, quickly and safely reach the next chapter of your life.

Your rights in this

PartnershipYou have the right to:

Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect me to know everything about the home, the neighborhood and your dreams. Expect me to guide you through every step of the process. The ultimate real estate experience.

I fully expect to honor your rights and because of that, ourjourney will be mutually rewarding.

Our Extended Family

Windermere at a glance

Established 1972

Number of offices 350

Number of agents 7,500

Gross transactions $21 billion

For more than three decades, we’ve been providing memorable experiences for our clients in a way that’s uniquely Windermere.

Our Extended FamilyOur commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states.

We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.

Windermere

Foundation

Helping Homeless FamiliesCreated in 1989

Supports programs that help homeless and low-income families

Every time I complete a real estate transaction, I make a donation to the Foundation

My office supports different causes through the Foundation

Windermere

Community Service Day

Dedicated to the CommunityOne day each year, since 1984

All Windermere associates take off a day give back to the communities in which we live and work

Hands-on assistance to organizations in our community

This year, my office spent the day fundraising in support of the Allie Johnson foundation.

Windermere

Your Office Name

Windermere Signature Collection

Established in 2005

Number of agents: 14

Total sales volume $

Experience14 years experience in real estate & mortgage lendingSpecializing in foreclosure transactions

Services OfferedAssist Buyers & Sellers with Residential purchase & resaleNegotiate Short Sale/Foreclosure/Bank-owned transactionsFacilitate successful 1031 exchange for investorsProvide consultation to distressed homeowners

Professional Profile

Janice Reyes

How I Help You

Sell Your HomeMy responsibilities:

Explain basic real estate principles

Educate you on current market activities & trends

Research your home’s value

Market your property

Negotiate the purchase

Help close the transaction

I’ll Maximize My

Network for You

Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.

Sources buyers use in their home search

Finding Buyers for

Your Home

Where buyer found home theyeventually purchased

Finding Buyers for

Your Home

Marketing

Your Property

My customized marketing approach includes:Preparing your home for sale

Maximizing advertising and marketing opportunities both online and in print

Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers

Increase Marketability

Showing Your Property

Strategies to target the most interested buyers:Real estate agent previews

Windermere.com Open House search

Controlled access to your property

Create a welcoming Open House experience

Recognizing

Key Market Factors

We do not control:LocationCompetitionMarket Conditions

We can control:Condition of the houseTermsPrice

The 80/20 Rule

There are two major factors inselling your home:

Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.

Positioning Your Home

on the Market

Pricing Your PropertyPricing strategy depends on market conditions

Best exposure during the first 3 to 5 weeks

Well-priced homes sell quickly

The longer a home is on the market, the lower the selling price

The “right” price attracts qualified buyers

Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price

Attracting Buyers with

Online Advertising

I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com.

Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.

Put Your Home on

Our Home PageAttract Buyers on Windermere.com

Our Photo Gallery feature lets buyers take a virtual tour

The myWindermere feature sends buyers an e-mail if your home is a match

Open House search lets buyers know when your house will be held open.

I’ll Put Your Home on

My Home Pagewww.JaniceReyes.com

I can set your home as a featured property on my home page.

Buyers using the myWindermerefeature will receive an e-mail if your home is a match

Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search.

Find Your Home on

JaniceReyes.comView thousands of homes throughout the West

Utilize cutting-edge, technology tools

Get information to help you make your buying, selling, and investing decisions.

Windermere’s Exclusive

ePropertysiteePropertysite is a multi-media presentation tool that I can use to highlight your property’s best features.

Take a virtual tour of the home anytime online.

Integral information on property, community, accessibility, location, etc.

Tracks marketability and exposure.

Buyers Go Beyond Search on

Social Media Networks

My Support Team is

Here for You

My support team helps me provide top-notch customer service to clients.

We look forward to working with you in this exciting journey!

Let’s get your started! Call 510-435-6568 and schedule an appointment.