selling enterprise software - some fallacies
DESCRIPTION
A few thoughts from the short experiences of askmarkets.com in selling enterprise software, mostly some food for thought to trigger discussion in MediaCamp Athens IITRANSCRIPT
![Page 1: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/1.jpg)
Selling Enterprise Web Services
Insights from the askmarkets case
![Page 2: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/2.jpg)
1. Create2. Launch3. Profit
![Page 3: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/3.jpg)
1. Create the best2. Launch with buzz3. Profit with ease
![Page 4: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/4.jpg)
1. Free to copy2. Free to distribute3. Free to market
![Page 5: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/5.jpg)
1. Build an app2. TechCrunch it3. Get rich & retire
![Page 6: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/6.jpg)
Build an app TechCrunch it Get rich (?) & retire
![Page 7: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/7.jpg)
Free to copy Free to distribute Free to market
![Page 8: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/8.jpg)
- this is a fallacy- you need sales- sales = bottleneck
![Page 9: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/9.jpg)
- contacts- mails & phone calls- meetings
![Page 10: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/10.jpg)
sales are not scalable
![Page 11: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/11.jpg)
or are sales scalable?
![Page 12: Selling Enterprise Software - Some fallacies](https://reader038.vdocument.in/reader038/viewer/2022100600/55504f9cb4c90580748b541d/html5/thumbnails/12.jpg)
the floor is yours...