selling gold in nyc the definitive guide

SELLING GOLDIN NYC: THE DEFINITIVEGUIDE

Learn the Best Methods for Selling Gold

LURIYA.COMA Publication of

Content:

AVOID MAKING COSTLY ERRORS

5 REASONS WHY YOU SHOULD DO YOUR RESEARCH

RESEARCH YOUR GOLD SELLING OPTIONS

FINDING THE RIGHT GOLD BUYER

10 COMMANDMENTS OF SELLING GOLD THAT WORK

SELLING GOLD IS A BIG BUSINESS

THE BREAKDOWN FOR SELLING GOLD

LOOK TO SELL GOLD PROFITABLY

CONCLUSION & ADDITIONAL RESOURCES

Content:

AVOID MAKING COSTLY ERRORS

5 REASONS WHY YOU SHOULD DO YOUR RESEARCH

RESEARCH YOUR GOLD SELLING OPTIONS

FINDING THE RIGHT GOLD BUYER

10 COMMANDMENTS OF SELLING GOLD THAT WORK

SELLING GOLD IS A BIG BUSINESS


LOOK TO SELL GOLD PROFITABLY


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Gold has been going up for some time now with no signs of stopping.

Best Methods For Selling Gold4

Selling gold in today’s economic downturn is big business; frankly, you want to be on the positive side and get a piece of this, instead of letting the gold buyers make like kings.

Pawn shops, street vendors, scrap metal buyers are all taking very good advantage of the fact that so many people are clearing out old gold bracelets, unworn jewelry, gold coins and more in order to get a little extra cash.


Avoid Making Costly Errors

Because of the soaring price of gold, there are many different avenues you can take when you want to sell your gold. Trying to navigate all the potential buyers can be like walking through a minefield, which is ex-actly why Luriya provides this guide to first-time gold buyers.

People know that you will be tempted to accept any price that seems high, even if the reality is that you are being shortchanged by a significant percent-age. Just because your gold item is old and unused doesn’t mean you shouldn’t get fair value for it.

It’s pretty much a free-for-all out there, with vendors popping up everywhere and offering people what seem like great prices for the gold in old jewelry that isn’t being used any longer. Gold has been going up for some time now with no signs of stopping, so the number of such people is only growing. Just a little bit of extra research can get you a lot more cash

In the next sections you will learn tips on how you can avoid making costly errors, and learn the best methods of selling gold, which can be the difference between making a little extra change, and a lot of extra. As such, it is important to keep in mind the crucial points it this guide.

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5 REASONSWHY YOU SHOULD DO YOUR RESEARCH


Research Your Gold Selling Options

Understand the gold market around the time you plan on selling. The price of gold can fluctuate quite a bit during a period of economic upheaval, and you want to be sure you’re fully aware of the market value before you embark on your trek to find the best buyer.

Do the research involved in understanding how gold is valued. Since most jewelry isn’t anywhere near pure gold, you should find out the gold content be-fore you sell so as to have an idea how much money you can make. Regardless, you should be paid only by the ounce, so be skeptical of any other measure-ments used.

If you end up selling gold to a company that isn’t operating within the parameters set by law, then you could lose your gold.

If you opt for a mail-order company (you have the best chance of getting the most cash for gold). It is also important to find out their package insurance policy (do they insure your gold while it’s in transit, and for how much?)

When looking for where to sell gold, your knowledge of the karats, weight and market value of the gold will help you see through makeshift dealers without any history of buying gold.

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“A grasp of these basic rules should be enough to give you a leg up on the competition”

Finding the Right Gold Buyer

The market for selling gold has risen drastically recently, with gold buyers popping up left and right in different venues, hoping to convince you to part with your wares.

When trying to sell gold in this current climate, the one good thing about the plentiful availability of all the buyers is that you are afforded an opportunity to get different quotes and appraisals. You can, in ef-fect, shop around for prices that correspond to official quotes, and use these to determine what you should expect when you finally choose a buyer.

Because the price of gold is one of the few things seeing positive increases in the current economy, you can probably find people willing to buy your gold almost anywhere you look.

This availability of buyers, however, must be scruti-nized, to make sure the one you choose is as closely aligned with your best interests as possible.

How to Choose Your Buyer?

Shop Around For Prices

Lots of Buyers

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You want to position yourself to get the best price for your gold from among the many competitors for your business. Street corner vendors, popular malls, pawn shops and online buyers are all available for you to investigate and discover the best price for your gold.

Another useful tip when looking for where to sell gold, is to check out the potential buyers’ gold ap-praisal resources or service. Reputable companies are far more likely to have a verifiable source for appraisals.

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Avoid selling gold to a middleman, such as a scrap metal dealer. The reason for this is because the only way they get paid, is to buy your items for much lower prices, before selling it to the refiner at wholesale market value.

There are plenty of resources available for you to gauge the price on your own (roughly), and then compare this to the offers you receive from the intended buyer.


10 COMMANDMENTSOF SELLING GOLD THAT WORK


Selling Gold Is a Big Business

Selling gold in today’s economic downturn is big business; frankly, you want to be on the positive side and get a piece of this, instead of letting the gold buyers make like kings

Pawn shops, street vendors, scrap metal buyers are all taking very good advantage of the fact that so many people are clearing out old gold bracelets, unworn jewelry, gold coins and more in order to get a little extra cash. Knowing the best methods and who you should buy from can be the difference between making a little extra change, and a lot.

As such, it is instructive to keep in mind these ten crucial points before looking for a gold buyer

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Be On The Winning Side“ ”



SHOP AROUND

DON’T GET LOW BALLED

KNOWLEDGE

While it is generally a good rule to avoid selling gold to a pawn shop in favor of an online vendor, this doesn’t mean pawn shops can’t be helpful; ask them to appraise your gold so that you can have information on what it’s going for in different places. Just keep in mind that their take depends entirely upon how low they can buy your gold from you.

Don’t be mentally locked in to some price you have in mind for your gold. There’s a difference between being stubborn and resilient; you should defi-nitely not get lowballed; but you should also be flexible enough to accept the price supported by fair market value – this is the most certain estimate of what your gold is worth.

Understand the gold market. Knowledge is power, and there’s no reason to think this mantra doesn’t apply when you are trying to sell gold. Even if you use a mail-in service – which tends to be the place where you would get the best deal for your gold – if you don’t know how much it’s worth, then you won’t know which offer to settle on

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RESEARCH

KNOWLEDGE

INSURANCETake steps to ensure that your gold is fully protect-ed when you send it off to the mail-in company. For example, some provide a padded, prepaid envelope and pay for the insurance too.

Once you have answered these key questions, you can get your campaign started at http://www.facebook.com/business/ads/

Read the material there to become more familiar with the best practices and then click the green Create an Ad button.

Understand the gold market. Knowledge is power, and there’s no reason to think this mantra doesn’t apply when you are trying to sell gold. Even if you use a mail-in service – which tends to be the place where you would get the best deal for your gold – if you don’t know how much it’s worth, then you won’t know which offer to settle on

Whichever company you choose, be sure to do some research; such as, are they a part of the Better Business Bureau, or some equivalent reputable institution?

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TURNAROUND TIME

CHECK DOCUMENTS

FIND OUT

Find out the turnaround time. Dealers that take a week, for example, should be avoided; this suggests that they don’t have the kind of customer base that could guarantee a respectable exchange of cash for gold. 24-48 hours is usually considered to be an excellent turnaround time to receive an offer for your gold.

When preparing to sell your gold to a company, scour the documents/appli-cation they send you for every detail. It shouldn’t be complex, but you’ve got to make sure you aren’t signing up for anything unexpected. Better yet, there should be a phone number you can call to speak directly to a representative and be apprised of all details.

Find out whether the mail-in company is actually licensed to engage in the gold-selling and gold-buy-ing business. This step is often overlooked by many unfortunate sellers – to their later regret.

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PRESSURE

FIND OUT

PAYMENTLook for a gold buyer that has multiple payment channels. A check as the only offered method isn’t good enough; they should have Paypal, direct de-posit, electronic transfer, or others in addition to sending you a check.

Once you have answered these key questions, you can get your campaign started at http://www.facebook.com/business/ads/

Read the material there to become more familiar with the best practices and then click the green Create an Ad button.

Find out whether the mail-in company is actually licensed to engage in the gold-selling and gold-buy-ing business. This step is often overlooked by many unfortunate sellers – to their later regret.

Do not ever deal with a company that makes you feel pressured to sell.

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Look to Sell Gold Profitably

Jewelry stores are even better than pawn shops when it comes to getting quotes for your gold; how-ever, they also operate in a climate where they can afford to offer you lower prices for your gold, because they have high overhead costs and a large inventory to support. This, while you can usually get your gold appraised right there on the spot, you may want to go a more profitable route when it’s actually time to sell.

Online services tend to beat out the competition when it comes to getting you cash for gold. It’s important to understand why an online company lhas such an advantage over other avenues you might consider. They buy gold competitively because they have preexisting buyers, and don’t have to merge operational costs with the price they offer you. Lack of overhead is the reason online buyers are able to offer you great prices. v

One of the most useful places to get an idea of the market for gold is a pawn shop, because they deal with so many different kinds of trinkets – gold coins, gold bracelets, gold rings, etc. However, this is also probably the worst place for the actual selling of gold, for a wide variety of reasons. Because such establishments are known to buy stolen goods, you couldn’t possibly expect to get fair market value for your own legitimately-owned gold.


The fortune is in the follow up.

Beyond the Facebook Business Page

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Facebook marketing presents a great opportunity to attract the attention of potential customers. but in most cases, you will need to nurture these contacts and create a long-term relationship with them.

So don’t let too much time go by before connecting with your audience us. If, after your initial cam-paign, a prospect hasn’t heard from you for weeks, they will forget about you and will be confused to be receiving an email from you. And don’t forget...

use creative ways to get visitors to come to you. Nurture your community with offers like free we-binars, 15-minute consultations, specials and bonus discounts, as well as notifications of other fun things that you are doing online and off. get started in this direction and Facebook will become a huge driver of traffic, leads, and sales for your business.

Deliver Value In Your Posts. Don’t Just Use Them To Sell.

Beyond the Facebook Business Page19

Beyond The Facebook Business Page

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Generate Facebook leads and measure them more accurately: get a custom demo of HubSpot.

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The About field is the most important piece of real estate in your Info tab since it is displayed on the main part of your Facebook page. but you can also use the rest of your Info tab to drive traffic to different places.

Give people valuable resources that will drive traffic to the top pages on your website. easy Lunch boxes, for instance, uses their Info Tab well, offering people different places to connect and showing them exactly where they can purchase the product.

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Use this Real Estate To Showcase Your Business and Your Website

You can make your website more visible by putting your website link directly in your profile picture. The link will not be clickable, as it’s not possible to make photos in Facebook clickable. Your profile picture can be 180 pixels wide by 540 pixels high and must be less than 4 mb in file size.

You may notice that longer images push the links that appear on your left sidebar to show lower on the page.

This means those links may not be as visible to peo-ple who visit your page because they may not scroll down to see them. If you have installed custom tabs and want to ensure people see them, try to balance a longer image with showing those links “above the fold.”

You can hire someone to create a professionally designed profile picture or, if you are handy with a graphics program, such as photoshop or Illustrator, you can create the picture yourself.

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WHAT IS A LEAD?The term “sales lead” has a cornucopia of definitions. Definitions vary

between companies and the “sales funnel” can look different for different niches. In general, a sales lead is defined as someone who has an inter-

est in your product and has the authority to purchase your product. A lead is not just a Facebook Like. Someone who likes your page may not have the au-thority or means to purchase your product. Before someone can purchase from

you, they must also have a need for your product. They may be interested in your product and have the means to purchase it, but they may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change The term “sales lead” has a cornucopia of definitions. Definitions vary between companies and the “sales funnel” can look different for different nich-es. In general, a sales lead is defined as someone who has an interest in your

product and has the authority to purchase your product. A lead is not just a Facebook Like. Someone who likes your page may not have the authority or means to purchase your product. Before someone can purchase from

you, they must also have a need for your product. They may be inter-ested in your product and have the means to purchase it, but they

may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change


What if You Don’t Have a Blog?

Every business has ten or more frequently asked questions. rather than retyping the answers every time some-one posts the question on your Facebook page or inquires by email, list the answers on an easily accessible page on your website.

So create a well-organized campaign that includes social media posts and emails to show your offer multiple times or across different channels.

So create a well-organized campaign that includes social media posts and emails to show your offer multiple times or across different channels.

You can’t access your fan’s personal information on Facebook. You must have a custom tab where you collect the email addresses or promote your own landing pages that will capture leads.

Email Is Still A Primary Way People Will Connect With You.

Studies Have Shown That People Need To See An Offer Be- Tween 5-9 Times On Aver-age Before Making A Purchasing Decision.

Studies Have Shown That People Need To See An Offer Be- Tween 5-9 Times On Aver-age Before Making A Purchasing Decision.

How Do You Collect Emails On Facebook?

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Contests Or Sweepstakes?

You can choose to run a true contest, in which some kind of vote determines the winner (or the winner could be judged by you), or a sweepstakes where the winner is chosen at random.

There are different ways to set up the contest. For instance, you can organize it around a picture. Someone can upload a picture that is judged by your community. Nikon ran a photo contest on Facebook and whoever attracted the most ‘Likes’ on their pho-to, won a new Nikon camera.

Another example might be a writing contest: one coaching professional had people writea short statement about why they wanted to come to her weekend retreat. She judged the entries herself and the winner was entitled to a free registration to her retreat.

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Contests Or Sweepstakes?

Sweepstakes are also common on Facebook. The barrier to entry is low because people typically just have to enter their name and e-mail address and ‘Like’ the page. As no judging is involved, the winner is chosen at random. If you use a third-party application such as wildfire to run your sweepstakes, the application will assist you in selecting a random winner.

CONTESTS: A contest will increase your community involvement by having users vote and may drive more of the entrants’ friends to your page, as users ask their friends to vote for them. but if the entry requirements are too involved, you may not get the turnout you had hoped for.

SWEEPSTAKES: A sweepstakes is better for growing your Facebook community or e-mail list. The require-ments for entering the sweepstakes are typically entering a name and e-mail address and possibly ‘Liking’ the page, which is very easy for most people to do. You will get more entries but possibly not as many people sharing it with their friends.

Whether you use a contest or a sweepstakes will depend on your goals. Typically, contests are better for engaging your current community and sweep-stakes are better for growing your community. If you use the wildfire application to administer your contest or sweepstakes, you can also choose to give away coupons.


You should definitely understand Facebook’s promo-tion guidelines before starting your contest. while you may see others violating the terms, Facebook does state that it can remove materials relating to promotion or even disable your page or ac- count. So it pays to follow the rules! Start by reading them over at: http://www.facebook.com/promotions_guidelines.php

You can use a third-party application designed to administer contests (such as wildfire, North Social, woobox, and others), or you can program an appli-cation yourself to collect entries, though this is more involved.

Here is an example of a contest on Facebook using Wildfire.

You shouldn’t administer a contest through Facebook except through an application.

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basically, you cannot collect entries, conduct a draw-ing, or notify winners through Facebook directly. The notifications have to be done through a different tab on your Facebook page.

• Put a post on your wall that says “everyone who responds to this post is entered to win xyz.”

• Have people upload a photo to your wall to be entered in a contest.

• Announce the winner of your contest with a post on your wall.

• Have anyone who ‘Likes’ your page be automati- cally entered in a drawing (you can have this be a condition of entry, but it cannot be the only way that someone enters the contest).

Third-party applications make running a contest on Facebook a snap. They are designed to comply with Facebook’s rules, they collect the e-mail addresses and many include analytics to keep track of

• Wildfire• North Social• Strutta• Woobox• ShortStack• Votigo

Here is an example of a contest on Facebook using Wildfire.

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