OUR TEAM

•EXPERT TEAM OF 10

BASED IN DUBLIN

•IN BUSINESS 15 YEARS

(SINCE 1999)

OUR GOAL

•GENERATE SALES LEADS

FOR OUR CLIENTS

•PROVIDE CUSTOMISED DIGITAL

MARKETING SOLUTIONS

•RESULTS & GOAL ORIENTATED

TEAM

About Us

•ACHIEVE ROI FOR OUR CLIENTS

QUANTIFIABLE RESULTS

FOCUSED TARGETTING &

ADVERTISING

PROFESSIONAL TEAM

SEO & PPC

SOCIAL MEDIA

• Approx 70% to 80% of search

traffic

• Keywords, Site Navigation, URL,

Use of Videos & Meta Data All

Determine Quality Score

• Medium/Long Term Strategy that

delivers more customers long

term

Search Engine Optimisation

• Long Term Process, but provides long

term benefits

• Analytics illustrate why your site is

ineffective & how to improve (A/B

Testing)

• Keyword Allocation - Allocate the

keywords to the most suitable pages

of your site

• Domain Age – Favours Older

Domains

• Attention Grabbing Text with Large

Bullet Pts & Text Location (Top left

Preferably)

• Medium/Long Term Strategy that

delivers more customers long

term

What Makes Good SEO?

• Customised URL that includes

Keywords

• Meta Data, Title tags, Heading

Tags & Alt Tags for Images

• External Backlinks & Video

(Search Engine love video)

• 301 Redirects & eliminate

Duplicate Content

Search Engine Optimisation

Bid for your position against the competition

Higher your bid, higher your position. (1st not always best)

Greater competition = greater cost

No charge if user sees your ad

Only pay if user visits your website

Clicks charged direct to credit card

Simple way to test if your website can work for you

Requires lots of testing to maximise ROI

• Where does your Ad appear in relation to others?

• What Factors Affect Ad Rank?

• How do I improve my Ad

Rank?

What Makes Good PPC Ads?

Ad Rank

What Makes Good PPC Ads?

Google Adwords – Relevance over Budget

Wordstream 2011

•Landing Page Relevance Improves Quality Score

•Include Primary Keyword

•Call to Action

•Negative Keywords

•Create multiple ads (3) and rotate them

What Makes Good PPC Ads?

ADVERTISING

ADVERTISE ON SOCIAL MEDIA

WITH HIGHLY FOCUSED TARGETTING

TO ATTRACT RELEVANT CONSUMERS

CONTENT DEVELOPMENT

DEVELOP CREATIVE & UNIQUE CONTENT

TO SHARE ON YOUR

SOCIAL MEDIA SITES

SOCIAL MEDIA SITE DEVELOPMENT

INTEGRATED & BRANDED

SOCIAL MEDIA SITES

TO ENGAGE NEW & EXISTING

CUSTOMERS

€

CREATE COMPETITONS & APPS

TO INCREASE FOLLOWERS

& ENCOURAGE ENGAGEMENT

FACEBOOK COMPETITIONS

Social Media

Social Media

• Widespread exposure to Consumers• Brand awareness campaigns that are effective in terms

of the increase in consumer curiosity – Bandwagon Effect

• Increasing site traffic towards your page – this will equate to increased participation from visitors as well.

• Maintaining a good reputation/Brand Image with consumers

• Direct Contact with Consumers/ Personal

Social Media

• LinkedIn allows for A/B Testing Depending on Location –so depending on where your site is being viewed from, they will see a different landing page

• Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused

Localised Digital Marketing

• Submit a listing to Google Places for

Business

• Ensure listing is fully completed and

description is keyword optimised

• Provide analysis on site performance

& see where your site is being viewed

& source of traffic

Digital Marketing for International Site

A/B TESTINGWITH DIFFERENT ADS &

DIFFERENT LANGUAGES

TO DETERMINE WHAT

WORKS BEST

TAKE INTO CONSIDERATION LOCAL

LAWS & PREFERENCES- XING IS AS POPULAR AS LinkedIn IN

GERMANY,

- CHINA USE BAIDU OVER GOOGLE

KEYWORD RESEARCH &

ANALYTICS

CAN SHOW ONLINE BEHAVIOUR

BY SPECIFIC LOCATION OR

COUNTRY

Digital Marketing in 2014

67%INCREASE IN LEADS

FOR BUSINESS’

THAT BLOG/SOCIAL

MEDIA

GOOGLE HIGHLIGHTS

ALLOWS E-COMMERCE

SITES TO TAG PRODUCTS &

PRICES TO IMPROVE SEO

UK RETAILS SALES

DIRECTLY THROUGH SOCIAL

MEDIA

ARE FORECAST TO

GROW TO

290M BY 2014

HIGHLY FOCUSED

TARGETTING:

AGE

LOCATION

INTERESTS

33%CONSUMERS VIEW

MORE PAGES ON ADVERITISERS SITETHAT IS MOBILE OPTIMISED

40%OF SOCIAL MEDIA USERS

ARE DECIDING WHAT TO BUY BASED ON

REVIEWS, RECOMMENDATION ON SOCIAL MEDIA

ALMOST HALF OF 16-24 YEAR OLDS

USE MESSAGING/EMAIL/

SOCIAL MEDIA WHILE WATCHING TV

24 %

Digital Marketing in 2014

OF PEOPLEUSE A 2ND SCREEN

WHEN WATCHING TV

http://www.magenta7.co.uk/bl_news/10-interesting-digital-marketing-stats-weve-seen-this-week