selling managed services - a case study on xanadu technology (slides)
TRANSCRIPT
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Selling Managed
Services – A Case Study on
Xanadu Technology Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
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Xanadu
Technology is
a Managed
Services Provider,
Based in the UK,
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That Had a Stand
and a Series of
Seminars at
Business 2012
in London
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How Xanadu
Technology
Presented Its
Value Proposition
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Xanadu
Technology’s
Marketing Collateral
and Presentation
Delivery
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Came Very Close
to a Resonating
Focus Approach
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Demonstrated its
In-depth Knowledge
of their Audience’s
Needs
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Empathized with
Issues Commonly
Faced in Today’s
Economic
Environment
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Displayed the
Features and
Benefits of Using
its Products and
Services
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What I Enjoyed
Most About
Xanadu
Technology’s
Presentation
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Here’s What I
Found Most
Valuable:
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• Their Connection
with the Audience
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• Their Presenters
Educated and
Informed
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• The Passion of
the Presenters
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What I Think
Xanadu
Technology Could
Improve Upon
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• There was
Overplaying of
the Fear of Loss
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of Data/Security
Breaches in this
Presentation
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• The Term
“Business
Enablers” was
Overused in this
Presentation
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It Displayed a
Classic Resonating
Focus Approach
Which is the Best
in Class
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As Far as
Relationship
Marketing is
Concerned
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What have You
Found Works Best
When Selling
Managed
Services?
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Share Your
Experiences
With Us in the
Comments
Section
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SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
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