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® Adtran, Inc. 2010 All rights reserved Selling Strategies and Future Direction for NetVanta Unified Communications Solutions Dave Gussin and Mike Coldrey NetVanta Unified Communications Business Development Managers November, 2010

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® Adtran, Inc. 2010 All rights reserved

Selling Strategies and Future Direction for NetVanta Unified Communications Solutions

Dave Gussin and Mike ColdreyNetVanta Unified Communications Business Development Managers

November, 2010

2® Adtran, Inc. 2010 All rights reserved

Why are we here today?

Selling strategies for NetVanta Unified Communications Products

– Finding innovative ways to compete

– Super-sizing your opportunities

– “Not just PBX replacement anymore”

Future Direction for NetVanta Unified Communications Products

We’re here to listen: what’s working for you and your business?

3® Adtran, Inc. 2010 All rights reserved

Entry-Level SME Solution for up to 100 Users

• IP PBX

• Voicemail

• Multi-Level Auto Attendant

• SIP, PRI, Analog trunks

• SIP, Analog Phones

• Call Queuing

• Find Me / Follow Me

• Voice Quality Monitoring

• Much more

Telephony

• Full featured IP router

• 24 Port Power Over Ethernet switch

• Statefull Inspection Firewall (7100 only)

• VPN aggregation (7100 only)

• Provides Quality of Service (QOS)

DataADTRAN

SIP

Phones

NetVanta 7060/7100 IP Communications Platform

4® Adtran, Inc. 2010 All rights reserved

Enhanced SME Solution for up to 100 Users

• NetVanta BCS is a bundle that combines the power of the NetVanta 7000 with the advanced unified communications capabilities of NetVanta UC software

NetVanta 7000

• NetVanta UC software, designed to run on Microsoft

Windows Server, adds advanced UC features like Unified Messaging and much more! $17 per

user!

NetVanta

UC Server

• NetVanta 420 Server• Turnkey computer hardware platform that combines

Microsoft® Windows Server® 2008 with NetVanta UC Server software pre-installed

• Supports up to 420 users

NetVanta Business Communications System (BCS)

5® Adtran, Inc. 2010 All rights reserved

Single-Site and Distributed Enterprise Solution

Software-based solution designed for Microsoft Windows Server platforms

Provides a complete SIP-based PBX and advanced unified communications functionality

Designed for single-site and distributed enterprise customers

– Supports 75 to 2000 users per server

Tight integration with the Microsoft ecosystem

Redundancy and survivability for “Five 9’s”

Hardware agnostic

NetVanta EnterpriseCommunications Server

6® Adtran, Inc. 2010 All rights reserved

Unified Communications for 3rd Party PBXs

Software that adds unified communications capabilities to one or more existing PBXs: “Blend and Extend”

NetVanta 7060/7100

3rd party PBXs from Avaya/Nortel, Mitel, Cisco, NEC, Panasonic, etc…

Supports multi-site implementations

– Centralized messaging and UC administration

Add UC to existing or net new customers

NetVanta UnifiedCommunications Server

7® Adtran, Inc. 2010 All rights reserved

NetVanta UC End-User Experience

• True unified messaging (voice and fax), desktop faxing, Outlook contact integration, integrated messaging, personal call control, click-to-dial*, and audio conference bridge*

8® Adtran, Inc. 2010 All rights reserved

NetVanta UC Administration Experience

• Fast Automated Wizard Based Deployment (< 15 minutes/user)

• Active Directory Integration

• Day-to-day UC profile management

• Single sign-on/Delegation of control

• Plug-ins for Microsoft Management Tools (AD, SBS, EBS console)

• Also works in standalone non-AD and non IT environments

• Auto-provisioning of SIP phones*

• Drag and drop service creation environment

• ODBC Database Integration

• Paging server

• VM Class of Service

• Multiple message store and PBX integration

9® Adtran, Inc. 2010 All rights reserved

New Revenue Opportunities

• Connecting to customers and their needs

• Inbound & Outbound IVR

• Text to Speech

• Database Integration

• Notification services

• Paging and alerting

• Call redirection

• Solutions can be implemented into almost any environment!

• Many addressable vertical markets

• Low TCO and fast ROI

Education

Health

Care

Real Estate

General

Business

10® Adtran, Inc. 2010 All rights reserved

Business Process Automation Solution

• Point solution for business process automation

• Differs from other solutions because this solution is sold by the number of connections to the application server – no users (non expandable)

• Major features: inbound/outbound IVR, outbound dialing/notification, audio conference server, fax server

• Scalability: up to 200 simultaneous calls on a single server

NetVanta BusinessApplications Server

11® Adtran, Inc. 2010 All rights reserved

Drag and Drop Service Creation

Automation of inbound customer service tasks and outbound notification campaigns is accomplished using a drag and drop interface!

Maintain and improve your own IVR services!

No programming

skills required!

Integrates with your corporate databases!

12® Adtran, Inc. 2010 All rights reserved

Example Solution Call Flow

3. NetVanta UC Server faxes copy of invoice to telephone number in customer record.

2. NetVanta UC Server polls database for customer invoice and speaks back expected delivery date. Customer selects option to receive a fax copy of their invoice.

1. Customer calls the purchase order hotline, enters invoice number. 4. NetVanta UC Server

reminds customer that there is an amount outstanding for their account: customer transfers to billing department call queue.

NetVanta UC

13® Adtran, Inc. 2010 All rights reserved

Quick Demonstration

14® Adtran, Inc. 2010 All rights reserved

NetVanta 7000 Key Differentiators

SME solution: all in one “office in a box”.

5 year warranty.

Low price point.

Free technical support for certified resellers.

Key system emulation.

Form factor (rack or wall mountable).

Business Communications System: end-to-end networking and unified communications solution!

15® Adtran, Inc. 2010 All rights reserved

NetVanta UC Software Key Differentiators

NetVanta UC provides true Unified Messaging (UM).

NetVanta UC can provide unified communications capabilities for multiple, disparate 3rd party PBXs across different geographic locations: no need to “rip and replace”.

NetVanta UC products include a Fax Server.

The NetVanta UC drag-and-drop service creation environment is unparalleled in power and simplicity.

NetVanta UC has true Microsoft Active Directory integration capabilities.

NetVanta UC can support multiple message stores simultaneously.

16® Adtran, Inc. 2010 All rights reserved

Real Value with ADTRAN

Scalable, robust UC solutions that can grow with your business

Single-source, reliable company that supports you beyond your expectations

Distributed architecture, multi-site support

Open-standards SIP, not proprietary

All-in-one solutions = simplicity and affordability

17® Adtran, Inc. 2010 All rights reserved

Future Direction

Q1/2011 – UC Presence Application

– Telephony Presence

– Basic Call Control from the Desktop

– Instant Messaging

– Next Phases: Desktop Presence, XMPP IM Integration, Screen Pops

Q2-Q3/2011 – Multi Language Telephone User Interface Support - French and Spanish

18® Adtran, Inc. 2010 All rights reserved

Questions, Open Discussion