selling the benefits to whom? authorities – local authorities anticipated difficulties to make...

Selling the benefits

To whom?

Authorities– Local authorities

Anticipated difficulties to make them understand the usefulness of an SDI

– Regional– National authorities– EU institutions

Services of the Commission Parliament


What benefits?

Helping citizens Save lifes Government transparency Better decisions Expose public information efficiently Reduce duplication Increase competition Create jobs Information at your fingertips


Problem statements

Know the context of those who you are addressing: show the usefulness related to context

– Benefits need to be connected to the policies; EU policies affect national policies

– Demonstration projects– Impact Analysis

Resources are needed to demonstrate EU the benefits– Use what already exist– Many small projects vs. few large

Disaster responseEnvironment


Problem statements

Heterogeneous reality– Price and rights, etc.– Data quality, consistency– Uses

We need to look at these issues in terms of use cases

– Start with clearly defined demonstration projects that you can handle (e.g., NatureGIS, Water Framework Directive)


Problem statements

Example: Data policy, funding– Information products: you don’t buy the product, but

you buy the right to use the content. Important is that you have a license that tells how you can use the information.

– Define what user right is. If you want to use info for something else, you have to buy a different license. If you have the conditions clear, you can define the rights.


Problem statements

Communication to authorities, what?– Create awareness of using geospatial information in

everyday situations and across organizations– The users want it simple. You must make them see

how an SDI can help them. – What are the expectations of the policy and decision

makers? How do the investments relate to the return?

– Infrastructure not expensive, it is the GI that is expensive. Do not think in terms of systems, but of communication


Problem statements

Communication to authorities, how?– Avoid the terms geographic, spatial, data, anything

technical. Use terms like sharing information, saving money, improve collaborations.

– Consistent technical architecture and a consistent business model

– Interoperability allows administration to issue call for tenders for specific components, allow different companies to implement different pieces of the service chain. It also allows easier adoption to changing needs.

Household matters

Bus to Club House at 12.15 If you did not pay yesterday’s dinner yet please

you can do that at 12:15 Please give presentations to Paul if not done

yet (also WGs)


Use cases

Cultural change– From a paper map mentality to information services– Decentralized approach to data management / peer

to peer The case studies should have three faces,

addressing three different audiences– Political side– Operational and cultural considerations– Technical components


Use cases

Disaster– Flood – German-Dutch case study of Rhine region– Man-made disaster – Explosion Toulouse

Agriculture– Agricultural production (IACS)– Fertilizer run-off

Environment– Water framework directive - water quality. MS have to report

on some parameters. Co-ordinates of the water quality stations. Services for the citizen. Citizen on holiday: Clean swimming water.

– NatureGIS

Transport– Air emission, dust. UK will report case study of ambulance

planning based on statistical data of traffic accidents– Blocked tunnels


Use cases


Use cases

IMAGE 2000 and CORINE Land Cover 2000– European base-information, should be made

available– Used in combination with other information to

support decision making at EU level– Impact difficult to predict– Recommendation is to collect statistics of use of

these products


Recommendations

Carefully devise a communication strategy addressing authorities at different administrative levels

Focus on use-cases viz. pilot projects that have a direct relation to political top priorities

Keep it simple: many short steps are better than a few large / tasks are broken down sequentially and work is implemented incrementally

selling the benefits to whom? authorities – local authorities anticipated difficulties to make...

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