selling the experience
DESCRIPTION
If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.TRANSCRIPT
Selling The ExperienceSelling The Experience
Cordell Ratzlaff Cordell Ratzlaff Nathan MoodyNathan MoodyRoger BlackRoger BlackJay WolffJay WolffSurya VankaSurya Vanka
DIS005DIS005
Nathan MoodyNathan MoodyFluidFluid
Cordell RatzlaffCordell Ratzlafffrog designfrog design
Roger BlackRoger BlackRoger Black StudioRoger Black Studio
Jay WolffJay Wolffodopododopod
Surya VankaSurya VankaMicrosoftMicrosoft
Cordell RatzlaffCordell RatzlaffCreative DirectorCreative DirectorFrog Design Inc. | www.frogdesign.comFrog Design Inc. | www.frogdesign.com
Form Follows Emotion
$180 $1 $700+ =
Nathan MoodyNathan MoodyDirector of Creative ServicesDirector of Creative ServicesFluid, Inc. | www.fluid.comFluid, Inc. | www.fluid.com
Our WorkOur Work
We create innovative customer experiences that increase customer We create innovative customer experiences that increase customer satisfaction, brand loyalty and conversion for online retail.satisfaction, brand loyalty and conversion for online retail.
Some Recent ClientsSome Recent Clients
Roger BlackRoger BlackRoger Black Studio, New York Roger Black Studio, New York www.rogerblack.comwww.rogerblack.com
Print And Online Get CloserPrint And Online Get Closer
Readability Readability With ClearTypeWith ClearType
PaginationPaginationNarratives, not just data pointsNarratives, not just data points
FlexibilityFlexibility““Adaptive flow mode” allows multiple targetsAdaptive flow mode” allows multiple targets
PortabilityPortabilityFixed pages shared in XPS formatFixed pages shared in XPS format
BrandingBrandingLook and feel carry across the mediaLook and feel carry across the media
Content Brands Are Diluted Content Brands Are Diluted
Online versions of existing newspaper, Online versions of existing newspaper, magazines, TV networks are generic magazines, TV networks are generic and pale – compared to the originalsand pale – compared to the originals
Breaking Out Of The BrowserBreaking Out Of The Browser
A WPF client can provide control of the A WPF client can provide control of the look and feel of a content brandlook and feel of a content brand
New page TKNew page TK
Readability And AdaptabilityReadability And Adaptability
The same XAML/WPF template can The same XAML/WPF template can handle PC, tablet, PDA, mobile phone, handle PC, tablet, PDA, mobile phone, e-mail and XPSe-mail and XPS
And, It’s A Better ROIAnd, It’s A Better ROI
Multiple page views create ad availsMultiple page views create ad avails
Longer sessions enhance sponsorshipLonger sessions enhance sponsorship
Assets move across platforms easilyAssets move across platforms easilyDecreasing costsDecreasing costs
Increasing audienceIncreasing audience
Visual branding retained Visual branding retained Leveraging marketing effortsLeveraging marketing efforts
Reinforcing loyaltyReinforcing loyalty
Jay Wolff Jay Wolff President President Odopod Odopod San FranciscoSan Francisco
MySpaceGo live blog
Go live
Surya VankaSurya VankaManager, User ExperienceManager, User ExperienceMicrosoft | www.microsoft.comMicrosoft | www.microsoft.com
criticalluxury20062005200420032002200120001999199819971996199519941993
The Value Of Experience The Value Of Experience Has Changed..Has Changed..
VPsWe allThe Board of DirectorsOur share holders
Who Defines The Experience?Who Defines The Experience?
Our customersDevelopersManagersBill and SteveProgram Managersare in control
are outnumberedYOUare in control
Who Defines The Experience?Who Defines The Experience?
DESIGNERS
DEVELOPERS
EnvisionEnvision
ImplementImplement
BlueprintBlueprintUnderstandUnderstand
Aha!Aha! Aha!Aha!
Wow!Wow!Ohh..Ohh..
UX LeadershipInspire
Nathan MoodyNathan MoodyFluidFluid
Cordell RatzlaffCordell Ratzlafffrog designfrog design
Roger BlackRoger BlackRoger Black StudioRoger Black Studio
Jay WolffJay Wolffodopododopod
Surya VankaSurya VankaMicrosoftMicrosoft
© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.