selling usability testing internally
DESCRIPTION
A basic framework for selling the value of user research and usability testing to your internal sales teamTRANSCRIPT
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HOW TO SELL USABILITYA basic framework for selling the value of user research and usability testing to your internal
sales team
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OVERVIEW
Usability at [company]
Sample Test
Intro to Usability
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INTRO TO USABILITY
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WHAT IS USABILITY TESTING
Evaluating user paths, labeling, and interactions to make recommendations based on feasibility, prioritization, and objectives
New Concept RetestBaseline
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WHY DO USER RESEARCH• Customer centric
companies
• Empathy
• Prepare for development
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WHY DO USABILITY TESTING
• Small price, big impact
• Clarify misconceptions
• Inform your design
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HOW CAN USABILITY BE USED
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USER RESEARCH KEYWORDS
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UAT VS USABILITY TESTING
UAT USABILITY
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Case for UsabilityHesitation
SUPPORT FOR USABILITY
Stakeholders don’t always represent VOC which affects adoption
and use
Customers just want to stand up a solution and think they
know requirements
Trend is becoming a customer company
and each audience is unique
As consultants we should know best practices and be able to create solutions accordingly
Usability can be lean and our focus on agile and iteration allows
for speed
Want slimmer budgets to sell easier
Just Basics
Best Practices
Cost
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USABILITY AT
[COMPANY]
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“USABILITY TESTING PROVIDES BETTER
DEFINITION AROUND THE NON-FUNCTIONAL
REQUIREMENTS THAT ARE NOT ALWAYS CAPTURED IN
USER STORIES”
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USABILITY IN AGILE
Results
• Week following
• Compile notes and synthesize findings
• Two weeks, potentially in tandem with design
• 10 tests, 60 minutes eachTesting
• Week prior
• Create a Test Plan or Test Objectives
Prep
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ESTIMATERESOURCE DESCRIPTION ALLOCATION
Strategy and Research Script/Plan creation 8 -10 hours
Strategy and Research 10 tests60 minutes + prep and debrief
Strategy and Research Pulling together findings review 12 hours
Strategy and ResearchIt often makes sense to include the usability tester in design working sessions and user story workshops
5-10/week after testing
UX Designer Notetaker for tests 60 minutes/test
Scrum Master Test scheduling with client 30 minutes/test
Full team Internal debrief on usability findings 1 hour
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RECRUITING
Recruiter Client
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RESOURCES
• Amazon Mechanical Turk
• UserTesting.com
• UX Matters
• UX Mag
• Smashing Magazine – UX Design