1. Rory Vaden, MBA Co-Founder of Southwestern Consulting New York Times bestselling author of Take the Stairs and author of Next Generation Marketing: Making Social Media Work in 30 Minutes Per Day Toastmasters World Champion of Public Speaking 1st Runner Up Self-Discipline Strategist featured on Oprah radio, Fox News, CNN, CNBC, CBS, in SUCCESS Magazine, Businessweek, Inc, Wall St Journal and USA Today

2. TWITTER: @rory_vaden BLOG:www.takethestairstour.com Competition Your competition is no longer just other people who do what you do. You are now competing with anything that competes for peoples attention. 3. TWITTER: @rory_vaden BLOG:www.takethestairstour.com Social Media Marketing: 1. the best form of social media marketing in the world right now is called YouTility marketing: providing what relevant and useful information you have to others. 4. Rorys Blog: www.roryvaden.com/blog 5. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60 DAYS? 1. Use the tools that corporate has provided for you. All the tools you need to be successful are there! 2. Make sure that your local website is up to date to capitalize on pre-existing and new traffic! 3. Use social media to open doors, stay in touch, solidify, and get referrals! 6. LinkedIn Average Age: 41 Household Income: $109,703 Household Income $100k+ 53.5% College Grad/Post Grad: 80.1% Business Decision Maker: 49%EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Not a Kids Toy 7. Think of it as your _____________ at the office with whom you do professional networking. Much like a virtual _______________ WHAT IS Linked In? 8. Recommendations 9. Golden Nugget Notes TWITTER: @rory_vaden BLOG:www.takethestairstour.com 10. How to grow your LINKEDIN network #1 Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com 11. How to grow your LINKEDIN network #1 Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com 12. How to grow your LINKEDIN network #1 Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com 13. How to grow your LINKEDIN network #1 Import your contacts TWITTER: @rory_vaden BLOG:www.takethestairstour.com 14. How to grow your LINKEDIN network #2 Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com 15. How to grow your LINKEDIN network #2 Use suggestions TWITTER: @rory_vaden BLOG:www.takethestairstour.com 16. Profile www.roryonlinkedin.com 17. TWITTER 18. WHAT IS TWITTER? Think of it as the chatter at a cocktail party. Answering the question whats happening? 19. 5 Conversations You Care About On Twitter 1. Industry information 1. Geographic information 1. Useful information for your customers and Prospects 2. Your Name! 1. PAST CLIENTS! 20. TWITTER A. What is Twitter? Think of it as the chatter at a party Technically its a micro-blogging service that limits you to 140 character answers to the questions what are you doing now? B. Key Terms to know on Twitter 1. Hash tag Designated by a #___ its a way for people to carry on a public conversation that can be monitored. Its like speaking on the same channel with a walkie-talkie. (#stairviolator, #tts, #ssn09, #FF) 21. www.roryontwitter.com 22. What is the #1 concern people have about Facebook???? 23. REAL LIFE 24. WHAT IS FACEBOOK? Today, there are over __________ people on Facebook and doubling every year. What is Facebook? Facebook is like your friends at A BARBEQUE. Fastest growing demographic is age 35-55. Second fastest growing demographic is ages _______ 25. REACHINGYOUR PROSPECTS HowtogrowyourFACEBOOK network #1Importyourcontactsto FanPage 26. REACHINGYOUR PROSPECTS HowtogrowyourFACEBOOK network #1Importyourcontactsto FanPage 27. www.roryonfacebook.com 28. Rorys Blog: www.roryvaden.com/blog 29. Social Media To Do List 1. Initiate - Connect with your past contacts and customers. 30. The Repeat Feat 31. The Repeat Feat 32. The Repeat Feat 33. The Repeat Feat 34. Social Media To Do List 1. Initiate - Connect with your past contacts and customers. 2. Activate - Start using the sites to get referrals. 35. Servant Selling Premise You make it easier for people to do business with you if they personally know other people who have done business with you. 36. The Simple Sweep 37. The Super Sweep 38. The Name Game 39. Friends of Friends 40. The Name Game - Approach TWITTER: @rory_vaden BLOG:www.takethestairstour.com Social Media Phone Approach: Hello, is Referral there? Great. Referral this is ___. You and I havent had a chance to meet yet but the reason I was giving you a call is because I was surfing online the other day and I think you and I might have some mutual friends. By chance do you know _____ and _____? Oh really, how did you meet Referree? How long have you known each other? [allow for casual conversation]. Nice. Well I met Referree from _________ . Anyways, I am a [insert elevator speech here] And I really prefer to work with people who are friends or friends of friends so I just thought Id reach out and touch base with you.[carry on into your standard approach] 41. Servant Selling Premise Think of yourself as a Social Ambassador. 42. The Hunt and Peck 43. The Hunt and Peck 44. The Hunt and Peck 45. The Hunt and Peck 46. TheFacebookReferralHitList UsingSocialMediatoGet Referrals 47. TheFacebookReferralHitList UsingSocialMediatoGet Referrals 48. TheFacebookReferralHitList UsingSocialMediatoGet Referrals 49. Social Media To Do List 1. Initiate - Connect with your past contacts and customers. 2. Activate - Start using the sites to get referrals. 3. Automate Use additional tools to set it on auto-pilot. 50. The Super Sweep Save 51. The Super Sweep Save 52. Facebook Friend Feed 53. Facebook Friend Feeding 54. Powerful Talking 55. Communicate -Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com 56. Communicate - Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com 57. Communicate - Tag Target Touching TWITTER: @rory_vaden BLOG:www.takethestairstour.com 58. TWITTER: @rory_vaden BLOG:www.takethestairstour.com 59. How to Save Time 60. Xobni.com 61. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60 DAYS? 1. Use the tools that corporate has provided for you. All the tools you need to be successful are there! 2. Make sure that your local website is up to date to capitalize on pre-existing and new traffic! 3. Use social media to open doors, stay in touch, solidify, and get referrals! 62. Social Media To Do List 1. Initiate - Connect with your past contacts and customers. 2. Activate - Start using the sites to get referrals. 3. Automate Use additional tools to set it on auto-pilot. 4. Create accountability to do all the above! 63. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60 DAYS? 64. Dont get distracted. Be useful. Do what you can.