Selor Social

Selor & Social Media True love or a fake marriage?

Why does Selor goes social?

In direct reference with some of the goals described in the communication plan 2013

- Efficient recruitment communication - More visitors at selor.be - More active cv's - Working on our critical caracteristics like transparency, burocracy,

independance, customer friendly > giving the message: “we’re on your side”

In indirect reference with goals like

- Notority - PR - The place of selor.be in comparison with other jobboards. - Implication - Transparant management communication

Selor has corporate pages on / is active on

Information stream: website -> social media

B2C B2B SITE Jobs (daily)

Articles for candidates (min. 2x/week)

Articles for HR experts (min. 1x / 2 weeks)

FB Auto pub jobs via RSS Manual pub (with specific FB

copy)

Manual pub (with specific FB copy)

TW Auto pub jobs and news via RSS

Auto pub news via RSS

LI Manual pub articles with specific LI-copy

Manual pub articles with specific LI-copy

Facebook

FACTS & FIGURES • 10.671 fans • Weekly reach of +13.000 people • Generated +20.000 visits to our

website in Q1 (+ 287% cf. Q1 2012) ACTIONS • Publication of jobs & news • Custom job postings (image + copy) • Communication with candidates (!) . www.facebook.com/selor.be

Twitter

FACTS & FIGURES • 1.444 followers • 757 tweets • Generated 724 visits to our website

in Q1 (+ 28% cf. Q1 2012) ACTIONS • Auto-pub jobs & news • Custom job postings (image + copy) • Communication with candidates. • Opinion making by some Selor

employees with expertise. www.twitter.com/selor

LinkedIn

FACTS & FIGURES • 1038 followers • 101 employees have a profile • Generated 400 visits to our website

in Q1 (+ 236% cf. Q1 2012)

ACTIONS • Presentation of Selor and its 4

product lines • Promotion of various HR related

articles, news, … • If possible, automatic posting of

jobs? www.linkedin.com/company/selor

YouTube

FACTS & FIGURES • 109 videos • 437.706 plays ACTIONS • Presentation of Selor, its processes

and methodologies • Recrutement films • Videos about new tests, demo’s, … • A day in the life of… (civil servant

make a photo documentary of a typical day at the job)

www.youtube.com/selorbe

Foursquare FACTS & FIGURES • 1.946 check-ins • by 797 persons ACTIONS • Users can add places to their

favourites • Let people know where you are • Leave a tip Example of a tip:

Mobile App

FACTS & FIGURES • Free of charge • For Iphone and Android ACTIONS • Auto-pub jobs & news • Users can add jobs to their

favourites, e-mail or share them on their social networks

Android

Iphone

Instagram

FACTS & FIGURES • Social medium most recently taken in

use by Selor ACTIONS • Photos about the ‘daily life’ at Selor • Informal communication

http://instagram.com/selor_be

Yammer

FACTS & FIGURES • Over 140 employees have a profile • Activity in thematic groups • Internal social network ACTIONS • Informal communication • Sharing of interesting articles,

papers, … • Great place to network www.yammer.com/selor.be

Lync FACTS & FIGURES • In use by all employees • Has replaced classic phones ACTIONS • Telephony (internal and external) • Chat • File sharing

What can you do?

1. Join us on our corporate pages!

2. Indicate that you work at or with Selor

3. Share our posts!

4. Share your professional activities!

5. The Selor cloud is getting bigger

How to?

How to join us on Facebook • Creating an account is easy and free • Visit www.facebook.com • Fill out the form. You’ll get an e-mail that

contains an activation link. • You’ll find a good beginners guide on:

http://www.gratiscursus.be/Facebook/ (NL) http://www.editions-eyrolles.com/Chapitres/9782212132120/Chap-1_Texto.pdf (FR)

Support Selor - Share our weekly news updates, jobs, … - Participate in our actions (questions, inquieries, …)

How to join us on Twitter • Creating an account is easy and free • Visit www.twitter.com • Fill out the form. You’ll get an e-mail that

contains an activation link. • Click it, and you’re on your way! • You’ll find a good beginners guide on:

http://www.42bis.nl/cursussen/twitter-voor-beginners-2/ (NL) http://www.01net.com/editorial/569011/le-mode-d-emploi/ (FR)

Support Selor - Retweet our weekly news updates, jobs, … - When you’re attending an event, share this and use the hashtag #selor - Opinion making: share your expertise (you can tweet via the Selor

account on Twitter)

How to join us on LinkedIn • Creating an account is easy and free • Visit www.linkedin.com • Fill out the form. You’ll get an e-mail that

contains an activation link. • Click it, and you’re on your way! • You’ll find a good beginners guide on:

http://www.slideshare.net/AstridVos/linkedin-voor-beginners (NL) http://www.commentcamarche.net/faq/32052-optimiser-son-profil-linkedin-et-developper-son-reseau (FR)

Support Selor - Update your C.V. (make sure that Selor is stated as your current employer - Join the Selor group and some expertise groups (and participate actively in those

groups) - Share Selor’s news updates and jobs - Use your own network to inform your peers about interesting jobs (status update

or direct message)

How to join us on Yammer • Creating an account is easy and free • Only Selor employees can join Selor’s

network • Visit www.yammer.com/selor.be • Click on the Sign up link • Fill out the form. You’ll get an e-mail that

contains an activation link. • Click it, and you’re on your way! • You’ll find a good beginners guide on:

http://depadvinders.nl/gidsen/yammer-basisgids.pdf (NL)

• http://www.slideshare.net/olenka54/yummyyammersession-fr-agx1301 (FR)

Support Selor - Join the thematic groups (for some groups, Yammer is used as an active

work platform) - Follow people you work with - Share interesting articles, studies, - Here you’ll find ‘nice to know’ information. Cosmos is the need to know

medium.

How to join us on Foursquare & Instagram • Only for use on smartphones! • Free of charge • Iphone

Visit the Apple Store and download the app. You can use the search function to find your app fast.

• Android Visit the Google Play Store and download the app. You can use the search function to find your app fast.

Support Selor - FOURSQUARE

Check in if you’re coming to work! Leave useful tips for other visitors. (informal ex: you’ll find a great italian restaurant….)

- INSTAGRAM Follow Selor! (@selor_be) If you take a professional picture, don’t forget to tag Selor

Social Media Policy

Social Media Policy

Why? • Providing clear guidelines concerning online (social) behaviour for

employees

• Creating awareness of social media’s influence on Selor’s image and reputation

• Preventing unforeseen and unintended consequences caused by the use of social media

Social Media Policy

You and social media • When you write (or reply to) a post related to Selor, always state that you’re an

employee of Selor and which position you hold.

• Also in your personal interactions on social media, we ask you not to publish or share obscene, racist or painful texts, pictures, movies, etc…

• It’s important to maintain a positive attitude

• Selor gives you the liberty to use social media during work hours, but make sure it doesn’t affect your work, appointments and responsabilities

Social Media Policy

You and social media • “The internet never forgets and always remembers”

Everything you share online (tweets, photos, videos, reactions on fora, blogs) can be found forever, even when you delete it. That’s why it’s important to think before you share. A handy tool? Before you publish something, ask yourselve the following questions:

Social Media Policy

Do’s Don’ts

Be transparant State your name and function

Be relevant Be respectful at all thimes Keep it short and simpel

Use common sense Respect other people’s privacy

Add a personal touch Think before you publish

Don’t publish spam Don’t tell lies

Don’t make racist posts Don’t spread internal information

Avoid the use of jargon Don’t violate author rights

Don’t insult people Don’t be negative Never give results

Enjoy SM, but don’t get carried away…

Thanks for your attention!