sem mini presentation
TRANSCRIPT
Overview of Search Engine Marketing
Knowledge & Expertise
Technology Customer Service
Simple SolutionSimple Solution
What is going to help YOUR BUSINESS
Search Engine
Marketing
Internet Users in the WorldGrowth from 1995 - 2010
Google Is
Founded
AOL Introduces
Flat-Rate Access
1 Billion
Users Online
Online Matchmaking
Grows Over 200%
Napster File Sharing
Network Makes It Big Howard Dean Uses
Internet As A Powerful
Campaigning Tool
You Tube
Goes Live
Market Growth & Potential
Market Growth & Potential
Spending for online search is expected to grow to $17 Billion by 2012.
86% of local searchers follow up with a phone call or an in-store visit
61% end up making a purchase (according to 2007 research)
Source: TMP Directional Marketing, 2007
Intent to Purchase
Search Engine Marketing
PPC & Sponsored Links
Sponsored Links
PPC Management & Complexity
• Campaign creation, monitoring and optimizationKeyword Creation: Keyword Selection; What are the best Keywords?
Bid Management & Budgets: What is the Proper Budget? What is the right bid for each keyword?
Ad Copy: What is the compelling Ad Copy? Ad Testing; Ad Copy guidelines
Landing Page Selection: What is the right landing page?
Quality Scores: How do you set up campaigns with good structures?
Geo-Targeting: Types of targeting; US, Region, state, area, city, Neighbor.
Tracking & Reporting: Day parting methods; Management on all 3 engine platforms
SEO & Organic Results
Organic Results
Algorithms & Spiders
The same things you are looking for:
Content Relevancy(Search engines read text)
Links: Trust & Authority (prominence of the site)
What are they looking for?
Site Architecture(URL & Page Structure)
SEO Factors
•Site Architecture
•Content (Relevancy)
•Links (Trust & Authority)
URL/Page structure
Bad URL
Structure
Good URL
Structure
Building Value Summary
• Most searchers click organic results (between 60-70%)
• Easier to maintain position once established
• Can appear in hundreds of SERP’s
• Organic traffic is “free”
• Easily measured
SEO
Business Profile
Local Results
Business Profile Example
Profile Distribution
50+ search engines and directories
Online Reporting
24/7 Whenever you need it
All in One Google, Yahoo, MSN
PPC Clicks, Conversion, Engine Keyword Level
SEO Rank Clicks, Conversion, Engine Keyword Level
Profile Views, Clicks, Conversions, Etc.
Call Tracking Caller Detail (Name, Address, Phone) Calls Answered, Missed, things By Date
SEO Investment
Organic Traffic
Cost
Organic Traffic
Performance
PPC Cost &
Traffic
Advantages of SEM
• Highly Measurable
• Make Changes on the Fly
• Take Orders 24/7
• Low Cost of Entry
• Cost Effective
Thanks ForYour Time !